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# What is CAASie?

### So, what is CAASie.co?

At heart, CAASie is an open invitation into the programmatic Digital Out-of-Home market, giving businesses access to 1.5 million digital outdoor advertising spaces around the world from a single login. 

Being self-service, CAASie gives complete control over board selections, budgets and schedules in order to streamline the way businesses and agencies expand their marketing strategies.

There are a number of different publisher (or media owners) who own and maintain digital displays for advertising purposes. You can see these in forms such as: roadside billboards, panel displays in malls or train stations, on bus shelters, TVs in a gym or restaurant, etc.

CAASie gathers all these displays in one online platform for you to pick and choose from, whether you want to advertise locally, remotely or globally. 

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FdEfqBcUflFoDV4cUswQb%2FMap1.png?alt=media&amp;token=10ac99eb-21b8-41b9-99ff-a70e44e1a760" alt=""><figcaption></figcaption></figure>

### Why choose CAASie?

Traditionally, booking these spaces would require contacting each individual publisher to discuss contracts, prices and timelines. This discussion can be both lengthy and pricey, and often requires a longer lead time for planning and execution.

CAASie allows businesses to design their campaign their own way. Being completely self-service means faster, controlled planning and the ability to modify a live campaign based on live results.

**A few reasons you might choose CAASie:**

* Want to choose a large number of boards across multiple publishers?
* Want to choose only specific boards relevant to your business?&#x20;
* Want to target your campaign to a region to strengthen brand awareness?
* Don’t have an enormous budget for a full-scale campaign?
* Don’t have much time to plan your next campaign?
* Need to test the waters before committing to a new strategy?

There are an exponential number of reasons you may decide that CAASie is the right answer for your advertising needs. The possibilities are endless.

### Why use DOOH?

Out-of-Home is not a stand-alone advertising avenue, but neither is digital.&#x20;

In a dense, saturated online market, your business is competing against thousands for the same ideal customers, all of whom will decide within the first second whether or not to watch your ad play, not to mention readily available ad blockers.

Out-of-Home advertising allows your business to lay the groundwork for enhancing your online presence through real-world exposure. Keeping your brand at the forefront of people's minds strengthens your brand presence in search and online.

**Out-of-Home advertising:**

* Creates stronger brand awareness
* Keeps your brand fresh in mind
* Targets your ideal customer directly in their location

**Advantages of using Digital OOH include:**

* Smarter, resourceful targeting
* Real-time performance insights
* Flexible management


# How does CAASie work?

### **How are CAASie campaigns set up?**

The steps for creating a campaign on CAASie are fairly straightforward. The platform is self-service, giving you complete control over how you want your campaign to run.

**Campaign creation only requires a few steps:**

1. Boards - Use the map to select the boards you want in your campaign.
2. Schedule - Choose your start and end dates, as well as the time slot you want your ad to play.
3. Budget - Enter the budget you want to spend for the whole campaign period or daily/hourly.
4. Artwork - Upload your creative into your campaign to begin the approval process.&#x20;

It's that easy.

### How does CAASie play ads?

Boards accessible via CAASie are all digital formats, allowing for the scheduled advertisements to populate dynamically. This means ads on these screens will cycle like a slideshow to allow multiple advertisers to use the same space within a similar timeframe.&#x20;

When an opportunity opens for an ad to play on one of the boards in your live campaign, that board will request an ad from CAASie. Provided you have available credit, CAASie will deliver your ad to be played in the available timeslot. CAASie will only charge your account when and if your ad plays, as they play.&#x20;

### When do ads play on CAASie?

CAASie takes your campaign parameters and breaks down your budget to get the most effective number of ad plays within your scheduled time frame. You can let CAASie take control, or you can manually enter your spending limits if you are confident you know what you are doing. (CAASie is really good at it; we recommend the easy route.)

You can change your schedule, budget and even pause a live campaign on CAASie, so you can modify your strategy at any time.<br>


# How much does CAASie cost?

The fantastic news is that sign-up is free! CAASie is designed to be entirely self-service, so there are no management or subscription fees associated with your account.

CAASie sells space on digital boards on a cost-per-play(cpp) basis.

This means that your account is only charged at the time your ad plays. If your ad does not play, you will not be charged.

To make sure you have the appropriate spend available for the space at the time it should play, CAASie charges accounts using pre-paid credit. This is handy for a few reasons:

* No unexpected charges
* Set and forget
* Easy spend tracking

CAASie also offers automatic top-up for those who want to stay on top of their budgets. After your account credit lowers to a certain level, your account will be topped up in order to continue your campaigns.

### How much do plays cost on CAASie?

Each board you choose will have a different cpp (cost-per-play), which can fluctuate with time, placement and demand. Expect that a large billboard in the middle of a metropolis will cost more than a small billboard in a rural town. Prices can range from $0.05 to $10 or more.

CAASie gives you guides and price references during your [board selection](/boards/adding-boards#how-does-hand-selecting-boards-work) process to assist with managing your budget. You can also check out CAASie’s [cost calculator](https://caasie.co/costestimator) to give you a starting reference.

CAASie has a number of handy built-in tools and automatic calculations to help you make the most of your budget.

Some media owners have imposed a minimum campaign spend on some of their inventory. You can read more about that [here](/billing/minimum-spends-on-caasie).&#x20;

### What if I have no credit on CAASie?

If you run out of credit, your campaign will stop playing.

If your campaign is still live when you top up your credit, your campaign will resume playing your ads automatically. You can stop a campaign from spending credit by pausing it.

Your ads will also stop playing if your campaign budget has been reached.

### What is the minimum spend on CAASie?

The CAASie platform itself does not have a minimum spend; however, $80 is the minimum amount an account can top up its credit in a single transaction.

This credit is free to use in any number of campaigns, but keep in mind that an extremely low budget will be very limited in the number of ads that will play. The less available budget, the less your campaign can spend per ad play.

You can read more about CAASie’s billing process [**here**](/billing/pricing-overview).

<br>


# Account Creation

### How do I create an account on CAASie?

Creating an account on CAASie is both free and easy to do. Fill in the required details in the sign up sheet.

When you first sign up, you will create two entities: your user and your organisation.&#x20;

* **User:** This is you, as a person using CAASie. This is your personal login.
* **Organisation:** The organisation is the face of your business on CAASie. This is the entity that manages campaigns. Multiple users can be added to an organisation; no need for a shared login.

### Which CAASie account should you choose?

There are two account types available: Advertiser and Agency.&#x20;

* **Advertiser:** For businesses that represent themselves.
* **Agency:** For businesses that represent multiple clients or branches.

You can read more about the differences [here](/getting-started/account-creation/agency-vs-advertiser).

Make sure to read CAASie's [Agency Representation Agreement.](broken://pages/Tf9RrivLHRwJoyTrsqhQ)

If you accidentally sign up for the wrong account type, please let CAASie’s support team know at <support@caasie.co> so your account can be converted to the correct type.

### What do I name my organisation?

The name of your organisation should be your business's trading name. If your business name and advertised brand do not match, your artwork will be rejected as a potential fraud risk.&#x20;

To manage multiple brands under one business on CAASie, make sure to sign up for an agency account to keep the identities, campaigns and billing information organised.

### How do you share CAASie with others?

To add colleagues to your organisation, you simply need to invite them via email. You can read more about that [here](/getting-started/account-creation/collaboration-and-teams).

To share campaign information with a client, you can use this [guide](/account-management/share-with-clients).


# Agency vs Advertiser

### What is an agency and an advertiser account?

Accounts on CAASie are completely free and easy to create, giving you the flexibility to manage your own campaigns as you see fit.

In order to best match the different business and marketing structures worldwide, CAASie has two different account types available on sign up.

* **Agencies:** Are used where a business using CAASie is representing multiple clients. These accounts can create 'clients' within their organisation to allow individualised reporting and management.
* **Advertisers:** Are businesses or individuals who represent only themselves on CAASie.&#x20;

It is important to make sure you select the correct account type. Agencies are required to register appropriately according to CAASie’s [Agency Representation Agreement](https://support.caasie.co/legals/caasie-legals/agency-representation-agreement#caasie-agency-representation-agreement).&#x20;

If you accidentally sign up for the wrong account type, please let CAASie’s support team know at <support@caasie.co> so your account can be converted to the correct type.

### What is a client on CAASie?

A client is a sub-organisation managed by the main organisation, but designed to act as a separate entity. This allows CAASie to separate campaigns, billing information and reports for each of your clients, branches or businesses.

This helps with loading pre-paid credit, campaign management, and statistics reports independently per client without requiring multiple logins.&#x20;

An agency organisation can only run campaigns and add credit to a client. When creating a campaign, the campaign wizard will prompt you to choose a client to manage it. Credit can be added while in the campaign or client management page.

**Naming your clients:** The business name on the artwork/creative is the name of your client. If these names do not match, your artwork is unlikely to be accepted on the grounds of potential fraud.\
CAASie is a self-service platform and needs to have measures in place to discourage illegal or disingenuous use.

Clients cannot be deleted from an organisation.


# Collaboration & Teams

Multiple user accounts can be registered to an organisation in CAASie, regardless of the account type, in order to keep your colleagues in the loop. You can invite any number of users to your organisation, and a user can be involved in any number of organisations.&#x20;

### How do you add more users to your CAASie organisation?

All you need in order to invite a colleague into your organisation account is their email address.

Invite recipients will receive an email prompting them to sign up to CAASie with their own login details. Once they have their account created, they will be automatically added to the organisation they were invited to.

Users who already have a CAASie login attached to their email address will be automatically added to an account with the permissions you choose; no need to sign up again. Access is granted immediately using the existing login.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FZVsUk4fz3QRVwRF7QYPN%2FInviteUsers.png?alt=media&amp;token=56486bde-7eb1-49c4-9263-79e209368723" alt=""><figcaption></figcaption></figure>

#### **How do you send an invite on CAASie?**

Navigate to the 'Users & Permissions' tab in your organisation overview page. (You can get to this page by clicking 'manage' at the bottom of the menu bar.)

You will find a button to invite a user, which will prompt you to enter their email address, as well as the permission level the user will have once added.

### What are permissions on CAASie?

There are three user permission levels on CAASie. These dictate what a user can and cannot do within the organisation’s account.&#x20;

* **Admin** - Admin has free rein and control over all things relating to the organisation and activities within the account.
* **Worker** - Workers have control over most campaign activities within the organisation's account. They cannot edit any properties of the organisation itself.&#x20;
* **Observer** - Observers can view any pages/sections and campaigns within the organisation. They cannot edit anything within an organisation, including campaigns.

Additionally, Worker and Observer permissions cannot add/remove staff from the organisation or perform any financial activities, such as loading credit (including for client organisations within agency accounts).

Any admin user can change the permissions of another user in the organisation.

There must always be at least one admin in every organisation.&#x20;

Permissions work independently for each organisation, eg. Admin permissions in one organisation and worker permissions in another.

### **How do I remove staff from an organisation?**

Any staff member with admin permissions can remove an existing staff member from an organisation. In the event that a staff member has left the business, this is recommended.

You can do this by simply clicking on the 'remove' button next to the user's name in the 'Users & Permissions' tab.

Make sure to add a new admin first if you want to remove the only existing one.

### What are teams on CAASie?

**Team settings are not automatically active.**&#x20;

This feature is entirely optional. Most organisations choose not to implement it. You can switch it on in your organisation settings.&#x20;

You may have campaigns that are sensitive, or you may want to declutter user workspaces if you have a lot of people working in one organisation. Teams offers additional restrictions specifically for campaigns for a controlled workspace for Worker and Observer users.

A user within a team can't view or manage campaigns that are not created specifically for that team.

**Example:** If a user in 'Team Blue' creates a campaign for 'Blue Store', only other 'Team Blue' users will be able to view and modify the campaign. It is not accessible to everyone in the organisation.

A single user can be included in multiple teams within the same organisation. When first added, they will be sorted into a default team until an admin adds them to a new team.

New campaigns will need to be allocated to an existing team to ensure that only that team can access the campaign. You can't assign a campaign to a team you are not already in.

**Example:** If you are on 'Team Blue' and 'Team Green', you cannot assign a campaign to 'Team Red.'

Before creating your campaigns, make sure to first create your teams. If you belong to that team, remember to invite yourself as well.

### What if I want to share information without adding a user?

You may want to share information with clients or colleagues without giving them access to the organisation. For this, CAASie has a 'share' option, which you can read about [here](/account-management/share-with-clients).

Sharing does not require a login and does not give the recipient access to information outside of what you have shared with them.


# Language & Local Law

### What language can I use on CAASie?

Although CAASie uses English as the primary language to communicate, CAASie is available to use globally, including non-English countries and regions.

There are no rules for which languages you can upload to CAASie, however, your copy must be in the language of the target region, so if you are targeting multiple countries or language regions, we recommend creating a new campaign in CAASie for each region.

**Example:**

* Advertising in the province of Quebec, Canada, must be in French.
* Advertising in the UAE must be in Arabic.

These should be two separate campaigns to ensure that French creatives do not get sent to the UAE and vice versa.

### How does CAASie handle advertising laws and legislation?

It is important to understand that while CAASie operates out of Australia, the platform is still required to adhere to local laws and restrictions of the target country or region.&#x20;

This means that any prohibited topics will remain prohibited; CAASie can not and will not bypass these regulations or laws.

This also includes the necessity for special permissions, licensing, and pre-vetting procedures that are established in the target region.&#x20;

**Example:** In Australia, you are required to have ABAC certification to advertise alcohol. CAASie will need a copy of this certification with the relevant creative via email to pass along to the publisher. Without it, your creative will be rejected on the platform until you can provide it.


# Time Zones

Because CAASie is available globally, the platform can run in any and every time zone. Normally, this could be confusing, but CAASie makes it simple.

**In short:**

* Time Windows = local to the screen or board.
* Start/end dates = local to you.<br>

Your campaign's schedule will play according to the local time of the target board. You do not need to make calculations or adjustments to run your advertising in the appropriate time slots.

**Example:** If your schedule runs from 6-8pm, your ads will run between these times in the board's location.

Your start and end dates will be for the local time zone of your device at the time of initial scheduling.&#x20;

**Example:** A campaign scheduled to start on the 25th February will begin when your device's timezone reaches 25th February.&#x20;


# Campaign Tutorial - Hand select boards

{% embed url="<https://www.youtube.com/watch?v=ipB4GkmuOTE>" %}

## How to Create a New Campaign

Creating a campaign in CAASie only takes a few steps. This guide walks you through naming your campaign, selecting screens, setting budgets and schedules, uploading artwork, and launching your campaign.

### Step 1: Create a New Campaign

There are two ways to start a new campaign:

* Click **New Campaign** from the left-hand navigation menu.
* Open the **Campaigns** page and click the **+** button.

Enter a descriptive campaign name. Using a consistent naming convention makes campaigns much easier to identify later.

{% hint style="info" %}
**Agency accounts:** You'll also be asked to select the client that owns the campaign.
{% endhint %}

### Step 2: Select Your Screens

This guide uses the **Hand Select** method.

You can optionally search for the city or area and narrow your search by venue type before loading the map.

Once loaded, every available screen connected to the CAASie network will appear.

#### Navigate the map

The map is fully interactive.

You can:

* Click and drag to move around
* Scroll to zoom
* Search by keyword
* Filter by:
  * Venue type
  * Screen orientation
  * Advanced criteria

For example, selecting **Gyms** will display only gym-based screens.

#### Add boards

There are several ways to add screens:

* Click the **+** button beside a screen in the list of screens on the left hand side.
* Click a map pin and select **+** or **"add to selection"** from the board information panel.
* Use the **Polygon Tool** to draw an area and add every screen inside it.

### Step 3: Review Your Board Selection

As you add screens, your **cart** updates automatically.

You'll see:

* Total number of selected boards
* Recommended hourly spend

Open the cart to:

* Review all selected boards
* Sort by relevance or cost
* Remove boards that don't suit your campaign

Removing boards automatically updates the recommended spend.

### Step 4: Configure Your Schedule

By default, campaigns begin on the day they're created, but it's recommended to select a future start date.

Next, choose whether your campaign is:

#### Ongoing

An ongoing campaign:

* Has no end date
* Runs until paused
* Stops when its spend limit is reached (if one is set)

#### Fixed Duration

A fixed duration campaign:

* Starts and ends on specific dates
* Uses your total campaign budget across the selected period

{% hint style="info" %}
This campaign type affects how budgets are managed once the campaign is live. It cannot be changed once the campaign is no longer in draft.
{% endhint %}

#### Set your weekly schedule

Click and drag across the schedule grid to choose the days and hours you want your campaign to run.

If you make a mistake or change your mind, you can either clear the schedule or remove individual time blocks.

As you build your schedule, CAASie displays the total scheduled hours.

### Step 5: Set Your Budget

#### Ongoing campaigns

For ongoing campaigns, you can control spend using:

* Hourly budget
* Daily budget

The hourly budget acts as both:

* Your target delivery rate
* The maximum spend rate

You can either use **Suggest Hourly Pace**, or enter your own budget

Aim for a **Good** or **Excellent** budget score for the best delivery.

#### Spend limits

An ongoing campaign can optionally include a total spend limit.

