> For the complete documentation index, see [llms.txt](https://support.caasie.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.caasie.co/getting-started/what-is-caasie.md). # What is CAASie? ### So, what is CAASie.co? At heart, CAASie is an open invitation into the programmatic Digital Out-of-Home market, giving businesses access to 1.5 million digital outdoor advertising spaces around the world from a single login. Being self-service, CAASie gives complete control over board selections, budgets and schedules in order to streamline the way businesses and agencies expand their marketing strategies. There are a number of different publisher (or media owners) who own and maintain digital displays for advertising purposes. You can see these in forms such as: roadside billboards, panel displays in malls or train stations, on bus shelters, TVs in a gym or restaurant, etc. CAASie gathers all these displays in one online platform for you to pick and choose from, whether you want to advertise locally, remotely or globally.
### Why choose CAASie? Traditionally, booking these spaces would require contacting each individual publisher to discuss contracts, prices and timelines. This discussion can be both lengthy and pricey, and often requires a longer lead time for planning and execution. CAASie allows businesses to design their campaign their own way. Being completely self-service means faster, controlled planning and the ability to modify a live campaign based on live results. **A few reasons you might choose CAASie:** * Want to choose a large number of boards across multiple publishers? * Want to choose only specific boards relevant to your business? * Want to target your campaign to a region to strengthen brand awareness? * Don’t have an enormous budget for a full-scale campaign? * Don’t have much time to plan your next campaign? * Need to test the waters before committing to a new strategy? There are an exponential number of reasons you may decide that CAASie is the right answer for your advertising needs. The possibilities are endless. ### Why use DOOH? Out-of-Home is not a stand-alone advertising avenue, but neither is digital. In a dense, saturated online market, your business is competing against thousands for the same ideal customers, all of whom will decide within the first second whether or not to watch your ad play, not to mention readily available ad blockers. Out-of-Home advertising allows your business to lay the groundwork for enhancing your online presence through real-world exposure. Keeping your brand at the forefront of people's minds strengthens your brand presence in search and online. **Out-of-Home advertising:** * Creates stronger brand awareness * Keeps your brand fresh in mind * Targets your ideal customer directly in their location **Advantages of using Digital OOH include:** * Smarter, resourceful targeting * Real-time performance insights * Flexible management