Performance

Your performance tab is where you find the most detailed breakdown of your campaign. To make it easy to understand, there is a visual graph included to see how your campaign is tracking along day by day and even hour by hour.

Date Range

As with all CAASie's reports, you can adjust the date range of your report. You can break down the information by day, week or month. You can even choose a custom date range by clicking on the start and finish dates. This will update the graph and stats with the relevant information for your selected timeframe.

Stats

Similar to your campaign overview, you'll be able to see the statistics of your campaign's performance, organised by people reached, ad plays and screen time. These are the overall numbers during your selected campaign dates. This information can be broken down even further for a more thorough report using the graph.

Impression Map

Scroll a little further down the page and you can find a map of your boards, along with information about the region's plays. The hotter the spot on the map, the more frequent the play. This information can be broken down further in the Performance Graph.

Projected Results Bar

These are the expected results for your campaign's performance, though the numbers may not be exact. It's a handy tool to see how close your campaign is performing according to plan. This is just an estimate, so don't be alarmed if your campaign does not match this exactly.

Performance Graph

Finally, we reach the real meat for the performance tab. You can break down your information into precise numbers for a more detailed view of what is happening in your campaign.

Clicking on each of the buttons will break the information into specifics. You can hover your mouse over any of the graphed information for detailed numbers. For example:

Plays and Impressions - We can see how many plays in a specific hour of the day

Cost per play - We can check the average price of the plays in the span of time

Spend - We can see exactly how much was spent during a time period

Venue Types - We can see how often your campaign played in a specific type of venue

Boards - We can see the specific board performance, including how many plays and average cost