For example:

* Hourly pace: **$141/hour**
* Spend limit: **$50,000**

The campaign continues until either:

* The spend limit is reached
* You pause the campaign
* Your account runs out of credit

If no spend limit is set, the campaign can continue indefinitely.

#### Fixed duration budgets

If you switch to a fixed duration campaign, the spend limit becomes the **Total Campaign Budget**.

CAASie automatically spreads this budget across your selected dates and schedule.

For most campaigns, it's recommended to leave pacing on **Automatic**.

### Step 6: Upload Your Artwork

Artwork can be uploaded now or later.

If you don't have creative ready, simply skip this step and return later.

Each creative card displays:

* Required resolution
* Accepted file formats
* Video duration (where applicable)
* Number of boards covered by that specification

#### Upload options

You can either:

* Drag and drop a new file
* Select an existing artwork from your gallery

#### Submit for approval

Once artwork has been uploaded or selected, submit it for approval.

The approval process is:

1. Reviewed by CAASie.
2. Sent to the media owner for final approval.

After submission, artwork previews appear on matching specifications. Where possible, CAASie automatically applies compatible artwork across multiple matching specifications.

If no preview is shown, that specification doesn't currently have a suitable artwork assigned.

### Step 7: Review Your Campaign

Before finishing, you'll be presented with a complete campaign summary.

Review:

* Campaign details
* Board selection
* Schedule
* Budget
* Artwork assignments
* Delivery projections

Warnings are displayed for anything that still requires attention.

For example:

* Missing artwork specifications/Incomplete creative coverage

Selecting **Change** beside any section returns you directly to the relevant step.

### Step 8: Generate a Proposal (Optional)

If you'd like to share your campaign before launching it, enable **Generate Proposal**.

You can then:

* Download a PDF proposal
* Share a web link

This is useful for client approvals or internal review.

### Step 9: Finish Creating the Campaign

Once everything looks correct, click **Save & Continue**.

Your campaign dashboard will open.

At this point, your campaign is **not yet live**.

Before it can begin delivering, you'll need to:

* Have all required artwork approved.
* Ensure your account has sufficient credit.
* Set the campaign live.

### Add Campaign Credit

You can top up your account in several places.

The quickest option after creating a campaign is from the campaign overview page.

Alternatively, you can add credit via your **Organisation Billing** settings.


# Campaign Tutorial - Bulk select boards (Geo-target)

{% embed url="<https://youtu.be/PWQ1KZqzyGM>" %}

The **Bulk Select** method allows you to quickly build a geo-targeted campaign by automatically selecting boards within a radius of one or more target locations.

It's ideal when you want broad coverage without manually selecting every board, or when you want to target multiple locations such as stores, venues, competitors, or other points of interest.

### Step 1: Create a New Campaign

From the side menue or th Campaigns page, click **New Campaign**.

Give your campaign a clear, descriptive name. If you're using an agency account, you'll also be prompted to select the client the campaign belongs to.

When asked how you'd like to select your boards, choose **Bulk Select**.

### Step 2: Add Your Target Locations

You can add locations in one of two ways:

* Enter addresses individually
* Upload a CSV containing multiple addresses or GPS coordinates

#### Uploading a CSV

Sample CSV templates are available for download to help you format your data correctly.

Supported formats are:

**Addresses**

* A single column containing full addresses
* Include a header named `address`
* Separate address components with commas

**GPS Coordinates**

* Two columns
* Headers named `latitude` and `longitude`

Your file **must** be saved as a **CSV file** (CSV UTF-8), as this is the only supported file type.

After uploading your file:

1. Map each column to the correct field (Address, Latitude or Longitude).
2. Select the appropriate country to improve address matching.
3. Click **Finish**.

Your locations will now appear in the list and on the mini-map toward the bottom of the page.

### Step 3: Set Your Target Radius

Choose how far from each location you'd like CAASie to search for available boards.

A larger radius provides broader coverage, while a smaller radius focuses your campaign more tightly around each point of interest.

As you adjust the radius, the board selection updates automatically.

### Step 4: Refine Your Board Selection

Use the available filters to narrow your selection.

For example, you can choose specific venue types.&#x20;

As you apply filters you'll see changes in the:

* The number of selected boards
* Recommended hourly spend
* A preview of the selected inventory

If required, you can further customise your selection ("tweak selection") by:

* Excluding individual boards
* Manually adding boards outside the selected radius

Generally, campaigns with more available boards achieve better delivery than campaigns with only a small number of sites.

### Step 5: Schedule Your Campaign

Select your campaign start and end dates.

Alternatively, you can leave the campaign **Ongoing**, which is recommended if:

* You expect to make changes while the campaign is running, or
* You intend to run the campaign for an extended period.

Next, choose the times of day your campaign should run. Schedule your campaign during the periods when your audience is most likely to see your advertising.

### Step 6: Set Your Budget

For ongoing campaigns you can choose either:

* An hourly budget
* A daily budget

CAASie will recommend a spend rate based on your selected boards. For the best delivery, aim for a **Good** or **Excellent** budget score.

You can also choose whether to:

* Set a total campaign spend limit, or
* Leave the campaign with **No Spend Limit**

When no limit is set, the campaign will continue running until it is paused or your account runs out of credit.

Once your budget has been configured, review the projected campaign performance before continuing.

### Step 7: Upload Your Artwork

Upload your campaign artwork by selecting **Upload Artwork** on each specification card.

You can:

* Drag and drop files / Upload from your computer
* Select existing artwork from your gallery

Because Bulk Select campaigns often include many different board specifications, you'll likely see multiple artwork cards.

Pay attention to the **Board Coverage** indicator for each specification. This shows how many boards will use that artwork.

Specifications with low coverage may still represent important premium locations, so it's worth checking the **See Coverage** view before deciding not to upload artwork for them.

If one artwork matches multiple specifications, CAASie will automatically assign it to each compatible specification.

### Step 8: Review Your Campaign

Before finalising, review the campaign summary to confirm:

* Board selection
* Schedule
* Budget
* Artwork coverage

If you'd like to share the campaign with colleagues or clients, you can generate a proposal as either:

* A downloadable PDF
* A shareable web link

### Step 9: Launch Your Campaign

Once you've finalised the draft, you'll be taken to the campaign dashboard.

Your campaign **will not begin running immediately**.

Before it can go live, make sure:

* Your campaign has been started by pressing **Play**
* All required artworks have been approved
* Your account has sufficient credit

You can monitor artwork approval status from the **Artworks** tab, and add additional account credit from either the campaign overview or your organisation's billing settings.


# General Interface

The CAASie platform is packed with helpful features designed to assist you in executing your Digital Out of Home (dOOH) campaigns.

There are tools for everything to make CAASie a true self-service platform, with all the information you need at your fingertips in every step of the process.&#x20;

Sometimes things can feel a little overwhelming, so we have provided a guide to explain the various parts of the CAASie UI in more detail to help you get around.

If you have an agency account, you may notice a few extra features for handling clients; however, both agency and advertiser accounts have the same fundamental layout and tools.

### Understanding the sidebar on CAASie:

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FYtV8VjKGQkdJusS1jKSm%2FNavigationSideMenu.png?alt=media&amp;token=eeef412a-2fa7-4931-beb8-aec0e1789c8c" alt=""><figcaption></figcaption></figure>

#### YOUR CAASie:

* **Home:** Your landing page when you log into CAASie. It behaves like an overview for your account and recent activity, including performance results over the last 7 days, a map marked with board locations, available credit, recent campaigns and a new campaign button.

#### MANAGEMENT

* **Campaigns:** The full list of campaigns under your organisation. You will be able to search and sort your campaigns, see a brief overview of the budget, schedule and impressions of each campaign individually, and pause and unpause your campaigns using the toggle switch.
* **Teams:** Find and manage your teams if you have this feature switched on.
* **Clients:** A full list of the clients under your organisation. You will be able to see a brief overview of available credit, campaigns, and spends. From here, you can click 'manage' to change details of an organisation.

#### MEDIA

* **Gallery:** Manage all the artwork your organisation has uploaded. Files uploaded to CAASie are automatically stored and managed here.
* **Reports:** This is where you find your generated reports. All reports, from auto-generated to manually generated, will appear on this page as well as your email for easy archiving.

#### Other Features

* **Help Centre:** It'll send you here!
* **New Campaign:** A shortcut to start a new campaign.
* **Organisation & Credit:** Displays your organisation name and its available credit.
* **Manage:** This button is the shortcut to managing your organisation's information

### Understanding the toolbar on CAASie:

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FyOIhCmFn9123gtPUqFNQ%2FNavigationTopMenu.png?alt=media&amp;token=48b4b470-ed78-4cc3-b7ba-1fbbf27531ac" alt=""><figcaption></figcaption></figure>

* **Chevron Toggle:** This is a tool to collapse the navigation bar for a larger view of your main page.
* **Map of Boards:** This will take you directly to a map of boards available on CAASie without needing to create a campaign.
* **Cost Estimator:** This is a tool to help you calculate a projected budget for a campaign, giving you statistics for expected plays, cost-per-hour and an overall recommended budget to use as a general guide.
* **Light/Dark Mode Toggle:** This one switches the platform between the dark and light modes, in case you have trouble seeing with CAASie's default colour scheme.
* **Help Centre:** The link will take you here, to the support portal! You probably knew that.
* **Live Chat:** This will open a chat with our AI support for any questions you may have. You can also request a human response, but keep CAASie's operating hours in mind; there may be a delay. Humans need sleep.
* **Profile Picture:** This is the quick access to your user profile and the log-out option.


# Using the Map

Any board you add to your campaign will be added directly from the map.

The map is one of the most important features of CAASie, acting as a kind of shopping cart for boards.&#x20;

To assist with board selection, a number of filters, features, and selection tools are available to make planning easier.

### What does the initial pop-up do on the CAASie map?

The first thing you will be presented with on the map is a window that asks you to enter the venue type and city you would like to focus the map on.&#x20;

Choose a venue type, or any venue, from the dropdown to filter the boards that will be available for selection. You can change these filters at any time.

Filling in the city will drop you in the heart of your chosen city on the map as a beginning reference point. You can navigate away from it at any time.

You may skip this step if you wish. By default, the map drops you in the city you are currently in, with every venue type displayed.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FhlgEjlEoI2QYxqZy7ojA%2FOpenMap.png?alt=media&amp;token=8113124a-1d2c-4cc8-b84b-4b2ed5d08a44" alt=""><figcaption></figcaption></figure>

### How do I move around the map on CAASie?

Navigating is very similar to Google Maps.

* scroll wheel or pinch and pull to zoom in and out,
* click and hold or tap and hold to drag the map,
* a single tap on a map pin will either narrow the focus or open cluster view

### How does the board list work on the CAASie map?

The board list is a list of boards available to choose from that are present on your current view of the map. Zooming in or out will change which boards are in the list, as will relocating the map view.

From this list, you can open the board specifications or directly add a board to the cart using the add button.

You can use the drop-down to sort the boards in a specific order, such as most available, name or boards that have already been selected in the area. Selected boards visible on the map will always stay in the list.

If you need a wider view of the map, you can hide the board list using the hide button.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FvSlrdMhT2AddI072as00%2FMapBoardList.png?alt=media&amp;token=1f6fec25-d168-4198-9cd0-36dda9d7e902" alt=""><figcaption></figcaption></figure>

### How does the search bar on the CAASie map work?

The function of the search bar is to find specific addresses on the map to navigate to.

**Example:** If you started in London, United Kingdom, and want to move the map to Paris, France, you can type the new address into the search bar to navigate to the new location.

The search bar will make suggestions based on your input. If none of the suggestions match, try adding more details, such as province, state, or country.

If you select a specific address, not just a city name, CAASie will use a red dot as an anchor point to assist in visualising the board's distance from that address.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FxkDIGw7hEz95mtSyvuJu%2FLocationSearch.png?alt=media&amp;token=b4b1b14b-df4a-4e51-950a-5fd079cdabb8" alt=""><figcaption></figcaption></figure>

### How do filters work on the CAASie map?

The filters are used to hide and highlight specific boards on the map and in the board list to make planning easier.

* **Keywords:** You can filter using keywords, such as a publisher name or board name.
* **Venue type:** You can add or remove venue filters to display only those board types.
* **Orientation:** You can choose to display only portrait, landscape or square formats if you already have artwork of a creative plan in mind.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FoNxLrOxIe6zdlLvhjJ9y%2FMapFilters.png?alt=media&amp;token=36b4b321-120f-4b23-850e-c7c08331b9a6" alt=""><figcaption></figcaption></figure>

Advanced filters will give you more features that may be helpful, such as:

* **Minimum Spend Boards:** Hides boards with minimum spend restrictions.
* **File Support:** Choose between static (JPEG & PNG) or video (MP4) formats.
* **Geo-Fencing:** Bulk select boards in a city area.

<div align="left"><figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FyjfsTd3teZnMVeN3sE7G%2FMoreFilters.png?alt=media&amp;token=37b27bc7-e00a-4219-b598-f6a19933a560" alt="" width="375"><figcaption></figcaption></figure></div>

### What are the tools on the CAASie map?

The tools on the right side of the map include:

* **Hand Tool:** Used for navigation.
* **The Polygon Tool:** For bulk selecting boards within a custom fence. [Read more.](/boards/adding-boards#how-does-hand-selecting-boards-work)
* **Edit Region:** For editing the polygon fence. (If polygon is in use)
* **Delete Selection:** For removing a polygon fence. (If polygon is in use)
* **Share:** For sharing the map and selected boards with others. [Read more.](/account-management/share-with-clients)

Tools are not available on the demo map.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FKmqbcwDEHhfiI1vwiBZA%2FMapTools.png?alt=media&amp;token=86d35827-3457-4166-86fe-e27c5ddf4078" alt=""><figcaption></figcaption></figure>

### What do the layers do on the CAASie map?&#x20;

The layers are an overlay tool to assist with picking prim locations for placements.

* **Hot Spot:** will help you pinpoint where foot traffic is the most prevalent, using a time slider to adjust for the time of day you want.
* **Traffic Overlay:** will give you an idea of how much vehicle traffic passes through a specific area based on live traffic data.

Layers are not available on the demo map.

### How do I find board information on the CAASie map?

When you select a board from the board list, a new panel will open on the right side of the map with a breakdown of the board's specs and location information.

You can read more about what this information means [here](/boards/board-information).

You can add a board to you cart from this panel using one of the buttons at the top or bottom of the panel.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FhZjmO1u2xILjNI9bN382%2FMapBoardInfo.png?alt=media&amp;token=9c7ff271-c287-4e56-bb65-54596106aea1" alt=""><figcaption></figcaption></figure>

### What is the board cart on the CAASie map?

The cart will be where you can find the list of boards selected from the map.&#x20;

While closed, the cart will give you the total number of boards selected and a rough cost-per-hour guide. The guide calculates how much you should expect to spend per hour for your ad to play once every 10 minutes on all selected boards.

Clicking the chevron will open the cart, giving you access to the full list of selected boards for review. You can then remove boards from your campaign cart if you are no longer interested in them. Make sure you 'save & close' any changes you make.&#x20;

You can collapse the cart again to go back to the map view.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FqdeOgrcGLSKYgfBLjCwY%2FMapCart.png?alt=media&amp;token=f9860a81-2153-4945-8e2a-a07df9952662" alt=""><figcaption></figcaption></figure>

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FGdhwptg1m6ZgaKPENwzV%2FCart.png?alt=media&amp;token=9c90cc1f-5f1b-4c7e-be05-b50aba7847fe" alt=""><figcaption></figcaption></figure>


# CAASie Colour Codes

Beyond just looking pretty, there is a functional colour indicator that is applied throughout the CAASie platform. The most common one is the traffic light system.

**In General:**

* <mark style="color:$success;">**◉**</mark>**&#x20;Green** – Good.
* <mark style="color:$warning;">**◉**</mark>**&#x20;Yellow** - Warning.
* <mark style="color:red;">**◉**</mark>**&#x20;Red** - Error.

If you see red or yellow on a page, they always mean something. Every time a warning or error colour appears, you should also have a description of the issue, how to fix it or who to contact for information.

Some problems may require some staff assistance. You can contact us at <support@caasie.co> if you can't find the answer in the help centre.

The same colour codes are also used in other areas of CAASie, notably to assist with campaign management.

**For Artwork Approvals:**

* <mark style="color:$success;">**◉**</mark>**&#x20;Green** – Approved.
* <mark style="color:$warning;">**◉**</mark>**&#x20;Yellow** - Pending.
* <mark style="color:red;">**◉**</mark>**&#x20;Red** - Rejected.

Read more about this process [here](/artwork/artwork-approval-process).

**For Board Availability:**

* <mark style="color:$success;">**◉**</mark>**&#x20;Green** – High Availablity.
* <mark style="color:$warning;">**◉**</mark>**&#x20;Yellow** - Modertae availability.
* <mark style="color:red;">**◉**</mark>**&#x20;Red** - low/Unavailable.

Read more about this [here](/boards/board-availability).


# Pricing Overview

### How does CAASie pricing work?

Just like Google Ads and Facebook ads, CAASie works on a cost-per-play basis instead of fixed bookings and contracts. This model allows CAASie to function with lower campaign costs and on-the-fly campaigns.

The platform runs on a prepaid credit system. Your organisation loads credit into your account, and then the cost of each ad play is deducted from your account credit balance. This gives you greater freedom to control your spending in real time.

