> For the complete documentation index, see [llms.txt](https://support.caasie.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.caasie.co/best-practices/ad-artwork-design-beginner/designing-great-ooh-creative.md).

# Designing Great OOH Creative

{% embed url="<https://www.youtube.com/watch?v=P-vgDGgMnPo>" %}

### Transcript & **Notes**.

#### Summary

This tutorial introduces CAASie, an online platform for launching digital out-of-home (DOOH) ad campaigns, and offers tips for creating effective ad designs:<br>

**Keep it Simple**: People only have a few seconds to see your ad, so use clear, bold, and simple messaging that’s easy to absorb instantly.

**Use High Contrast**: Ensure high contrast between text and background for readability from a distance. Online contrast tools can help make text stand out.

**Focus on Strong Branding**: Use high-quality images and graphics that reinforce your brand in a single glance to maximise the ad’s impact.

**Key Tips**: For effective DOOH ads, keep the design simple, maintain high contrast, and emphasise bold branding.

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#### Transcript

**0:01** - This is CAASie. It's an online platform allowing you to launch digital out of home campaigns with just a few clicks.

**0:08** - It's so easy to use that the biggest issue many customers face is, in fact, what does good creative actually look like?

**0:31** - people only have a few seconds to absorb the message. So you really need to keep it simple. Now look over here.

**0:37** - This is perfect. This is simple, it's clear, and it's bold. This is what grabs attention, and the message is immediate and easy to read.

**0:44** - Now let's talk about contrast. You need high levels of contrast between your text and your background to ensure readability, even from a distance.

**0:51** - So there's plenty of contrast tools available online which you can use to make sure that your designs are easy to read, and capture your audience's attention.

**0:57** - And most importantly, don't forget about branding and imagery. Like I said earlier, you only have a few seconds with a billboard, so you really need to ensure that you're using strong high quality images or graphics that convey your message quickly and effectively.

**1:10** - This ad works really well because not only is it visually striking, but it reinforces the brand in a single glance.

**1:15** - So remember, key discipline, use high contrast and focus on strong branding. That's the key to effective creative in digital out of home campaigns.

**1:23** - As a designer, I love creating outdoor ads and CAASie makes it all the more easier. So, if you want to take your outdoor campaigns to the next level, visit CAASie and get started.