Campaign Projections

CAASie has multiple built-in calculators to assist you with planning your campaign based on spend and performance.

The 'campaign projections' information is the most comprehensive breakdown of how a campaign is expected to perform using the budget, schedule and boards you have chosen. These figures are estimates to give you and your client a solid idea of what you can achieve with your setup.

Projections in the campaign creation step:

The most obvious projection statistics are at the bottom of your campaign summary when you reach the end of the creation process.

These statistics will give you an estimated number of ad plays, people reached, total playtime and credit spend.

• Ongoing campaign projections are estimated for each day because they have no end date.

• Fixed campaign projections are estimated for the full duration of the campaign.

You can hover over the question mark to get a detailed description of each figure.

Projections in your campaign manager:

You can also view the projected results at the bottom of your campaign manager's performance tab. These figures will change in real time whenever you make significant changes to your campaign's budget, schedule, or board selection.

Hovering over the information in the bar will give you a more thorough breakdown of the estimate