By default, CAASie will take the reins, averaging your budget amongst your chosen boards and campaign period. You can, at any time, manually change this yourself. We only recommend manual changes if you are confident you know why you are making them and how it affects your campaign.

You can read more about the difference between budget and credit [here](/billing/credit-vs-budget).

### What is a bid on CAASie?

Although CAASie has access to over a million billboards, it is not the same as booking through a publisher directly. When you use CAASie you are 'bidding' for the unsold space a publisher has available. Actual cost-per-play may vary based on competition, but CAASie will calculate a 'bid cap' — a maximum cost-per-play — to prevent overspending with your budget. If the cost of your board exceeds the bid cap, your ad will not play on this board unless the price lowers.

The availability of these spaces is not always consistent. In order to help you work out a board's availability, CAASie has designed a signal system to indicate how frequently that board asks CAASie for an ad to play.

The more availability a board has, the more frequently your ad will play on it.

You can read more about the signal [here](/navigating-caasie/caasie-colour-codes).

You can read more about budgets and bid caps [here](/campaign-settings/budget-and-spend-pacing).

### How much do boards cost on CAASie?

Prices are often variable, with several factors influencing the cost per play, such as board demand, venue type, venue location, etc.

Expect that a billboard in the middle of the CBD will cost more than a screen in a private gym venue.

To assist with planning your budget, CAASie includes the average cost per play when selecting boards for a base guideline. The average is not indicative of every instance, but it is a good reference for understanding how much your campaign is likely to spend (budget permitting).

Because your campaign is actively bidding on space, higher demand boards will cost more per play, regardless of venue type.

The calculated cost of each play includes the supplier floor rate, CAASie margin, GST (as applicable) and a transaction fee. There are no hidden or extra fees to run your campaign.


# Credit vs Budget

CAASie runs on a prepaid credit system. You add/purchase credits to your account first, and campaigns draw from that balance as they deliver. Each ad play or impression deducts a small amount from your available credit automatically.

There are a few terms often used while referring to values on CAASie.

* **Credit** – Your total available balance across the entire account.
* **Budget** – The maximum amount a specific campaign can spend.
* **Spend Rate** - How quickly your campaign can spend your allocated budget.
* **Spend Limit** - A cap for how much can be spent in total in your ongoing campaign.

#### Credit:

Credit is the prepaid balance you add to your CAASie account. It’s what funds your campaigns - every play, impression, or bid uses a small portion of your available credit. Think of it like topping up a prepaid phone plan.

#### Budget:

Your budget is how much you want to spend in total on a campaign. It’s the ceiling for that campaign - even if you have more credit overall, the campaign will stop once the budget is reached.

#### Spend Rate:

The spend rate controls how fast your campaign spends its budget. You might spread your spend evenly over time, or ramp it up quickly.

When set to automatic, CAASie will follow an average hourly spend rate based on total budget and length of campaign. This helps pace your campaign so it doesn’t burn through funds too fast (or too slow).

You can customise this yourself if you are confident.&#x20;

* **Hourly spend rate** = how much you’re allowing CAASie to spend per hour
* **Daily spend rate** = how much per day

#### Spend Limit:

A spend limit sets the maximum amount your campaign can spend overall. It works just like a total budget - the difference is that it’s designed for ongoing campaigns without a fixed end date. Once your campaign reaches this limit, it pauses until you raise or reset it.

<br>

<br>


# Purchasing Credit

### How do I add credit on CAASie?

Your campaign in CAASie cannot run without first loading credit into your account.

CAASie has a couple of ways to purchase credit for your account:

* **Manual** – You can use your attached card to load a specific amount of credit.
* **Auto Top-Up** - You automatically top up when your credit is low using your supplied card.

You can top up using credit or debit cards (Visa, Mastercard or Amex).

For larger businesses that need a more formalised process, you can also request an invoice from our team.

### How much credit should I add to CAASie?

The minimum credit that can be purchased in a single transaction is the value of 80 in your local currency. Eg, 80AUD in Australia, 80USD in the United States, 80EUR in France, etc.

The minimum credit purchase does not reflect the minimum campaign budget, nor does it limit the amount of credit you can load in a single transaction.

Most people choose to load the whole value of their campaign, while others may choose to load credit weekly or fortnightly. Note that if your account runs out of credit before the end of your campaign, it will stop playing until more credit is loaded.

All campaigns under your organisation will be funded from your account credit.

A client organisation will only access credit loaded to the organisation. It is not possible to move credit between clients.

### Does CAASie provide invoices?

Every credit purchase will generate a tax invoice or receipt, which can be found in your organisation's dashboard in the 'Expenses & Billing' tab.

Applicable taxes are included based on your billing country eg:

* Australian accounts are charged 10% GST on all invoices.
* International accounts may not have tax applied, depending on the jurisdiction.

These invoices are generated for transactions, not for campaigns. To track the cost of your campaign, you can download a spend report to show where your credit was used. These reports are not taxable invoices.

### What currencies can I use on CAASie?

CAASie is available in many different countries across the world. When you create your account, you can choose your currency, which will be used to display prices and be the default currency purchased for your account.

In the event that CAASie does not accept your local currency, you will still be able to purchase credit in one of the available currencies using your credit card.

**Available currencies are:**

* AUD
* NZD
* USD
* CAD
* GBP
* EUR


# Minimum Spends on CAASie

### Why do some boards on CAASie have a minimum spend?

A few boards available on the CAASie platform have a minimum spend restriction set by the publisher. Both on the map and in the boards tab of your campaign dashboard, any boards with a minimum spend restriction will be clearly labelled with a yellow warning.

The minimum spend is a restriction that applies to the value of a campaign targeting these screens. Some publishers require a minimum spend for specific screens, and others require a minimum spend on all screens in their inventory.&#x20;

These minimum spends do not apply per board. You can have as many boards as you like in the same campaign.&#x20;

The minimum spends are enforced by the publishers. CAASie cannot bypass them.

### **How do I use a minimum spend board on CAASie?**

If you do not meet these requirements, artwork submitted to these boards will be rejected or filtered by default.&#x20;

* Your organisation should have equal to or higher than the minimum spend available in credit.
* Your campaign budget should be equal to or higher than the minimum spend requirement.

In some instances, your credit may be loaded after artwork has passed through approval processes. In this instance, please reach out to our artwork team at <artwork@caasie.co> to let them know that your account now has the appropriate amount of credit loaded so they can update your details with the publisher.

### **How do I avoid minimum spend boards?**

To avoid boards with minimum spend restrictions, you can exclude the boards from the map using the minimum spend filter.

Select filters - Scroll till you find 'Minimum Spends' - Toggle the switch on.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F8Ede27pYoyiwcTpkqTyw%2FMinSpendFilter.png?alt=media&amp;token=33c0ab5b-4ee0-433d-8c65-23a0cd985f7c" alt="" width="563"><figcaption></figcaption></figure>

This will hide boards with minimum spend restrictions from the map for easier navigation.&#x20;

If you have already selected some minimum spend boards and want to remove them from your campaign, they are marked with yellow warning labels in both the map and the boards tab of your campaign manager for easy identification.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FnbxPJj7tseT70AI5OZXx%2FMinimumSpends.png?alt=media&amp;token=bc5130dc-7b20-4191-a68f-7f36fbd31036" alt=""><figcaption></figcaption></figure>

### **What is the minimum spend value?**

Publishers who have these restrictions will have a different value set. This information is not currently publicly available. The publisher may increase or decrease the minimum spend restriction at any time.

To find out the minimum spend for each publisher prior to board selection, please contact our team at <hello@caasie.co> for further information. <br>


# Account Overview

### What is the account overview?

The first page you will land on when you log in is the 'home page', which will give you an overview of how your organisation's total campaigns are performing over a seven-day period.

The overview includes a graph, map, expenses and a list of recent campaigns under your organisation's management.&#x20;

Like all CAASie reports, the dates can be changed to reflect a day, a week, a month or even a custom date range.&#x20;

### What is different for Agency Accounts on CAASie?

For an agency account, the home page will display the statistics of all client activity as a collective result. You can filter this information for each client using the panel on the far right side of the page. Each client will have their own icon to toggle information for individual reports.

To filter the campaigns by client, you can use the 'client' page from the main menu to see your full list of clients.&#x20;

Choose 'manage' under the client you want to filter by and you will have a page that looks the same as your 'campaign' page, except that it only includes campaigns that belong to that client.

From here, you can also find billing information and invoices for your individual clients in the 'billing' tab, along with the ability to change your client's details in CAASie using the organisation settings tab.

### How do I view an overview for a specific campaign?

To see an overview of a campaign performance, you will need to navigate to the campaign manager through either the 'campaign' page or from the client manager.&#x20;


# Organisation Settings

### What do I do if my business details change?

Sometimes your organisation's details change and you need to modify those details in CAASie. There is an easy-access 'manage' button at the bottom of the menu bar next to your organisation name that will take you straight to your organisation's page.

From there, you can manage your organisation's users, clients and settings.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FnEMgFhXTjLvALp9YTHha%2FOrgManage.png?alt=media&amp;token=6865ee0a-f349-4e8e-9646-65c3a4a3fb87" alt="" width="563"><figcaption></figcaption></figure>

### **How do I rename an organisation on CAASie?**

Simple - under the account setttings, navigate to the "other" tab. Change your organisation's name, don't forget to save if prompted. Make sure your organisation name is accurate for your registered business/trading details. Your organisation name should always match the name of your business.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FIfTdMV8nCRgXYSPANOAR%2FOrg.Name.png?alt=media&amp;token=e026e36f-1206-44bc-8ed1-3a6eb9a76b1c" alt=""><figcaption></figcaption></figure>

### **How do I change my invoice email on CAASie?**

Here you can enter an email address that will receive automatic emails for invoices generated by CAASie. Your invoices will always be available ot you in your 'Billing' tab of your organisation profile, but some businesses like to have them on file internally as well. This will help streamline that process for you.

General communication, CAASie emails are sent to user email addresses. If your email address changes, you can update this in your [user profile](/account-management/user-profile-settings) to receive emails again.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FV3BkoCmGpxz1ZaJgd0sC%2FAccountingEmail.png?alt=media&amp;token=e9ef48d6-bb13-4ce2-92b3-de273ba64954" alt=""><figcaption></figcaption></figure>

### **How do I change my currency on CAASie?**

If you need to change your currency for some reason, you can do this in your organisation "other" settings. For example, if you were purchasing in USD and want to swap to CAD, you can do this with the click of a button. Easy. Once selected, your results will be updated for your new currency selection.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FV3BkoCmGpxz1ZaJgd0sC%2FAccountingEmail.png?alt=media&amp;token=e9ef48d6-bb13-4ce2-92b3-de273ba64954" alt=""><figcaption></figcaption></figure>


# User Profile Settings

### What is my user p**rofile on CAASie?**

You can access your user profile from the far right dropdown in the toolbar at the top of the page. This is seperate to an organisation's settings and applies only to your personal login.

Your main profile page will include a rundown of your user information, including how many organisations, teams and campaigns you are involved in.&#x20;

This is also a page where you can upload a profile photo if you want to.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FMxNLpLiX4PZ3R8gPRNOH%2FProfile.png?alt=media&amp;token=0f866244-3b15-4fa5-8687-bb5b288eac76" alt=""><figcaption></figcaption></figure>

### **How do I change my email settings on CAASie?**

{% hint style="info" %}
Your profile -> settings -> scroll down to "your personal settings."
{% endhint %}

Changing your email address will change where you receive email notifications, as well as your CAASie login information. Don't forget to save any changes.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FDVaAavCz7TX9ELwR8FZd%2FProfiledetails.png?alt=media&amp;token=c263d064-0edd-45b4-b851-3a4521d2cebb" alt=""><figcaption></figcaption></figure>

### **How does CAASie ask for my name and phone number?**

These personal details are entirely optional. This information gives us further clarification of who you are in an organisation. We recommend using your name if possible for a clear distinction in the platform between team members.

CAASie's primary form of communication is through emails.

### **How do I change my notifications or email settings on CAASie?**

{% hint style="info" %}
[Your profile -> settings -> scroll down to "Manage your notifications." ](#user-content-fn-1)[^1]
{% endhint %}

You can also change which notifications you receive from CAASie via email in case you feel overwhelmed using the toggle switches.&#x20;

CAASie relies heavily on emails for keeping you updated. Only turn off the ones you absolutely don't need.&#x20;

If you are still getting emails after changing your settings, please reach out to our team at <support@caasie.co> for assistance.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2Fk89rUL104ErXmMifWu6N%2FProfileNotifications.png?alt=media&amp;token=c5ff44a6-bb41-426e-b56c-83766e59ee08" alt=""><figcaption></figcaption></figure>

### **How do I change my password on CAASie?**

You can change your password in your user profile under the 'settings' tab. The option is located at the bottom of the page.

{% hint style="info" %}
[Your profile -> settings -> scroll down to "Security Settings.." ](#user-content-fn-1)[^1]
{% endhint %}

Organisations on CAASie do not have a password or email identity. Changing passwords will only affect your login details.

### How do I delete or deactivate my account on CAASie?

It is not possible to delete an account on CAASie, but you can deactivate it from your user profile under the 'settings' tab. Deactivating an account will cease all activities on CAASie from that account, so make sure you really want to.

Any credit will remain in the organisation, even if an account is deactivated. If you are the only user attached to an organisation with remaining credit, make sure you reach out to a team member at <support@caasie.co>.

[^1]:


# Manage Clients

This information is only relevant to agency accounts. If you have an advertiser account, you cannot create clients. Please contact our staff at <support@caasie.co> if you need to change your account type.

### How to create a Client on CAASie:

There are a number of ways to create a client in CAASie. The easiest is to click the big plus button in your client page; however, you can also add a client from your home page, and the campaign wizard.

Creating a new client is as easy as pressing the 'add' button and giving your new client a name. You should always use the registered business/trading name for each client.

<div><figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FEo8WRT6QLlcIMjr5HspM%2FClients.png?alt=media&amp;token=e5adcc5c-df46-4bb5-bd80-717186ab2a26" alt=""><figcaption><p>Add a new client from the client home page</p></figcaption></figure> <figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FbNfCdulE2ljnVgoAMjKB%2FClientWizard.png?alt=media&amp;token=c7c5e485-0e79-47dc-95d5-962bd2bd647d" alt=""><figcaption><p>Add a new client from the campaign creation wizard</p></figcaption></figure></div>

### How to manage a Client on CAASie:

Managing clients happens from your client page. There is a handy 'manage' link under every client name in your list to take you to their organisation page.  It works the same way as your own organisation page.&#x20;

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FP7BEKiOYxCrTQYEPWwZc%2FManageClient.png?alt=media&amp;token=43bc0155-2154-4436-a905-9a7e2caffa51" alt="" width="563"><figcaption></figcaption></figure>

**General**

This is an overview of the client's available credit and campaigns.

**Billing**

Once in your client's profile, you will be able to access their billing page. This page will contain all the information you need to know about a client's spending, payment methods and invoices for previous transactions in CAASie.

**Organisation Settings**

This is where you keep your client's business details up to date for invoices and important documentation.

You can change the client's name here (make sure it's their registered business/trading name), their address and if you include your client's accounting email, they will also receive transaction invoices via email.

### How to delete a Client on CAASie:

Unfortunately, deleting a client from your agency organisation is not possible. This is to prevent accidents, lost credit, invoices and other client-specific information that may be needed.&#x20;

There are no limits to the number of client organisations you can create, but if you absolutely need a client removed from your organisation, you can contact our team at <support@caasie.co> for assistance.


# Share With Clients

Sharing information with your clients is the key to maintaining a good relationship, so we've made it easy to keep your clients informed on how their out-of-home campaigns are running.

**There are two ways to share information for a campaign:**

1. Generate a proposal for a new campaign
2. Share the live dashboard for an existing campaign

### How do I generate a proposal on CAASie?

Generating a proposal is easy. While creating a new campaign, go through the normal steps you would for your campaign, using the information you want to give to the client. At the end of the campaign wizard, before your campaign is complete, you will have a toggle option to generate a proposal.&#x20;

Proposals can be delivered with either a link or a downloadable PDF.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FQJeuq0nnZbAX38ud9pnD%2FProposal.png?alt=media&amp;token=882e4724-6c18-4d97-991b-a059049d77b7" alt=""><figcaption></figcaption></figure>

A proposal is not a live document. It is designed to give you the opportunity to discuss plans and strategies with your client before your campaign dates.&#x20;

You can also share a proposal version of your campaign after you have completed the campaign wizard and created your campaign. If you do not complete the campaign, it will be saved as a draft.

### How do I share a live dashboard on CAASie?

Sometimes you want to share a live update of your campaign's progress with your client.

The live dashboard is a consolidated version of your campaign dashboard, without the ability to change settings. It will give your client a clear view of how their campaign is performing over time and updates live in the same way that the campaign dashboard does.

The overview stats will feature the campaign dates, times, graph, performance, and boards selected. Because this is a live report, there is no PDF version of this available.

