Ad/Artwork design - Beginner

Designing artwork for billboards is a little different from designing for social media, websites, or print.

People typically view outdoor advertising from a distance, often while moving, and only have a few seconds to absorb your message.

The most effective billboard designs are simple, bold, and easy to understand at a glance. Focus on a clear message, strong visuals, and minimal text, while ensuring important content remains clear and is legible across a range of screen sizes and viewing distances.

Learn more below

• Designing Great OOH Creative - A video summary of best practices

• Artwork Design Basics: Do's & Don’ts - A checklist of what to include and what not to include in your design

• Your Album Cover isn't a Billboard Ad - A guide to making sure your album is advertising Billboard-ready