> For the complete documentation index, see [llms.txt](https://support.caasie.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.caasie.co/best-practices/separate-your-campaigns.md).

# Separate Your Campaigns

While a single campaign is often the simplest option, creating separate campaigns can give you much greater control over how your budget is spent and when your ads are shown.

Below are a few situations where you might like to separate the overall promotion into different campaigns. 

### Separate Campaigns for Different Board/Venue Types

Not all screens cost the same amount to advertise on.

For example, large-format billboards are typically more expensive than screens in shopping centres, gyms, or office buildings. CAASie will usually aim for the most screen time, which means the less expensive inventory may consume a larger share of your budget.

Creating separate campaigns allows you to allocate specific budgets to each venue type and control how much spend goes into each environment.

**Example:**

* Campaign A: Billboards ($500 budget)
* Campaign B: Shopping Centres ($300 budget)
* Campaign C: Gyms ($200 budget)

This ensures each venue type receives the budget you've intended.

### Separate Campaigns for Different Priorities

You may have certain locations or venue types that are more important than others.

By separating them into different campaigns, you can allocate more budget to your highest-priority inventory without it competing with lower-priority screens.

**Example:**

* Campaign A: Premium CBD locations
* Campaign B: Suburban locations

This gives you direct control over how much budget is dedicated to each area.

### Separate Campaigns for Different Geographic Areas

If you're advertising across multiple cities, regions, or catchment areas, separate campaigns can help ensure each area receives its own budget allocation.

Without separate campaigns, one area may naturally receive more spend simply because it has more available inventory.

**Example:**

* Campaign A: Brisbane
* Campaign B: Sydney
* Campaign C: Melbourne

This makes it easier to monitor performance and control spend in each market.

### Separate Campaigns for Different Schedules

Different venue types often make sense at different times of day.

For example, shopping centres are generally most relevant during business hours, while roadside billboards can be effective throughout the day and evening.

Creating separate campaigns allows each venue type to use its own schedule.

**Example:**

* Campaign A: Shopping Centres (9am–5pm)
* Campaign B: Roadside Billboards (24/7)

This ensures your ads are only shown when they're most relevant.

### When Should I Keep Everything in One Campaign?

If all of your selected boards:

* Have similar pricing
* Use the same schedule
* Serve the same audience
* Share the same priority level

Then keeping everything in a single campaign is usually the simplest option.

### In Summary

Consider creating separate campaigns when you need different:

* Budgets
* Priorities
* Venue types
* Geographic areas
* Schedules
* Reporting groups

If your goal is simply to maximise reach from a single budget, one campaign is often sufficient. If you want more control over how your budget is distributed, separating your inventory into multiple campaigns can be a useful strategy.