To share the live dashboard, click the 'share' button next to the campaign name. You will have 2 options: generate a proposal or generate a live dashboard link. Choose the live dashboard for real-time results.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2Fc6SVmoNPbvXP2gCWaBNi%2FShareLiveDashboard.png?alt=media&amp;token=f2883c8f-6862-4622-8ec8-01deff67480a" alt=""><figcaption></figcaption></figure>

### How do I share a map on CAASie?

The CAASie map is available both with and without a login. Sometimes you may need to collaborate with other parties, whether they are a team mate or a client, over placements. To make this easy, you can generate a link directly from the selection map to share with others.

Simply click the share link on the right side to generate the link.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F1Gps1FTajWXMkEe5KncV%2FShareMap.png?alt=media&amp;token=80111709-1b52-4756-9d54-4c4d29af0b2f" alt=""><figcaption></figcaption></figure>

When the link has been opened, the other party will also be able to add changes to the map selection, though they will not be able to remove existing information. Any settings, such as the map location, filter and range polygons will remain present.

Once the changes have been made, generate a new share link to send back to the original campaign manager. If you use the old link, no changes will be recorded.


# Create Reports

CAASie reporting allows you to export campaign performance data, track results over time, and schedule recurring reports to be delivered automatically by email.

Reports can be created for a single campaign, multiple campaigns, or an entire organisation (clients for agency accounts).

Note that this is in addition to the reporting available within the campaign manager.&#x20;

{% hint style="info" %}
Note that reporting & performance metrics are also available within the campaign manager for each individual campaign.&#x20;
{% endhint %}

### Creating a New Report

To create a report, navigate to the Reports section of your account and select Make a Report.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FU18ZgbChKAnzu2aAbGCx%2FMakeReport.png?alt=media&amp;token=301b598a-c987-4f53-940a-a2bc18c9af8d" alt=""><figcaption></figcaption></figure>

When creating a report, give it a clear name so it's easy to find later.

You can then choose whether the report should be grouped by:

Campaign – for campaign-level performance reporting\
Organisation – for broader reporting across all campaigns belonging to your own org. or a client

If you select campaign reporting, simply choose the campaign or campaigns you would like included.

#### Selecting Metrics and Breakdowns

Reports are fully customisable, allowing you to choose both the performance metrics and the breakdowns that appear in the export.

Click on any of the available breakdowns or metrics with a green "+" icon to add them to the report. On the right-hand side, you'll see the selected attributes and can remove them by clicking on any with the red "-" icon.&#x20;

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2Fn7woz1UsySO4fb3jGl12%2FReportMetrics.png?alt=media&amp;token=ad157360-5626-4d71-a18b-f38749f76a21" alt=""><figcaption></figcaption></figure>

Common breakdowns include:

* By Campaign Name
* By Board
* By Venue Type<br>

Common performance metrics include:

* Total Plays
* Total Audience
* Total Cost
* AVG CPP

As you build the report, use the preview to confirm the layout and data included. If no data is showing, adjust the viewing dates to align with the campaign period/s.&#x20;

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2Fm8STvR5kbCqO3nwfn4MS%2FReportPreview.png?alt=media&amp;token=f6980fa8-1223-4076-9895-341a09e51855" alt=""><figcaption></figcaption></figure>

### Reusing Existing Reports

If you've previously created a report, you don't need to build it again from scratch.

Existing reports can be exported with a different date range, making them ideal for recurring monthly or quarterly reporting.

This is particularly useful for ongoing campaigns where the report structure stays the same but the reporting period changes.

You can edit your existing report configurations if needed.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FgC72R0mmkBkbxrveqOKR%2FExportReport.png?alt=media&amp;token=ae0a2621-f6d0-4e04-a136-6e58fa3c5958" alt=""><figcaption></figcaption></figure>

### Exporting Your Report

Reports can be delivered automatically via email on a recurring schedule. If you prefer, reports can also be generated and downloaded manually whenever required.\
\
Once your report configuration is complete:

* Select the report.
* Confirm the date range to export.
* Select Download.

The report will be downloaded as a CSV file, ready to open in Excel, Google Sheets, or your preferred reporting tool.

#### Tips for Better Reporting

* Reuse existing reports whenever possible to save time.
* Use consistent report names so recurring reports are easy to identify.
* Keep a standard set of metrics for month-to-month comparisons.
* Double-check the selected date range before exporting.

A well-configured report can be reused indefinitely, making ongoing campaign reporting quick and consistent.


# Campaign Management

### How do I find my campaigns on CAASie?

To find your campaigns, you can click on the 'campaigns' button on the sidebar. This will bring up a full list of your campaigns, a summary of each and a toggle to pause or play them.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FEMoeLJMn49KWQBuwpgIJ%2FCampaigntable.png?alt=media&amp;token=242e7f2b-cac0-430f-874b-13a970d1bfe6" alt=""><figcaption></figcaption></figure>

### How do I pause a campaign on CAASie?

There are two easy ways to pause a campaign.

* **The toggle tool:** found in the list of campaigns. Grey means paused, green means active.
* **The pause button:** found in the campaign manager at the top of the page. It's a large play/pause button. Yellow means paused, green means active.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FOoEkme4Oo9qn1nQIg7II%2FCampaignonofftoggle.png?alt=media&amp;token=2a02f7de-4e5e-4e13-9b39-916d83491257" alt="" width="375"><figcaption></figcaption></figure>

### How do I clone a campaign on CAASie?

To make a clone copy of a campaign, you can use the 'clone' button from the campaign manager to create an exact copy. You can then choose to manage the campaign to make changes to schedules, budgets, boards, etc.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FlhOWwSbq5xxbj2YdgJTi%2FCloneCampaign.png?alt=media&amp;token=e9feaab1-9bef-46f5-bb1e-fa9a731e6911" alt="" width="375"><figcaption></figcaption></figure>

### How do I delete or archive a campaign on CAASie?

There are two ways to delete a campaign:

* **Bulk Delete:** Select the boxes next to the campaign name in the list and use the quick actions to select 'delete'. This also works for individual campaigns.
* **Individual Delete:** In the 'Misc' tab of your campaign manager is a button for deleting the campaign you are currently managing.
* **Archiving:** Select the boxes next to the campaigns you want to archive from the campaign list and use the quick actions to select 'archive'.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FaxlRoYNUYNgKiNWLadIM%2FArchiveDelete.png?alt=media&amp;token=fa15fa0c-aeb1-452e-8246-9b25ca7aa3df" alt=""><figcaption></figcaption></figure>

### How do I rename a campaign on CAASie?

Renaming a campaign can be done in the 'Misc' tab of your campaign manager. Enter your new campaign name and hit the 'save' button.


# Campaign Projections

CAASie has multiple built-in calculators to assist you with planning your campaign based on spend and performance.

The 'campaign projections' information is the most comprehensive breakdown of how a campaign is expected to perform using the budget, schedule and boards you have chosen. These figures are estimates to give you and your client a solid idea of what you can achieve with your setup.

### Projections in the campaign creation step:

The most obvious projection statistics are at the bottom of your campaign summary when you reach the end of the creation process.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FSkcZbGPxASXMrwxlIBdk%2FScreenshot%202026-04-10%20213545.png?alt=media&amp;token=d0ede6ae-0918-47a7-ab3b-41bde5c064ce" alt=""><figcaption></figcaption></figure>

These statistics will give you an estimated number of ad plays, people reached, total playtime and credit spend.

* **Ongoing** campaign projections are estimated for each day because they have no end date.
* **Fixed** campaign projections are estimated for the full duration of the campaign.

You can hover over the question mark to get a detailed description of each figure.

### Projections in your campaign manager:

You can also view the projected results at the bottom of your campaign manager's performance tab. These figures will change in real time whenever you make significant changes to your campaign's budget, schedule, or board selection.

Hovering over the information in the bar will give you a more thorough breakdown of the estimate

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FHetiRVnpqucHS33Y6Rrc%2FScreenshot%202026-04-10%20214212.png?alt=media&amp;token=c3480252-a158-4867-9d6c-b0cd6d18fb52" alt=""><figcaption></figcaption></figure>


# Campaign Dashboard

Once you’ve finished building your campaign, you’ll be able to access the campaign dashboard. This is where you can monitor and tweak/optimise your campaign. All your campaigns are fully editable, regardless of if they have started and update in real-time according to your changes (the exception is new artwork which may need to be reviewed before playing).

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FHVBaVf5NZ3in3X1lICGB%2Fcampaigndashboard.png?alt=media&amp;token=2ce0b1cc-8b01-4fab-9f15-e86321ef463b" alt=""><figcaption></figcaption></figure>

**ORGANISATION DETAILS**

The top of your campaign dashboard will always display the organisation running the campaign, along with the available credit and campaign name. You can see some quick access button for manage your organisation and sharing your campaign outside of CAASie. If you have an agency account, your agency will also be listed here.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F7SDuNa6onIqTl52DLMNT%2Fcampaigndashboard_Details.png?alt=media&amp;token=4b68971a-54a4-45fc-b4f1-21a8e087a9a1" alt=""><figcaption></figcaption></figure>

**TABS**

To keep things organised, your campaign's information is organised into tabs:

* [**Overview:** ](/campaign-settings/campaign-dashboard/overview)A brief rundown of your campaign performance
* [**Performance:**](/campaign-settings/campaign-dashboard/performance) A detailed rundown of your campaign performance
* [**Spend Control:**](/campaign-settings/campaign-dashboard) The controls for budget, spend limits and bid caps
* [**Scheduling:**](/campaign-settings/campaign-dashboard/scheduling) The controls for scheduling your start and end dates, as well as your time windows
* [**Artworks:**](/campaign-settings/campaign-dashboard/artworks) You can view, remove and upload artwork here
* [**Boards:**](/campaign-settings/campaign-dashboard/boards) You can view, remove and add boards to your campaign here
* [**Misc.:**](/campaign-settings/campaign-dashboard/misc.) This is where you can rename and delete your campaign

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FC6RZAI14OYyPTpsoAkd2%2Fcampaigndashboard_tabs.png?alt=media&amp;token=219f665c-f07f-4e99-855a-8d91a9a606a3" alt=""><figcaption></figcaption></figure>

**PAUSE/PLAY BUTTON**

The big button that can turn your campaign on and off. This button turns yellow when your campaign is paused. You can pause and play a campaign any number of times during your campaign period.&#x20;

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F4sdAmHguvp8uOXZHTjQI%2Fcampaigndashboard_playpause.png?alt=media&amp;token=a407c3e7-2fe9-4542-b800-3c64dc34686b" alt=""><figcaption></figcaption></figure>

**DIAGNOSTICS BAR**

This is your rough guide to your campaign's health. It is designed to highlight the different steps and assist with finding issues you may not have been aware of. Most issues can be solved or explained in the CAASie help centre, but if you need further assistance or clarification, please contact <support@caasie.co>

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2Fm6ATx9hk3IhjRTOCiotO%2Fcampaigndashboard_diagnostics.png?alt=media&amp;token=e157f77f-8d39-4d38-a472-3bb14f570d49" alt=""><figcaption></figcaption></figure>


# Overview

The overview tab is a live and adjustable rundown of your campaign perfomance and details, meaning that the figures update in real-time but can also be adjusted to focus on specific date ranges of your campaign for a comprehensive report.

Lets break down how the information is displayed and organised.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FNgAiBt3IpCwZ3lQ6c7Nx%2FOverview.png?alt=media&amp;token=fb750ae2-f03a-4e03-8118-0be16ce9eb81" alt=""><figcaption></figcaption></figure>

#### **Campaign Overview**

This section gives you a brief glimpse into how your campaign is performing or has performed. Features include Plays, People Reached, Screen time, Budget Tracking and the Schedule type (Ongoing or fixed).&#x20;

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F5nK0Yy87E84jT6g03gqN%2FOverview_CampaignStats.png?alt=media&amp;token=65689d86-bd1f-4950-892d-5f55a302160d" alt=""><figcaption></figcaption></figure>

#### **Date Range**

CAASie gives you the flexibility to choose the date ranges you wish to view. When you change the dates, the stats on your campaign overview will update to reflect your campaigns performance on those dates alone.&#x20;

You can narrow down information by day, week and month, or you can click and change the start and end dates if you want specific dates. The reset button will return your date range to the default settings.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F0EHiYbh7NRyyYCiRVwm6%2FOverview_DateStats.png?alt=media&amp;token=7b2b0449-f0ee-4662-870f-96af24b3ef99" alt=""><figcaption></figcaption></figure>

#### **Board Map**

A small map will give you a rough depiction of where the boards in your campaign are located, as well as a quick access button to make adjustments to your board selection. You can zoom in and out on this map for further information. The more frequent your plays in a location, the bigger your hotspot will be.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FQdHiBIHEnROtzQEqerrA%2FOverview_BoardsMap.png?alt=media&amp;token=c89bb003-34fe-42f3-9f0b-9234ff33463c" alt=""><figcaption></figcaption></figure>

#### **Organisation Wallet**

The bar at the bottom gives you another overview of the organisation your campaign belongs to, available credit in that organisations wallet and a quick access button to top up credit.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FBcrhVs7o25PYHV9S3E5f%2FOverview_OrgDetails.png?alt=media&amp;token=43c6037d-fba1-4d8b-b9c0-018fa472d23e" alt=""><figcaption></figcaption></figure>


# Performance

Your performance tab is where you find the most detailed breakdown of your campaign. To make it easy to understand, there is a visual graph included to see how your campaign is tracking along day by day and even hour by hour.

#### **Date Range**

As with all CAASie's reports, you can adjust the date range of your report. You can break down the information by day, week or month. You can even choose a custom date range by clicking on the start and finish dates. This will update the graph and stats with the relevant information for your selected timeframe.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FSHA1qWkWc8fXs1pL54zc%2FPerformance_dates.png?alt=media&amp;token=8e68bdf1-c6d9-4cfa-a388-ef82c8e5ea2d" alt=""><figcaption></figcaption></figure>

#### **Stats**

Similar to your campaign overview, you'll be able to see the statistics of your campaign's performance, organised by people reached, ad plays and screen time. These are the overall numbers during your selected campaign dates. This information can be broken down even further for a more thorough report using the graph.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FOMMX46n97DTPoy7pFIk9%2FPerformance_statitics.png?alt=media&amp;token=50fb87b7-6419-48c4-b174-ec6dc3264aac" alt=""><figcaption></figcaption></figure>

#### **Impression Map**

Scroll a little further down the page and you can find a map of your boards, along with information about the region's plays. The hotter the spot on the map, the more frequent the play. This information can be broken down further in the Performance Graph.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F6zoRdBvOUcqprWNP4ziK%2FPeformance_map.png?alt=media&amp;token=a3e32b8e-810d-4933-b947-fabc055dd7d7" alt=""><figcaption></figcaption></figure>

#### **Projected Results Bar**

These are the expected results for your campaign's performance, though the numbers may not be exact. It's a handy tool to see how close your campaign is performing according to plan. This is just an estimate, so don't be alarmed if your campaign does not match this exactly.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2Fperxhf6q5gJd5TRGR9VP%2FPerformance_bar.png?alt=media&amp;token=794a90e6-600e-4aa4-b226-b61393877ce2" alt=""><figcaption></figcaption></figure>

#### **Performance Graph**

Finally, we reach the real meat for the performance tab. You can break down your information into precise numbers for a more detailed view of what is happening in your campaign.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FS5NH9gCx4S3GW3byinUc%2FPerformance_graphreport.png?alt=media&amp;token=2d310772-f7ff-47aa-8e65-38cea2c1ae3f" alt=""><figcaption></figcaption></figure>

Clicking on each of the buttons will break the information into specifics. You can hover your mouse over any of the graphed information for detailed numbers. For example:

**Plays and Impressions** - We can see how many plays in a specific hour of the day

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FyBJnIfqRPgltF9CisfhT%2FPerformance_Graf1.png?alt=media&amp;token=0e5ddafa-0183-48ff-bdb6-7e209d72eedf" alt=""><figcaption></figcaption></figure>

**Cost per play** - We can check the average price of the plays in the span of time

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F409x4x67KT2hJ3b47K6f%2FPerformance_GraftCost.png?alt=media&amp;token=704bf201-5e9c-4d07-a821-b3f787c1f218" alt=""><figcaption></figcaption></figure>

**Spend** - We can see exactly how much was spent during a time period

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F6kQvqtRWiywFaYEZF7B7%2FPerformance_spend.png?alt=media&amp;token=ace35067-bbec-4ffa-a22b-7c47ab915297" alt=""><figcaption></figcaption></figure>

**Venue Types** - We can see how often your campaign played in a specific type of venue

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FfOaJlUn0LrwUrzKopTO7%2FPerformance_Venue.png?alt=media&amp;token=061c0b85-3245-436f-af52-7dd92aef7fe0" alt=""><figcaption></figcaption></figure>

**Boards** - We can see the specific board performance, including how many plays and average cost

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F7tfX53Ir0n8wRxnu8D4G%2FPerformance_boards.png?alt=media&amp;token=c5cf249f-613d-487d-af2e-550e59c3e3ea" alt=""><figcaption></figcaption></figure>


# Spend Control

The Spend Control page is where you go to adjust your campaign's budget and spend limits, even while your campaign is actively running. If a live campaign is modified, changes may take up to 2 hours to take effect and roughly 24 hours for results to accurately reflect the change.

