> For the complete documentation index, see [llms.txt](https://support.caasie.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.caasie.co/best-practices/ad-artwork-design-beginner.md).

# Ad/Artwork design  - Beginner

Designing artwork for billboards is a little different from designing for social media, websites, or print.

 People typically view outdoor advertising from a distance, often while moving, and only have a few seconds to absorb your message. 

The most effective billboard designs are simple, bold, and easy to understand at a glance. Focus on a clear message, strong visuals, and minimal text, while ensuring important content remains clear and is legible across a range of screen sizes and viewing distances.

Learn more below

* [**Designing Great OOH Creative**](/best-practices/ad-artwork-design-beginner/designing-great-ooh-creative.md) - A video summary of best practices 
* [**Artwork Design Basics: Do's & Don’ts**](/best-practices/ad-artwork-design-beginner/artwork-design-basics-dos-and-donts.md) - A checklist of what to include and what not to include in your design
* [**Your Album Cover isn't a Billboard Ad**](/best-practices/ad-artwork-design-beginner/your-album-cover-isnt-a-billboard-ad.md) - A guide to making sure your album is advertising Billboard-ready