#### **Stats Overview**

You can find the information regarding how your spend schedule is tracking, including the average cost of ad plays in your campaign. This is relevant specifically to the spend rate and budget set by you and updates accordingly.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FWTStX9jGlAM9intce0hz%2FSpends_breakdown.png?alt=media&amp;token=9d13cdda-bb44-4109-8b79-18a0ade6f5e0" alt=""><figcaption></figcaption></figure>

#### **Entered Budget**

This field is editable and sets the total amount of credit your campaign is permitted to spend. The indicator on the right side will give you a rough idea of how well your campaign is likely to perform with the entered budget, factoring in the number of boards and their average cost per play.&#x20;

A restricted budget is likely to perform poorly, playing less frequently, but a good budget will play regularly across the chosen screens.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FgjADRlhWHfuguxTsCLOA%2FSpends_total%20budget.png?alt=media&amp;token=af0e37a8-beee-4297-8ec2-95571ba92e9f" alt=""><figcaption></figcaption></figure>

#### **Advanced Features**

CAASie will automatically calculate the maximum bid for each play based on the entered budget and the campaign schedule. However, some businesses may want to manually enter these fields. Clicking on the bar will open the option to override the automatic calculations that CAASie makes.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FlX7kgsygryCgEM4TB3KC%2FSpends_manual.png?alt=media&amp;token=8efe1092-1045-45fe-9f17-6d58462bfb2f" alt=""><figcaption></figcaption></figure>

#### **Advanced: Spend Pacing**

Spend pacing refers to the rate at which your campaign will use your available credit. This feature will allow you to override CAASie's automatic calculation to control how much of your budget can be spent hourly or daily. Overriding is not recommended unless necessary.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FVZs5AGZzZGCENXBoHtHy%2FSpends2_pacing.png?alt=media&amp;token=878d72b6-d7de-40a2-bfd2-ae839169996d" alt=""><figcaption></figcaption></figure>

#### **Advanced: Bid Cap**

Your bid cap is the maximum cost your campaign will spend on a single ad play on any board in your campaign. This is normally automatically calculated by CAASie to give you balanced results with your entered budget. Overriding is not recommended unless necessary.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F5UXx6UFdqnhL5XKqwFTi%2FSpends2_bidcap.png?alt=media&amp;token=db7a5e43-4df5-42b8-9ba3-2c9a548404fd" alt=""><figcaption></figcaption></figure>


# Scheduling

Like other details of your campaign, everything is flexible and editable. Once your campaign is set up, you still have the opportunity to alter your plans on the go.

#### **Dates**

At any time, you can change your campaign start and end date. These are pretty self-explanatory. The start date is when your campaign begins and the end date is the last date your campaign can play.&#x20;

Note that changing the schedule will affect the algorithm that calculates your spend rate.&#x20;

Extending your campaign without extending your budget may result in fewer plays per day. Likewise, if your campaign end date is extended, but your campaign has spent its allocated budget, your campaign will not run until your budget is increased as well.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F7UyAwUnLJsNGxL557yHR%2Fscheduling_dates.png?alt=media&amp;token=ecc2eab2-9206-4866-8956-c36cb4a1550a" alt=""><figcaption></figcaption></figure>

#### **Schedule**

Knowing your campaign dates is only half of the plan. You also need to enter the hours you would like your ad to play.&#x20;

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FArdT26KzBVWn4k3AoKaL%2Fscheduling_hours.png?alt=media&amp;token=06fd4910-e97a-4878-adc7-5a4c1ec800b1" alt=""><figcaption></figcaption></figure>

#### **Schedule Helper**

In this section, you can see a breakdown of plays by hour, day and week to get a good understanding of your ad's screentime throughout your campaign period.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2Fw40piON1YXRAN36NtLFR%2Fscheduling_stats.png?alt=media&amp;token=53cd375a-704f-4bf2-bfdc-580c089f48bd" alt=""><figcaption></figcaption></figure>


# Artworks

This is where your campaign really comes to life in all its pretty colours.

You have the ability to change, modify and upload artwork anytime, even if your campaign is already live. This flexibility helps when a campaign's goals have been changed, eg. ticket sales, extra event dates, etc.&#x20;

#### **Artwork Uploader**

There are a number of ways you can add artwork into your campaign, including a bulk uploader for multiple artworks, the gallery for artwork you have previously uploaded to CAASie and the big + button under the required specifications. This button will open the upload wizard to assist with picking and choosing your artwork from your local files or your CAASie gallery.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FOrgncJiHVf5nvQAcxX4M%2Fartwork2_upload.png?alt=media&amp;token=98f82eff-f7f2-46a6-91ed-dae9c0ccc369" alt=""><figcaption></figcaption></figure>

#### **Spec Spreadsheet**

Each board will have its own specifications, but some will share similarities. In order to keep things easy and neat, you can download a list of required specs to make the most out of the least number of artworks.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F1QpsjaLmXFLDgAmFQGDr%2Fartworks1_resolutions.png?alt=media&amp;token=790cc306-0223-48d3-8bdf-81b6945d7801" alt=""><figcaption></figcaption></figure>

#### **Hide Buttons**

Need to know which resolutions you are missing? You can use this button to filter out which sizes have already been supplied.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FegXP6ly7P8JGYxKU5G6M%2Fartworks1_filter.png?alt=media&amp;token=a9223198-1b48-4ee9-9e09-9495cda7ac7f" alt=""><figcaption></figcaption></figure>

#### **Specification Separation**

Boards with the same spec requirements are grouped together in your campaign for easy artwork management.&#x20;

The information includes the duration of the ad, the formats allowed, the dimensions required and how many boards fit into the same specification.&#x20;

If you see an artwork in this section, that artwork is being sent to all boards in that spec group. If there is no artwork, it means that you have not yet supplied an artwork that matches the requirements.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FalrqJsOeVwySV9hZDg7M%2Fartwork2_boards.png?alt=media&amp;token=3fcaad5c-1186-4252-8060-9da697197353" alt=""><figcaption></figcaption></figure>

#### Your Uploads

This section only displays the artwork you have used in this campaign. Here you can see all the artworks you have uploaded to this campaign, even if they are not compatible.&#x20;

You can also remove artwork in this section to make organisation easier. Artwork removed from a campaign will still be available in your CAASie gallery.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FnblNzmYJ07hk1Vhv24jm%2Fartwork2_campaignartwork.png?alt=media&amp;token=a0536c6e-a040-4cd9-887b-169e6110f8ed" alt=""><figcaption></figcaption></figure>

#### **Warnings**

Most CAASie warnings will be in yellow to grab attention. You can expand the dropdown to find out where the artwork issues are in this campaign, for example, if your artwork has been rejected, or if you do not have enough artwork to cover all the required specs.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FB9dXJjDHjBPyL1PzpEot%2Fartworks1_warnings.png?alt=media&amp;token=d1a1f0af-6453-4458-9e10-c1d26e01d7b3" alt=""><figcaption></figcaption></figure>


# Boards

We've put the board selection in it's on tab for easy management. You will be able to find the boards that already exist in your campaign, including their availability status, as well as a rundown of your selection and the option to add and remove boards from your campaign. You can change your board selection anytime, even after your campaign has started.

**Selected Boards**

This list is all the boards you have chosen for your campaign. They will give you a photo of the placement, where available, along with relevant address details and the publisher. You will also see a warning if one or more of your boards have a minimum spend restriction under the relevant boards.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FO61zO9NtHENUr4EHj3e3%2Fboards_boards.png?alt=media&amp;token=86ef505b-f112-48da-871c-621433c3d0d8" alt=""><figcaption></figcaption></figure>

**Search Bar**

This search bar is to find specific boards within your selection.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F1Q3kot6cpomgfXQZD0Jz%2Fboards_search.png?alt=media&amp;token=07fade5f-0342-4747-bb19-d981203fd8f7" alt=""><figcaption></figcaption></figure>

**Add/Remove Boards**

You can add or remove boards at any time from the map using these buttons.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FjYh0n8ojWCYuCY1dQ0Fn%2Fboards_modify.png?alt=media&amp;token=74dbec30-37f1-4932-a882-8fd3c864332e" alt=""><figcaption></figcaption></figure>

**Selection Rundown**

You can find a brief rundown of your chosen boards here, including the number of boards, their position on the map, the average cost and how much you should expect to spend.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2Fe3lX9mP0j4TESnDF8wSZ%2Fboards_costlocation.png?alt=media&amp;token=fa180a99-05e7-422e-9a01-2cacea3d51ff" alt=""><figcaption></figcaption></figure>


# Misc.

This one is basic management for your campaign. If you need to change a name or simply want to remove it altogether, those options are available to you.

#### **Change Campaign Name**

You can change the name of your campaign any time. If you have multiple CAASie campaigns with the project name, we recommend also adding the locations to the name for easy distinction at a glance.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FrdzUzNmNaqzKqQrjzTjQ%2Fmisc_rename.png?alt=media&amp;token=87d2398b-5434-4be0-bb84-37cdae4a3d98" alt=""><figcaption></figcaption></figure>

#### **Delete Campaign**

Self-explanatory. If you want to delete your campaign, you can do that with this handy button.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FczyfcgOTT0lpGScEXgcm%2Fmisc_delete.png?alt=media&amp;token=63380333-20ed-4e6d-897b-0951254d0cce" alt=""><figcaption></figcaption></figure>


# Campaign Schedule

### What does a campaign schedule do on CAASie?

The schedule is more than just the times your ads will play. While that is the primary function, CAASie uses this input to calculate the active hours of your campaign — in short, the total hours your ads can play with your selected schedule. These are called 'active hours'.

The active hours metric helps CAASie correctly pace your budget, spending, projections, and play timeframes for your campaign.&#x20;

It's also important that your scheduled dates and times are compatible when you set up your campaign.&#x20;

**Example:** If your start date is on a Saturday 1st January and your end date is the Monday 3rd January, your ads won't run if your time blocks are only on Tuesdays in the timetable.

### How do I choose a schedule for my CAASie campaign?

In the campaign creation stage, you need to choose a start date (and end date if desired). Click on the date to bring up the calendar and find the dates you want. You can schedule a campaign up to six months in advance.

You also need to choose the hours you would like your ad to play. This flexibility can help you maximize your budget by following your target customer's daily schedule.

**Example:** Most gym patrons will visit before and after working hours. Targeting specific hours of the day can maximise your budget.

To choose the hours you want to play on each day, click/tap and drag to form a time block in the timetable.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2Foldt4JleJLjjBZjDmggX%2FSetting%20schedule%20(1).gif?alt=media&amp;token=1fac086f-e019-4849-98b7-b4ef5a36b9bd" alt=""><figcaption></figcaption></figure>

### What is the difference between Fixed and Ongoing campaigns on CAASie?

In the campaign creation stage, you have the option to add an end date to your campaign or leave it ongoing. By default, your campaign will have no end date.

* **Ongoing:** These campaigns do not have an end date. They will keep playing until your campaign's spending limit has been reached. Once reached, your campaign will stop playing.
* **Fixed:** These campaigns have a set end date. Once that end date has been reached, your campaign will stop playing. You can adjust the end date anytime to extend or shorten the campaign's duration.

Both campaign types can be paused and resumed at any time using the pause button in the campaign manager or the toggle on your campaign list.

You can't change a fixed campaign to be ongoing, nor can you swap an ongoing campaign to a fixed duration. If you want to keep all your settings, but change to a different duration type, you can clone your campaign and adjust the schedule type before publishing the new version. Make sure to pause the original if you don't want both to play at the same time.

### How do I change my CAASie campaign schedule?

You can change your scheduled dates and hours in the 'schedule' tab of your campaign manager.

Similar to the creation step, you can click/tap on the dates to open the calendar and create or adjust time blocks on the timetable. Don't forget to save any changes!

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FBSSdOVnpNNzbk7Amynmg%2Fadjust%20schedule.gif?alt=media&amp;token=95cd2a53-a55d-44f2-9018-b5b133a9d930" alt=""><figcaption></figcaption></figure>

### How can I extend a campaign that has finished on CAASie?

* **Fixed Campaigns:** You can change your end date to be in the future at any time. If you do, make sure that you have enough budget to cover the extra time. If your budget is small, your ads will have less opportunity to play. It's recommended to increase your budget when you extend your campaign.
* **Ongoing Campaigns:** These campaigns don't have an end date, so you only need to increase your campaign budget to start your campaign back up again. As long as you have credit in your account, your campaign will continue. Make sure your campaign is not paused.


# Budget & Spend Pacing

### What is my CAASie wallet?

This is where your pre-paid credit is stored in your account. This is not your budget.

### What is a Budget on CAASie?

Your campaign budget is the limit you set on how much your campaign will spend; either over it's total duration or on an hourly/daily basis.&#x20;

The budget you input will influence how often your ads will play on your selected boards. More budget per hour = More ad plays per hour.&#x20;

Once the campaign's budget has been reached, your campaign will cease playing until you increase your budget.

You can modify your campaign budget at any time in the 'spend control' tab of your campaign dashboard.

### What is a Spend Limit on CAASie?

A spend limit sets the maximum amount your campaign can spend overall. It works just like a total budget - the difference is that it’s designed for ongoing campaigns without a fixed end date. Once your campaign reaches this limit, it pauses until you raise it.

### What is the spend rate on CAASie?

The 'spend rate' refers to how fast or slowly your campaign will spend its budget.&#x20;

By default, this is automatically calculated by CAASie using the active hours of your schedule and your campaign budgets to work out how much your campaign can safely spend at any point in time to make the most out of your budget.

It helps pace your campaign so it doesn’t burn through funds too fast (or too slow).

#### For a fixed duration campaign (has end date)

When campaigns are set to automatic pacing, CAASie will follow an average hourly spend rate based on total budget and length of campaign. \
\
You can choose your own pacing settings instead, but CAASie will no longer adjust spending to match the campaign end date. This means the campaign may spend its budget too quickly and end early, or finish with budget remaining.

#### For ongoing campaigns (no end date)

You will set your own hourly (60 min) **or** daily (24 hour) budget. CAASie will automatically manage spend pacing within those time periods, but does not work towards a total campaign budget or end date.

### What is a bid cap on CAASie?

A bid cap is the maximum amount you’re willing to pay per play or impression in the auction. It tells CAASie, “I want visibility, but don’t spend more than this per spot.”

Setting a bid cap that’s too low can exclude your ads from many screens or prevent delivery altogether. It’s best to use bid caps only if you have performance data to guide your decision. Otherwise, let CAASie optimise bids automatically for the best results.


# How Budgets Work

### What is the minimum budget for a campaign?

Ultimately, there isn't one, but that doesn't mean you can run a campaign with pennies. When you select your boards, CAASie will calculate a rough hourly budget that will cover your selected boards as a starting guide.

You can set your budget to be higher or lower than this recommendation, which can influence how your campaign performs.

* **Higher:** Your ad has the potential to play more frequently
* **Lower:** Plays may be limited by your available budget.

### Why wasn’t my budget completed?

If your campaign didn’t spend the full budget, it means CAASie couldn’t find enough eligible opportunities to show your ad before the campaign ended.&#x20;

**Here’s why that can happen:**

* **Limited screen availability matching your targeting (time, place, audience):** If your campaign is set to run only at specific times or locations, there may not have been enough available screens that met all those conditions. **Example:** if you targeted a small geographic area or limited hours, fewer plays may have been available to bid on.
* **Bid cap too low — other advertisers outbid you:** If your bid cap (the maximum you’re willing to pay per play) is too low, other advertisers may consistently win those auctions, leaving your campaign with fewer successful plays. The floor price of the screens can also be too high for your cap.
* **Campaign paused, expired, or waiting for ad approval:** Your campaign can only spend when it’s actively running. If it was paused or if the ad creatives were pending approval for a period, that downtime would reduce how much budget could be spent.
* **Low play volume in your chosen areas/times:** Some screens or time slots simply don’t serve as many plays. For example, late nights, small towns, or locations with lower foot traffic. In addition, some boards may have limited availability due to other advertisers already occupying those slots or media owners setting strict delivery limits. If screen activity or available inventory was low in your selected targeting zones, your campaign would have fewer opportunities to bid and spend its budget.

### What happens if my campaign doesn't use its whole budget?

Think of your budget as a permission, more than a commitment. If your campaign ends before the full budget is used, any remaining credit stays in your account to be used in other campaigns. It's one of the many benefits of a cost-per-play model.

Alternatively, you can move your campaign's end date in the 'schedule' tab of your campaign manager to extend your campaign for a longer period of time.


# How Spend Rate Works

### Where can I find my spend rate on CAASie?

Your spend rate can be found in the 'spend control' tab of your campaign dashboard. On the right side panel, you can find your campaign's spending statistics.

You can swap between the live spend rate and the average spend rate to track how your campaign is performing.

By default, this is automatically calculated by CAASie based on your budget/limit and the active hours of your campaign schedule.&#x20;

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F7hbPVPuSEEbpsKTCeR63%2Fspendpacing.png?alt=media&amp;token=f2f55a67-d146-4f8c-be2a-c5037ad5f229" alt=""><figcaption></figcaption></figure>

### How can I increase my spend rate?

For an ongoing campaign (no end date), simply increase your hourly or daily budget. \
\
For a fixed duration campaign (has an end date), you can override CAASie's calculations in both the campaign creation stage and the 'spend control' tab of your campaign dashboard.

The option will be a dropdown that allows you to choose between auto, daily pacing, and hourly pacing.

You might spread your spend evenly over time, or ramp it up quickly.

* **Hourly spend rate**: how much you’re allowing CAASie to spend per hour
* **Daily spend rate**: how much you're allowing CAASie to spend per day

If you are unsure, leave the option on automatic.

### Why is my spend rate not being reached?

If your campaign is spending slower than expected, it means CAASie’s system isn’t finding enough suitable impressions to match your desired pacing.&#x20;

**Common reasons include:**

* **There aren’t enough eligible plays within your filters:** Tight filters, such as limited screen types, formats, or operating hours, can reduce the pool of available plays. With fewer eligible opportunities, the system can’t deliver your target spend rate even if the budget is available.
* **Bid cap is restricting how many auctions you win:** If your bid cap is below the market average, CAASie may lose out on many bids, meaning your campaign wins fewer plays and therefore spends more slowly.
* **Limited board availability or temporary unavailability:** At times, certain screens or formats may have limited availability, either because they’re already booked by other advertisers, have high demand in competitive areas, or are temporarily offline for maintenance or content updates. If your campaign relies heavily on those boards or formats, you may see slower or reduced spend until more inventory becomes available.
* **The system is pacing spend evenly to last the full duration:** If your campaign is set to run over several days or weeks, CAASie automatically moderates the spend rate to ensure even delivery. That means the system may intentionally slow spending so that the campaign doesn’t exhaust its budget too quickly.

### Why did the spend rate go over my hourly/daily amount?

Because bidding is in real time, a small overshoot can happen when multiple plays are confirmed at nearly the same time. If auto-pacing is switched on, the system catches up and adjusts the next period’s pacing accordingly.

This effect is more noticeable when your hourly spend rate is small relative to the cost-per-play.&#x20;

**Example:** If each ad play costs $5 but your hourly spend limit is only $10, just a few plays confirmed close together could push you over that limit. The smaller the budget compared to the price per play, the less flexibility the system has to smooth out spend variations, making small overages appear more pronounced.&#x20;

\ <br>


# How Bid Caps Work

### Where can I find my campaign bid cap on CAASie?

You can find your bid cap in the 'spend control' tab of your campaign dashboard - underneath your budget settings.&#x20;

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FLV2drYEd7MXGHn7g4bZP%2FScreenshot%202026-06-03%20at%203.17.16%E2%80%AFpm.png?alt=media&amp;token=a4a15038-6d8c-4b58-b273-af1fcf37da96" alt=""><figcaption></figcaption></figure>

### How can I change my bid cap on CAASie?

You can change your bid cap in the campaign creation stage or in the 'spend control' tab of your campaign manager.

The option appears as a dropdown, where you can then choose between 'auto' and 'max cpp.'

When manually entering a bid cap, there is an option to automatically suggest one for you, which will take the average cost-per-play of your selected boards into account.

If you are unsure, it's recommended to leave it on auto. CAASie is great at math.


# Understanding the Diagnostics Bar

### What is the diagnostics bar on CAASie?

The diagnostics bar was introduced as a visual way to track your campaign's health.

Several factors may stall or hinder a campaign. The diagnostics bar was designed to highlight potential issues that might need to be remedied or processes that you may still be waiting on.

Like most of CAASie's warnings, the diagnostics bar uses the traffic light colours for visual reference.

* **Green** - Everything is good at this step.
* **Yellow** - Something is pending or slowing your campaign down.
* **Red** - Your campaign process has stalled and requires attention.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FLTzrthiwvzQjbJGV6L92%2Fimage.png?alt=media&amp;token=2f8918e1-1177-4f9a-abc3-75494c294367" alt=""><figcaption></figcaption></figure>

### **What errors are stopping my campaign from being active?**

**Artworks Uploaded:** If your campaign has stalled at this point, it mean your haven't supplied a creative to run on your selected boards. Upload artwork in the 'artworks' tab to move to the next step.

**Artworks approved:** If your artwork is still in the approval process, your campaign won't start until you have artwork that is ready to play. You don't need to remedy this; it's just a matter of waiting for the process to finish.

**Plays:** Green means nothing is wrong, your campaign is active! Orange will highlight issues that will slow your campaign down, but not stall it. Red will stall your campaign completely.&#x20;

**Possible issues may include:**

* **Rejected artwork:** If some of your artwork has been rejected, it can't play. You may need to provide additional or modified artwork based on feedback from the artwork rejection. This error may impact specific boards rather than the whole campaign. Make sure you check the error descriptions.
* **Board availability:** If some boards in your campaign have limited or no availability, you may not get ad plays on these boards. If the number of affected boards is high, it will appear as a percentage in the diagnostics bar. The remedy for this is to choose alternative boards to increase opportunities for your ads to play. You are welcome to keep your original board selections in case the availability changes over time.

### Why is the diagnostics bar incomplete, but my ads are playing?

Sometimes the diagnostics bar is a bit slow to catch up with the actual status of your campaign. To bring it up to speed, you can use the 'refresh' button.

It isn't possible for your ads to play unless your artwork has been approved, your scheduled times have begun, and a board has been available. If your campaign is showing ad plays, your diagnostics bar needs to be refreshed. (Congratulations! Your campaign is live!)


# Understanding Reports/Data

**Overview**: Check your campaign’s overall performance, including the number of plays, estimated reach, and total spend on the “Overview” tab.**‍**

**Detailed Performance**: Dive deeper by selecting the “Performance” tab, where you can view a graph showing how many times the campaign played within a specific date range.

**Board-Specific Data**: Access insights for individual boards (digital screens) to see which are playing or not. By clicking on a specific board, you can get a breakdown of plays by the hour and more granular play details, like the cost per play.

**Hourly Cost Breakdown**: View the average and maximum cost per play, displayed by hour. You can explore this data to monitor spending across different hours.**‍**

**Data Export**: Download the campaign performance data as a CSV file for offline analysis by clicking the download button.

### Reporting in CAASie

The primary way to view data in CAASie is in the dashboard of your respective campaigns. Here, you’ll get a live graph of all the plays, costs, and associated boards. This is the preferred way for data visualisation.

‍

<figure><img src="https://cdn.prod.website-files.com/5fc58ad9a01a5e45081fe283/63575f1a82d3f206af036877_Performance%20Graphs.gif" alt=""><figcaption></figcaption></figure>

‍

Alternatively, you can export various pieces of data from the platform for use within your data visualisation tool of choice.

‍

‍

### Live Data (Campaign Dashboard)

In each campaign dashboard, you’ll find a performance tab. The performance tab hosts various pieces of information for you to observe how well your campaign is…well, performing. The key metric on CAASie is the number of ads you’ve served, which in turn is a measure of the number of people your ads (likely) reached.&#x20;

You can navigate through the following graph types. We’re not going to include all the screenshots here, but you’ll get the idea.

‍

#### Date Window

First of all, before you check out the graphs, it is important to set the date window within which the campaign data is being collected. In other words, the graphs only show the plays that have occurred between the start and end dates that you’ve set here.

You can easily change the start and end date by clicking on the respective “start” and “end” times and adjusting them. You’ll see the graph refresh to accommodate the new dates.

‍

<figure><img src="https://cdn.prod.website-files.com/5fc58ad9a01a5e45081fe283/63575f4028611f5b140a3aef_Performance%20Graphs%20-%20Change%20dates.gif" alt=""><figcaption></figcaption></figure>

‍

So, if you jump on your dashboard and see no plays on the graph, chances are your date window just doesn’t include any plays. Try setting the start date a few days earlier, and the end date a few days later.

‍

#### Play History

The play history graph is what it sounds like - a history of all the plays that have occurred in your campaign.&#x20;

The green bars in this graph represent the number of plays, while the line (and dots) represent the number of people reached by your campaign within the date window.

‍

<figure><img src="https://cdn.prod.website-files.com/5fc58ad9a01a5e45081fe283/63575f5cfc0f5dfb01c43485_Performance%20Graphs%20-%20By%20Hour.gif" alt=""><figcaption></figcaption></figure>

‍

By default, the graph shows a breakdown by day. You can click into individual bars to see the breakdown by the hour of that specific day. This is handy for checking to make sure your campaign is running within schedule.

‍

#### Spend history

Similar to the play history graph, the spend graph shows you the overall campaign spend by day (default) and clicking into it shows you the campaign spend by hour of day if necessary.

‍

#### Cost Per Play

Depending on whether you’ve clicked into the graph or not, the cost-per-play graph shows you the average cost-per-play by the day or by the hour. The green bar shows you the average, while the line/mark graph shows you the maximum cost-per-play within your selected timeframe.&#x20;

Hovering over each bar will also show you the minimum cost-per-play for that timeframe.

Use this to decide if you want to cap your max cost per play in your spend control.

‍

#### Plays by Venue Type

The venue type graph attempts to categorise your campaign’s plays by the venue type of the board the play occurred on. Bear in mind that the venue type is supplied by the media owner and is entirely subjective. For example, some fuel stations are categorised as “Gas Stations”, while others are categorised as “Convenience Stores”.

‍

<figure><img src="https://cdn.prod.website-files.com/5fc58ad9a01a5e45081fe283/63575f89b79faae4e2ad820e_Venue%20Type%20Graph.png" alt=""><figcaption></figcaption></figure>

‍

The impression breakdown by venue type will give you an idea of which venue types are consuming the lion’s share of your campaign plays. It doesn’t give you an idea of how much spend is being allocated to those venue types, however. So you may notice that venues that cost less (per play) or request ads more frequently will have recorded more plays, and thus have a longer bar.

‍

#### Plays By Board

As the name suggests, you can view the plays categorised by the board that they occurred on. This is particularly useful if you’re trying to see which boards are consuming the majority of your campaign’s budget. Unlike the venue type graph, this does show you both the number of plays (and audience reached), as well as the average cost-per-play that you’ve incurred for the board in question.

‍

<figure><img src="https://cdn.prod.website-files.com/5fc58ad9a01a5e45081fe283/63575f9d78e38cb8ba5b20f9_Performance%20Graphs%20-%20By%20Board.gif" alt=""><figcaption></figcaption></figure>

‍

‍

### Data Exports

Data from your campaigns can be exported in either graphable or raw data formats.

#### Graph Data

Each of the graphs mentioned above has the ability to be exported. Above them is an aptly-named button that says “Download Graph”. Clicking on it will compile the graph into a CSV file for you to graph on your own however you like. Yay.

‍

<figure><img src="https://cdn.prod.website-files.com/5fc58ad9a01a5e45081fe283/63575fc2fc0f5d1432c462c2_Export%20Performance%20Graphs.gif" alt=""><figcaption></figcaption></figure>

‍

‍

#### Raw Data Dump

If you’re not interested in a specific graph, then CAASie also has the ability to dump a campaign’s raw data into a CSV file. Be warned though. This is raw data in the absolute sense of the word. You’re downloading every single play your campaign has ever generated.

‍

<figure><img src="https://cdn.prod.website-files.com/5fc58ad9a01a5e45081fe283/63575fdbf4258d2703b236ad_Data%20Dump.gif" alt=""><figcaption></figcaption></figure>

‍

To get the raw data dump, just head on over to the performance section of the campaign (which, if you’ve been following the above examples, you already are in). And to the right-hand side of your graphs, click the large download button. This will generate the full data dump over the next few seconds and should automatically download itself to your computer.

Note the time zone for the time stamps, as it may not be in your local time by default.


# Why did my campaign stop?

If your campaign has stopped delivering ads, there are several common reasons why this may have occurred.

### Budget or Spend Limit Reached

Campaigns will stop once they reach their configured budget or spend limit.

**Where to check:** Campaign Manager → Spend control tab.

**Solution:** Increase the campaign budget or spend limit to allow delivery to continue.

### Campaign Schedule Has Ended

If your campaign has an end date, it will automatically stop once that date is reached.

**Where to check:** Campaign Manager → Scheduling tab.

**Solution:** Extend the campaign end date or start a new campaign (recommended if more than 7 days have elapsed since the end date).

### Artwork Was Not Approved

Campaigns cannot run until their ads have been approved by both CAASie and any relevant media owners. If the artwork is rejected, the campaign may stop or never begin delivering.

**Where to check:** Campaign Manager → Artworks tab. Any approval status (and rejection feedback as relevant) will be displayed against the affected artwork.

**Solution:** Review the rejection feedback, update your artwork, and resubmit it for approval.

[More about the artwork approvals process](/artwork/artwork-approval-process#how-do-artwork-approvals-work-on-caasie)

### No Available Inventory

Your selected boards may not currently have advertising opportunities available, or your targeting settings may be too restrictive.

**Where to check:** Campaign Manager → Boards tab. Board availability indicators can help identify whether your selected screens are actively accepting ads or not.

**Solution:** Add additional boards, broaden your targeting, or include alternative screens to increase available inventory.

[More about board availability](/boards/board-availability)

### Campaign Is Paused

Paused campaigns will not participate in ad auctions and therefore will not spend budget.

**Where to check:** Campaign status shown at the top of the campaign manager.

**Solution:** Resume the campaign from the campaign manager.

### Insufficient Account Credit

CAASie campaigns require available account credit to purchase ad plays. If your account balance reaches zero, all campaigns will stop automatically.

**Where to check:** Your current credit balance is displayed at the top of the campaign manager (next to your org. name) and at the bottom of the overview tab.&#x20;

**Solution:** Top up your account. Eligible campaigns will automatically resume once credit is available.

[Credit vs Budget](/billing/credit-vs-budget#credit)

### Your Bid Cap or Spend Pacing Is Too Restrictive&#x20;

If your bid cap is set too low or your spend pacing is configured too conservatively, the campaign may not be competitive enough to win available ad plays. In some cases, your maximum bid may be below the minimum price required for ad play opportunities.

**Where to check:** Campaign Manager → Spend control → Bid Cap / Hourly or Daily Spend&#x20;

**Solution:** Increase your bid cap, or switch to automatic bidding. Increase your pacing settings, or switch to automatic pacing.&#x20;

[What is a bid cap/max cost-per-play?](/campaign-settings/budget-and-spend-pacing#what-is-a-bid-cap-on-caasie)

[What is spend pacing?](/campaign-settings/budget-and-spend-pacing#what-is-the-spend-rate-on-caasie)

If none of the above solve your problem, please reach out to <support@caasie.co>.


# Why can't I upload my artwork?

If you're having trouble uploading artwork to CAASie, there are a few common reasons that may be preventing the upload from completing successfully.

Most often, it's because the artwork doesn;t matc one or more of the specifications for the boards selected in your campaign. &#x20;

**Where to check:** The specs/requirements listed on the artwork upload panel and/or the upload error message shown during the upload process

### The File Format Is Not Supported

CAASie and media owners only support certain image or video file formats.

**Solution:** Export your artwork in a supported format and try uploading again.

### The File Size Is Too Large

Files that exceed the maximum upload size cannot be processed. CAASie's maximum file size is 7MB, although some media owners may have lower limits for their screens.

**Solution:** Reduce the file size by compressing the video/image, lowering the bitrate, or exporting at a more suitable quality setting.

### The Artwork Dimensions/Resolutions Don't Match

Your artwork may not match the resolution requirements needed for your selected boards.

**Solution:** Resize your artwork to match the required resolutions.

### The Video Duration Is Not Supported

Your video's length doesn't match one of the supported durations for the selected boards.&#x20;

If a board shows a single supported duration (for example, 10 seconds), your video must be exactly that length. If a duration range is shown (for example, 6–15 seconds), your video can be any length within that range.

**Solution:** Edit your video to a supported duration and upload it again. The upload screen will display the durations that are accepted for your selected boards.

### The File Is Corrupted

Sometimes a file can look fine but contain export or encoding issues that prevent it from being processed correctly.

The upload may fail even though the file appears to meet the format, size, and duration requirements.

**Solution:** Re-export the artwork from the original design or video editing software and upload the new file.

### An Ad Blocker or Privacy Extension Is Interfering

Some browser extensions, ad blockers, privacy tools, or security software can interfere with file uploads and prevent artwork from being uploaded successfully.

Uploads may fail unexpectedly, appear stuck, or not start at all, even though the file appears to meet the upload requirements.

**Solution:** Temporarily disable any ad blockers or privacy extensions and try uploading again. If the upload succeeds, consider adding CAASie to your extension's allowlist.

### Need More Help?

If you're unsure why your artwork won't upload, start by reviewing any error messages shown during the upload process. These will often identify the exact issue. If you're still having trouble, contact the CAASie support team and include the file type, file size, and any error messages you received.


# What is a board?

'Boards' on CAASie refers to the digital screens available for advertising on via the CAASie platform. These spaces are typically designed specifically for advertising, maintained and managed by a publisher.

**These boards are categorised into "venue types" which include the following examples & more!**

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><strong>Billboards</strong></td><td>usually on the side of the road or mounted on building exteriors.</td><td><a href="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FGHv1tSXzom15fkVsC4Ho%2FBillboard_Mockup.png?alt=media&amp;token=5cb42cf4-acb0-4364-8e8a-f0d0c4d41647">Billboard_Mockup.png</a></td></tr><tr><td><strong>Urban Panels</strong></td><td>usually free-standing street furniture in high pedestrian traffic areas.</td><td><a href="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FbzwbwllnGdBjLECpW6fY%2FStreet%2BBillboard%2BPSD%2BMockUp.png?alt=media&amp;token=54eb4023-6400-4947-8e90-59074f0584d4">Street+Billboard+PSD+MockUp.png</a></td></tr><tr><td><strong>Bus Shelters</strong></td><td>usually form a stand-alone wall. These may be double or single-sided.</td><td><a href="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F1DElZktGUvF7tDySFnn7%2FBus_shelter_mockup.png?alt=media&amp;token=92d65d34-a310-4b2e-ab89-1657c3a2e5c0">Bus_shelter_mockup.png</a></td></tr><tr><td><strong>Train Stations/Subway</strong></td><td>usually free-standing on platforms, mounted to walls or above stairs and escalators.</td><td><a href="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2Fyxzhpc6GY40OU6pCgVVr%2Ftrain_station_mockup.png?alt=media&amp;token=ac96e456-90f1-41cc-ae79-d26c72f06040">train_station_mockup.png</a></td></tr><tr><td><strong>Malls/Grocery Stores</strong></td><td>usually free-standing, in shop windows or mounted to walls or ceilings.</td><td><a href="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FkbkFBf6UXXYLAjLwXyCS%2FSQ_Mall_Billboard.png?alt=media&amp;token=0805b257-27aa-441a-91d6-b90aa647bbe7">SQ_Mall_Billboard.png</a></td></tr><tr><td><strong>Convenience Stores</strong></td><td>usually small screens mounted on walls or at the counter or within a small store.</td><td><a href="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FbGs3IS6KgwODe6jtNkkD%2FCountertop.png?alt=media&amp;token=0861320d-cff2-4353-b69a-e9a2fcc9c5c4">Countertop.png</a></td></tr><tr><td><strong>Gyms</strong></td><td>usually wall or ceiling-mounted.</td><td><a href="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FeVvaeQ7XfiCTnTNpYO1y%2FGym.png?alt=media&amp;token=f98911be-452c-49fc-8cee-3bee5f7815fe">Gym.png</a></td></tr><tr><td><strong>Doctor's Office/Pharmacy</strong></td><td>usually wall-mounted like a TV screen, or wall mounted inside the pharmacy premises.</td><td><a href="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FP1aRFhkFdsJOhY2G0ium%2FSquare_waitingroom_201128.png?alt=media&amp;token=aff97d8b-059c-499c-bcb9-8e7d18f401ce">Square_waitingroom_201128.png</a></td></tr><tr><td><strong>Gas Stations</strong></td><td>usually a small screen near the pump or wall-mounted on/within the main building.</td><td><a href="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F3pNqyf4ZJG9yvB0geZcy%2FFuel_mockup.png?alt=media&amp;token=a6e29e9d-bcce-4e01-86f2-16ed8aca8d3c">Fuel_mockup.png</a></td></tr><tr><td><strong>Office Buildings</strong></td><td>usually elevator screen or wall-mounted.</td><td><a href="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FFHOFgccqTB5woKPPzTfO%2FLobby.png?alt=media&amp;token=56011f51-7c8f-47c3-9968-9c9e9c5d77f5">Lobby.png</a></td></tr><tr><td><strong>Airports</strong></td><td>usually free-standing or wall-mounted in arrivals, departures and baggage claim halls.</td><td><a href="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2Fd565oe8uHaQdzjKdVdXn%2FAirports_Mockup.png?alt=media&amp;token=2d6c73cd-4f99-475d-86e3-a837d381e5ab">Airports_Mockup.png</a></td></tr><tr><td><strong>Bars, Cafes &#x26; QSRs</strong></td><td>usually small screens mounted on walls or at the counter.</td><td><a href="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FoQM7UT1Z2WZXjlMoDvAq%2FCafe_Screen_Mockup.png?alt=media&amp;token=72133936-7db6-40e4-9f41-e30da2faedee">Cafe_Screen_Mockup.png</a></td></tr></tbody></table>

If you are after a specific venue type, you can utilise the filter in the board selection map to show only the venue types that are relevant to your campaign plan.

Most boards will have an image provided either by the publisher or a stock image from CAASie to give you an idea of what the board may look like.&#x20;

For a more accurate view of outdoor boards, the 'street view' option in the board detail panel will take you to the board's coordinates on Google Maps. Provided the area is correctly mapped, you should be able to see the real board at or near the dropped coordinates.

Some interior boards can also be viewed this way if they are accessible via Google Maps street view.


# Board Information

### What is the board information panel?

This is a panel that displays available information about a specific screen, including:&#x20;

* the venue,&#x20;
* location,&#x20;
* publisher/Media owner,&#x20;
* availability,&#x20;
* average cost,&#x20;
* artwork specifications,&#x20;
* and any metric data the publisher is willing to share.

You can access this panel from the CAASie map by clicking on a board card, or in the boards tab of your campaign manager by clicking the board card followed by 'see info'.

The panel will open as a scrolling overlay.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FhZjmO1u2xILjNI9bN382%2FMapBoardInfo.png?alt=media&amp;token=9c7ff271-c287-4e56-bb65-54596106aea1" alt=""><figcaption></figcaption></figure>

<div><figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FP9uPcelAPAycsXjnuw4B%2FBoardinfovenue.png?alt=media&amp;token=5fbf249e-0c65-4d93-82d3-8c8e6198f4bb" alt=""><figcaption><p>Board Venue Type</p></figcaption></figure> <figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2Fm5TBFPVqZtbFZ9AVmG3s%2FBoardinfoMO.png?alt=media&amp;token=5ef8a866-35bf-4378-a7f3-28be61b8581f" alt=""><figcaption><p>Publisher/Media Owner</p></figcaption></figure></div>

### What is the board specification spreadsheet?

Rather than opening the information panel for each individual board, it's also possible to download the specifications for all boards in your selection as a spreadsheet for easy reference.

You can download the spreadsheet from both the cart in the CAASie map and from the board tab in your campaign manager.

### Why are there multiple copies of the same board?

Because CAASie does not own any physical inventory, the artwork for your chosen boards needs to be delivered to the publisher through a channel called a 'Supply-Side Platform' or 'SSP'.

If multiple SSPs can deliver ads to a board listed on CAASie, the board may appear once for every unique SSP (typically 2-3 times) in the same location. You only need to add one of these to your campaign to deliver your ads to the board.&#x20;

### What is a board or creative template?

On rare occasions, a board may require a template to run correctly. These boards may be a single placement that covers multiple screens and requires a template for your artwork to be correctly displayed.

These boards are rare and usually listed as 'spectacular' as the venue type.

If you need a template for a specific placement, you can l request one via email.


# Adding Boards

There are two ways you can add boards to your campaign:

* Hand-selecting each board from the map
* Bulk-selecting to include all nearby boards in a specific location.

You can choose which method you want to work with in the campaign wizard, where it will present the two options in the 'board selection' step of creating a campaign.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2Fz9nQaO7RCrkJJnBlvHy2%2FBoardSelectMethod.png?alt=media&amp;token=96d18af9-064f-4705-985c-ad7b8718b493" alt=""><figcaption></figcaption></figure>

### How does hand-selecting boards work?

This way of selecting boards can be a bit slower, but more precise if you have specific needs or want to trial a new strategy.

**Once in the map, you can choose boards using two methods:**

1. You can add boards directly from the left-hand sidebar using the "+" button. Alternatively, click a board card or its map pin to open the board information panel, where you'll also find "+" and "add to selection" buttons.
2. Using the polygon tool to draw a shape to select multiple boards at once within the drawn fence.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FXtkDncPCZxWKiJPLIyoO%2FAddBoardsPlusButton.png?alt=media&amp;token=9ca183bc-641b-422b-826f-a14d8eda4698" alt=""><figcaption></figcaption></figure>

**‍**

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FBBbmcYB1Nzf0yYgFnvU9%2FAddBoardsPolygon.gif?alt=media&amp;token=06494347-a8c6-464c-8874-4d1786ab1ef0" alt=""><figcaption></figcaption></figure>

### How does bulk-selecting boards work?

Bulk Selection is the fastest way to find and select boards around multiple locations at once. Whether you're targeting store locations, suburbs, event venues, or other points of interest, you can use a combination of locations, radius targeting, and board filters to build a relevant board selection.

1. Add your target locations by either a) searching for locations individually and adding them to your list, or b) uploading a pre-prepared address list for larger campaigns
2. Set the radius within which boards can be selected (in meters).&#x20;
3. Apply board filters for the most relevant inventory, supported formats, etc.&#x20;
4. Optionally, refine your selections to add or exclude boards

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FcOFeSeupA1sU2V6GrD6l%2FAddboardsbulk.gif?alt=media&amp;token=9e6ba726-2a15-4d39-9515-49e22e51b259" alt=""><figcaption></figcaption></figure>

### How do you add more/new boards to a live campaign?

Boards can be added to an existing campaign at any time, regardless of whether the campaign was originally created using Hand Select or Bulk Select methods.

You can do this in the "boards" tab of the campaign, using the Add Boards buttons. From there, you can search for and select additional boards, allowing you to expand or refine your campaign without needing to start again.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FjYh0n8ojWCYuCY1dQ0Fn%2Fboards_modify.png?alt=media&amp;token=74dbec30-37f1-4932-a882-8fd3c864332e" alt=""><figcaption></figcaption></figure>


# Your Cart

When creating a campaign via the hand-select method, the cart is where you can review all boards currently selected for your campaign before proceeding. From here, you can search, sort, and remove boards to refine your selection, as well as view a mini-map of the chosen locations.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FwUL8NP6pU7yuZjNmIR5H%2FBoardCart.png?alt=media&amp;token=c5a90a10-de87-4d2c-a21a-127d9eb44bbf" alt=""><figcaption></figcaption></figure>

### What is the recommended hourly/ideal spend?&#x20;

The Cart also provides key planning information, including the recommended hourly spend, which is automatically calculated based on your selected boards and their expected availability. You do not have to commit to this spend rate, but it helps you understand the budget required to maximise delivery across your chosen boards.&#x20;

### How do you remove boards from the cart?

To remove boards from your cart, select the board or boards you want to remove and click the Delete button. Hold Shift while selecting to choose multiple boards at once.


# Board Availability

Unlike traditional billboard bookings where advertising space is reserved in advance, CAASie purchases individual ad plays in real time based on what inventory is available at that moment.

Because of this, board availability can change throughout the day depending on demand, competing advertisers, publisher rules, and auction activity.

### What does availability mean?

Availability is a live indicator that shows whether a board currently has advertising opportunities available for CAASie to purchase.

Since future availability can't be predicted, CAASie uses a "Last Heard From" indicator instead. This shows how recently the platform received an opportunity to bid on an available advertising slot for that screen.

For example:

"Last heard from 20 minutes ago"\
"Last heard from 5 days ago"

A recent Last Heard From time generally means the board is actively communicating with CAASie and has recently made advertising inventory available.

If a board hasn't been heard from for an extended period, it may indicate that availability is limited, infrequent, or currently unavailable.

While availability doesn't guarantee your ads will play on a particular screen, boards with higher availability typically provide more opportunities for your campaign to enter auctions and win ad plays.

#### Things to keep in mind

Availability is constantly changing, so it's normal for a board's status to fluctuate throughout your campaign.

A board's availability can be affected by:

* Demand from other advertisers
* Publisher inventory rules and allocations
* Temporary technical or maintenance interruptions
* Seasonal demand or special events
* Screens becoming fully booked

Because availability is always moving, campaigns generally perform best when they have access to a larger pool of inventory rather than relying on just a handful of screens.

### Can I still select low-availability boards?

Absolutely. Adding a board to your campaign doesn't cost anything by itself. Your budget is only used when your advertisement is actually played on a screen.

That means there's very little downside to including lower-availability boards if they're relevant to your targeting strategy. If inventory becomes available, your campaign can potentially secure ad plays.

That said, it's usually a good idea to include a healthy mix of higher-availability boards as well.

### Where can I find the board availability indicator?

The board availability indicator can be found in the board information panels, as well as on board cards displayed on the map and within the "boards" tab of the campaign manager.

Availability is shown using a simple traffic-light style indicator.

Hovering over the indicator will display the board's Last Heard From time, showing when the screen last reported an available advertising opportunity to the platform.<br>

* <mark style="color:$success;">**◉**</mark>**&#x20;Green** – High: Last heard from less than 1 hour ago
* <mark style="color:$warning;">**◉**</mark>**&#x20;Yellow** - Moderate: Last heard from more than 1 hour ago, but less than 6 hours ago
* <mark style="color:red;">**◉**</mark>**&#x20;Red** - Low: Last heard from more than 6 hours ago


# What are Artworks?

Once you upload your creative or ad to the CAASie platform, we refer to them as an artwork. You will be able to find them in your gallery and in the campaign that you loaded them into.

​Before your artwork can play, it first needs to be reviewed in a 2-step process to make sure the design quality, size, file type and content are acceptable for your chosen board venues.

You can find the advertising policy [here](broken://pages/uhAbCEQ9045yTV1PmTpg).

**​More Terminology**

* **Creative:** The visual and textual elements of a design used for advertising.
* **Artwork:** The image or video file you want displayed for advertising via CAASie.
* **Ad:** The link between your artwork and your campaign. Your artwork only becomes an ad when you use it in a campaign.

Although slightly different, all three can be used interchangeably/to refer to the same thing.

### What file types does CAASie use?

​The CAASie platform accepts both still and motion files. If an artwork matches the board specifications, it will automatically be applied to all boards that can accept it.

You can see [Artwork Size Requirements](/artwork/artwork-size-requirements) guide for how to check which specifications you need.

If your artwork does not match the requirements, it will not apply to the board or may be rejected in the review stage of your artwork approval process.

**CAASie will accept:**

* **Still images:** JPEG or PNG, under 7MB
* **Motion Video:** MP4, under 7MB

\
The majority of publishers are happy to accept these files, but some publishers have further restrictions due to software or hardware limitations. It is important to check for any extra requirements. These will also be listed in the board specs.

If you are unsure why your artwork is not being applied to a board when you upload it, check for restrictive requirements first. This is often the problem.

### What size artwork do I need?

Each board may have a different size artwork requirement determined by the physical dimensions of the display. There is no standardised artwork size.

To make sure you have all the required sizes, it's recommended to download the list of resolutions to pass along to your designer.

Artwork dimensions that do not match the boards in your campaign will upload to your gallery, but will not attach to a board in your campaign.&#x20;

Black or white banding and letterboxing are not permitted on CAASie. Make sure your artwork is designed to the correct dimensions.&#x20;

### What is the duration of an artwork?

Duration refers to the play time of video ads. They may be specific, or they may have a min-max timeframe. CAASie will list the duration of a board in the information panel and in the artworks tab of your campaign dashboard; however, the duration is only relevant for video file formats.

A static artwork will run for the maximum timeframe determined by the publisher.

The duration of an ad play varies by publisher, format, and venue. There are no formalised durations in the industry.&#x20;

Duration does not affect the cost-per-play; this will be the same cost as long as your video meets the required specifications.

**Note:** If your video is longer than 15 seconds, some publishers require motion elements such as animation or video narrative.&#x20;

### When should I include audio?

Audio is only relevant to video file formats. The majority of publishers who accept video files do not allow audio, while some others require it.&#x20;

In your artwork tab, boards that require audio will have a yellow marker. It is safe to assume that any others do not allow audio.&#x20;

Videos with audio will be rejected on boards that do not accept them. If you are unsure, or have a mix of boards in your campaign, you may supply both with and without audio to cover both bases. For narrative stories, make sure to include subtitles or captions in your video.

### **How do I get multiple artworks on a board in CAASie?**

You can apply multiple still images to the same boards. CAASie will randomise which artwork will play to keep your artwork on rotation. In order to get the most even coverage for all creatives, it is recommended that you load no more than 3 different designs per board.

Motion video will only allow one artwork per screen.&#x20;

### **How do I add an artwork to multiple campaigns in CAASie?**

Once your artwork has been uploaded, it is stored automatically in your CAASie gallery. This allows you to choose the same artwork for new campaigns without needing to reupload your artwork.

Artwork in your CAASie gallery will retain the approval information after the review process. This means that if you load an artwork from your gallery that has already been approved by the publisher previously, your artwork will skip the artwork approval process.

Artwork that has been previously rejected by a publisher may still be loaded into a campaign; however, it will only be submitted to new publishers for review.\ <br>

### **How do I change artwork in a CAASie campaign?**

At any time, you can load new artwork into your campaign. New artwork will still need to complete the artwork approval process before it can play in your campaign.

Any existing approved artwork will continue to play as normal. If you want to replace the existing artwork, you can remove it from your campaign at any time.&#x20;

**Keep in mind:** if new artwork has not been approved when you remove old artwork, you will have no ad plays until the approval process is complete.

Many people wait until the new artwork has been approved before removing the old one to maintain presence without interruption.


# Artwork Size Requirements

One of the most common questions we receive is:

"What size should my billboard artwork be?"

The answer depends entirely on the screens you've selected for your campaign. Unlike social media platforms, there isn't a single billboard size that works everywhere. Different media owners, billboard types, and indoor screens can all have different artwork requirements.

This article explains where to find your artwork specifications in CAASie and what those specifications mean if you don't have a design background.

### Why Are There Different Artwork Sizes?

Every screen has its own physical shape and resolution requirements.&#x20;

If your campaign contains a mix of venue types, portrait and landscape screens, etc, you'll usually need separate artwork files for each format.

For example:

* A portrait retail screen may require artwork sized at 1080 × 1920
* A landscape gym screen may require 1920 × 1080
* Large-format billboards may use completely different dimensions

Because of this, CAASie groups screens with matching requirements together to minimise the number of artwork versions you need to create.

You may see information such as:

1080 × 1920 with a board coverage of (55 of 240 screens)

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FO0eAUqMo1qLss397A87m%2FBoardCoverage.png?alt=media&amp;token=19dfd1d4-a1d0-4940-9227-8652b9a941c8" alt=""><figcaption></figcaption></figure>

This means:

* The campaign contains 240 screens in total
* 55 of those screens use the 1080 × 1920 artwork specification

In other words, a single artwork file can be used across all 10 of those screens.

This helps reduce the number of unique artwork versions required.

### How to Find Your Artwork Specifications

#### Step 1: Create Your Campaign

Start by creating your campaign as normal and select the screens you want to advertise on.

Once you've chosen your screens and progressed through the campaign setup process, you'll reach the Artwork step.

#### Step 2: Review the Artwork Requirements

On the Artwork page, CAASie will display all artwork specifications required for the screens you've selected.

For example:

24 screens selected\
9 artwork sizes required

This means your chosen screens use 9 different artwork formats.

#### Step 3: Download the Specifications if needed

If you'd like to provide the requirements to a designer, click "export resolutions"&#x20;

This will download a CSV file containing all required artwork specifications for the campaign.

This file can be shared directly with your designer so they know exactly what artwork sizes are needed.

[Read more about the Resolution Spreadsheet](/artwork/resolution-spreadsheet)

### Understanding the Artwork Requirements

If you're not a designer, some of the numbers can look confusing. Here's what they mean.

#### Resolution

A resolution looks something like:

1080 × 1920 or 1920 × 1080

This simply describes the size of the artwork in pixels. The first number is the width and the second is the height.&#x20;

More pixels generally mean a sharper image. Usually, a board viewed from farther away (e.g. highway billboard) will have fewer pixels than a board that's viewed up close (e.g. bus stop).&#x20;

#### Aspect Ratio

Aspect ratio describes the shape of the artwork rather than its size.&#x20;

For example:

* 1080 × 1920 is tall
* 1920 × 1080 is wide
* 1080 × 1080 Square

Two artworks can have different resolutions while still sharing the same shape. Generally, CAASie only refers to aspect ratios for the purpose of resizing artworks.

{% hint style="info" %}
**Example:** \
\
**1080 x 1920** and **2160 x 3840** have the same shape/aspect ratio, but are not the same resolution. <br>

The larger file (2160 x 3840) can be reduced to the size of the smaller one (1080 x 1920) without having to redesign the artwork.&#x20;
{% endhint %}

### Video Specifications

If you're uploading a video rather than a static image, you also need to account for video length.

Many digital billboards support video advertisements, but not all screens support the same video lengths.

Common durations include:

* 6 seconds
* 7 seconds
* 10 seconds
* 15 seconds

CAASie will display the required video for each artwork specification. If multiple screens share the same resolution but require different durations, separate video files may be required.

Note that if only one duration is listed, the video must be exactly that length.&#x20;

CAASie does not permit video near roadsides for traffic safety.&#x20;

### **File Size & File Type**

CAASie's global maximum upload size is **7MB per file**. Some media owners may have lower limits.

CAASie's supported file types are: &#x20;

**Image:** PNG & JPEG\
**Video:** MP4 &#x20;

Some media owners may have other limitations, and some screens do not allow video.

### Tips for Working With a Designer

If you're working with a designer, the easiest option is to:

* Create your campaign first
* Download the Export Resolutions CSV
* Send the file to your designer - make sure to include max file size limits

This ensures they have the exact specifications required for your campaign and helps avoid delays caused by incorrect artwork sizes.


# Artwork Approval Process

You can check your artwork's status approvals in the artwork tab of your campaign dashboard.

Hovering over the coloured dot will give you a rough breakdown of where your artwork is up to in the review process, including which publishers have approved or rejected your artwork.&#x20;

In some cases, CAASie may be slow to update. You can click this coloured dot on individual artworks to refresh the status updates.

* <mark style="color:$info;">**◉**</mark>**&#x20;Grey: Not submitted**&#x20;
  * Some media owners do receive the artwork until the campaign is live, and it may show this status until then.
* <mark style="color:$warning;">**◉**</mark>**&#x20;Yellow/Amber: Processing or Pending final approval**
  * Processing - Pending review by CAASie
  * Pre-approved by CAASie, but pending approval by the media owner/s
* <mark style="color:$success;">**◉**</mark>**&#x20;Green: Media owner/Publisher has approved**&#x20;
  * Approved by all media owners
  * Approved by some media owners
* <mark style="color:$danger;">**◉**</mark>**&#x20;Red: Artwork has been rejected**
  * Rejected by CAASie
  * Rejected by some media owners&#x20;
  * Rejected by all media owners<br>

{% hint style="info" %}
Artwork is only submitted to media owners whose boards are included in the campaign.
{% endhint %}

### How do artwork approvals work on CAASie?

#### **Stage One:**

CAASie will review your uploaded artwork first.

* [ ] Your artwork will be checked against [CAASie's advertising policy](https://support.caasie.co/legals/advertising-policy).&#x20;
* [ ] Your artwork will be checked for quality.&#x20;
* [ ] Your artwork will be checked for the target [language](/getting-started/language-and-local-law).
* [ ] Your artwork will be checked for [local laws and regulations](/getting-started/language-and-local-law).&#x20;
* [ ] Your artwork will be checked for publisher-specific restrictions.

Once your artwork has satisfied all the relevant criteria, CAASie staff will pre-approve your artwork.

If your artwork does not satisfy all relevant criteria, you will receive an email for Rejection, outlining why your artwork does not meet the criteria.

#### **Stage Two:**

Pre-Approved artwork is sent to the publisher to be reviewed by their own policies.

The publisher's policies take priority over CAASie's policies and can't be overturned.

Once approved by both parties, your artwork will retain its approval status in your gallery. You can reuse this artwork from your CAASie gallery in future campaigns without needing to go through the approval process again.

This is also true for rejected artwork.

You will **not** receive an automatic email for a publisher's rejection.&#x20;

<br>


# Uploading Artwork

There are a few different ways to upload your creatives to CAASie.

* Direct into the campaign wizard
* Direct into your campaign via the artworks tab
* Direct to your CAASie gallery

### Uploading Artwork - The Campaign Wizard

If you already have your creatives ready to go, you can upload them at the same time you create your campaign in the campaign wizard. You can upload them to individual boards, or you can select the bulk uploader, which will allow you to select multiple files at the same time.

All artwork that matches a board’s specs will automatically be applied to those boards.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2F9EWvPK48HK5Op9pkcMLO%2FUploadArtworkWizard.png?alt=media&amp;token=dcbe277e-f719-422d-8269-ac0942cc1fd5" alt=""><figcaption></figcaption></figure>

### Uploading Artwork - The Artwork Tab

In the artwork tab of your campaign manager, you will see large + buttons under each board specification, as well as the bulk uploader.

You can use the + button for adding artwork individually and the bulk uploader to load in all your artwork at the same time.

All artwork that matches a board’s specifications will automatically be applied to those boards.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FcaUqhlaWkQ82syv7i2op%2FUploadArtworkCampaign.gif?alt=media&amp;token=74a747b8-bc9a-4fd6-9671-ce0b2e1795e0" alt=""><figcaption></figcaption></figure>

### Uploading Artwork to the CAASie Gallery

It is possible to upload your creatives directly to the gallery, however, it is important that you also add them to your campaign. The gallery is a storage space for your artwork, it does not automatically connect to your campaigns.

You can choose the ‘from the gallery’ option in the campaign wizard or the artwork tab to load artwork from your gallery to your campaign.&#x20;

You can read more about the CAASie gallery [here](/artwork/artwork-gallery).

<br>


# Artwork Gallery

The gallery will automatically store all creatives uploaded to your campaigns for easy access.&#x20;

You can also upload your creative directly to your gallery, however it will not be reviewed unless it is in a campaign.

Once your artworks have been through the approval process, they will either be approved or rejected by CAASie or a publisher.&#x20;

Your artwork retains this status in the gallery:

* **Previously approved** artwork will bypass the review process for any publishers who have already approved it. New publishers will still need to review the artwork, but the process will be reduced to the final approval step.
* **Previously rejected** artwork will be clearly marked so you can avoid using them in future campaigns for publishers who have not accepted the artwork.

You can remove artwork from your gallery, but keep in mind that removing artwork that is in an existing campaign will also remove it from the campaign.

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FAL7GyYZyNmcPPV8w6YYd%2FApprovalsinGallery.png?alt=media&amp;token=f01bcf1e-6e04-41d9-bc68-ffc4ff60f815" alt=""><figcaption></figcaption></figure>

### How do I navigate my CAASie gallery?

* **Search Bar:** Look for keywords in the name of your artwork file. As standard practise, we recommend labelling all your files the same way as your campaign for the quickest search results and organisation.
* **Filters:** View artwork by dimensions, file type and approval status. These filters are stackable. Click to switch them on, and click again to switch them off.
* **Sorting Order:** Choose which order the artworks are displayed in.
* **Select/Deselect:** Click to select an artwork and bring up more information about the publisher who has accepted and rejected your artwork, as well as the option to delete it from your CAASie account. You can hold the shift key while clicking to select multiple artworks.
* **Artwork Approval List:** To see your approvals, after clicking on the artwork, click on ‘approvals’ for a full list of publishers who have reviewed it. Artwork is only sent to the publishers in your campaign. Any publishers that are not listed will still need to review your artwork when you add it to a new campaign.
* **Delete:** After selecting artwork, you have the option to delete a single artwork or several at a time if you have multiple selected. Deleting artwork is permanent.


# Resolution Spreadsheet

### What is the resolution spreadsheet?

The resolution spreadsheet is a downloadable table that contains all the resolution, duration and file type information from your campaign's selected boards in one document. It's recommended to download this to give to your designer so you can make sure that all your board dimensions are covered.

### How do you find the resolution spreadsheet?

You can download this list from the campaign wizard when it requests artwork, or from the 'artwork' tab in your campaign manager.&#x20;

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FPr2vYhETk8icwYBlP8ak%2FExportResoltions.png?alt=media&amp;token=dc8379e6-fa1f-4fa9-b1b4-9066eb23eb0d" alt=""><figcaption></figcaption></figure>

### How do you use the resolution spreadsheet?

Each row in the spreadsheet will be a unique specification requested by the boards in your campaign.

**Information is sorted into columns:**

* Number of boards that share the same specs
* Width in pixels
* Height in pixels
* Accepted file type
* Audio support
* Duration

You may find that in some instances, the same width and height are listed in multiple rows. This will be because the file type, audio needs and/or board duration are different, even if the dimensions are the same.

There are many instances where artwork requirements may overlap. It's only necessary to provide an artwork with the overlapped requirements to cover both rows.

**Example:** 2 rows in the list need 1080x1920 dimensions.&#x20;

* One row lists only static file types.&#x20;
* The other lists static and video file types.

Only 1 static 1080x1920 artwork is required to cover both rows.&#x20;

<figure><img src="https://623448466-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVJ9Ac4Ma4kZrz9GzHljg%2Fuploads%2FV8nIAhrXULtd0Na8v3FS%2FScreenshot%202026-04-20%20104612.png?alt=media&amp;token=d92fc09f-1a9b-4c63-b26d-484b553a05ab" alt=""><figcaption></figcaption></figure>

**Example:** 2 rows in the list need 1080x1920 dimensions.

* Both rows list only video file types.
* Neither row supports audio.
* The first row accepts a duration of 10-15 seconds
* The second row accepts a duration of 15-30 seconds.

Only 1 video in 1080x1920 with a duration of 15 seconds is required to cover both rows.


# Cheat Sheet - Campaign Best Practices

### Quick tips

Understand your objective before you set out to build a campaign. This will inform all of your decisions - from the creative you use, the screens you pick, and the schedule your campaign will follow.&#x20;

Your campaign object should not be as basic as “to make more sales” - that’s a given for any marketing and advertising. But your customers physically can’t make a purchase from a sign. So, once they’ve seen your message - what do you need them to do next and to what end?&#x20;

{% hint style="info" %}
**Example:** A sports club's ultimate sales goals might be to sell more tickets and merchandise, because that’s how they prove market relevance. But the path to this is to generate a strong community of supporters and fans. Their campaign objective therefore is not to sell more tickets, but to sell the experience of being a fan/belonging to a club. They will track this by comparing enquiries, new member sign ups, and website activity that indicates interest in the community.&#x20;
{% endhint %}

Prioritise creative and strategy. CAASie is a fantastic tool for placing your ads, but if those don’t resonate with the people who see them, the impact just won’t be there. Your creativity is your greatest asset.&#x20;

### What makes a good campaign?

There are no rules to what makes a good campaign. It’s always nice to think that one might go viral, or at least be remembered for a long time. But that’s not how most campaigns go, and if you don’t have a lot of cash to throw at it, it probably won’t happen.&#x20;

Therefore, a good campaign is one that’s tailored to your objectives/goals. Even those famous publicity stunts by Ikea, Koala and similar, had a very specific purpose and method to reach the end goal.&#x20;

A good campaign on a budget, is tailored to your goals, and very closely to your preferred/target audience. But remember that the audience could be the buyer of your product/service, not necessarily the end user. &#x20;

{% hint style="info" %}
**Example:** A retirement village has two audiences; \
\
1\) the retiree, and \
2\) their adult children. \
\
Whilst advertising retirement living in a women’s gym might seem counterintuitive to reaching the retiree audience - a message targeted at daughters who are helping their parent/s might be perfectly positioned. But you’d have to get that message right in order for it to resonate.&#x20;
{% endhint %}

Creative and strategy. Your creativity is your greatest asset.&#x20;

‍

### Ad/artwork optimisation

Your ad is by far the most important piece of your campaign. It’s a strange concept to think of, but ads themselves can be “optimised” to maximise your return on investment.

There are no hard and fast rules about what makes a good artwork, but there are some guidelines you can follow. In general, it helps to do the following:

* Clear message
* Eye-catching visuals
* Consider the format
* A compelling call-to-action

It can also help improve engagement if the content is contextually relevant. A really obvious example could be promoting hot cocoa when it’s cold, and iced drinks when it’s hot. But it can also come down to the subtleties of the locations/venue types that you’re targeting. Are people in a rush, stuck in traffic, bored/waiting, being active? This all changes their appetite for, or reception to, certain content.

{% hint style="info" %}
This also applies to the use of static, animated or video creatives. We all know that video is the most engaging, but it’s not always the most appropriate option.\
\
***Example:*** If your audience is in a rush or busy place, like a shopping centre - the use of animated components can grab attention, but everything is already on screen. Viewers don’t have to wait for the next few frames to take it all in.  ‍
{% endhint %}

### Date & Schedule Targeting

There are a lot of controls within the CAASie platform that enable you to better target your campaigns. Your dates (and campaign durations) are important to keep in mind for the objective of your campaign, and your schedule is important for reaching the right people and/or reducing wastage.&#x20;

#### Dates/Durations

Before selecting your campaign dates, consider how long your campaign or promotion will run for, and whether you need to build up to a certain date. This usually comes down to the objective or the purpose behind your campaign.&#x20;

As a general rule, short term campaigns (up to 2-3 months) are great for announcements and short-term promotions. Such as;&#x20;

* Sales/limited time offers
* Event tickets or registrations
* Event/community announcements
* Product launches
* Competitions
* Recruiting announcements<br>

Whereas longer-term (3+ months) or ongoing campaigns are great for long-term objectives, such as;

* Being top of mind/the go-to of your industry
* Becoming a house-hold name (even if it’s only within your immediate catchment zone)
* Building brand/product loyalty&#x20;
* General awareness of products/services&#x20;

If you’re new to CAASie, we do recommend the ongoing campaigns, rather than a continuous one, since it provides an easier way to control and compare different month’s activities.&#x20;

‍

#### Schedule

Remember that your schedule is like an on/off switch - it’s not a guarantee that ads will show at that time, simply a way to control when they’re allowed to. You want your campaigns to be on at times that are relevant to a) your audience and b) the venue types within the campaign.\
\
There are very few campaign’s that we recommend stay “always on”, because there are times where there may be very few or even no people present. Not to mention that even though some gyms and petrol stations are open/trading 24 hours - it doesn’t mean that your ideal audience will be there at all times of the day.‍

It’s also much easier to set a highly specific schedule when your campaign only has one venue type, or multiple that have the same movement in traffic.

{% hint style="info" %}
**Example:** Both gyms and petrol stations might be appropriate after working hours, but a GP generally will not be open.‍
{% endhint %}

### Budget tweaking

When we talk about tweaking budgets, there's actually two things to consider. The first is your campaign budget - i.e. how much credit you want to spend on the whole campaign. The second is how quickly that budget is being spent (pacing/hourly available budgets).&#x20;

Up until your campaign goes live, you can tweak both of those things endlessly and without limit. But once that campaign has started, you’ll want to be a bit more cautious. You can still do it, but it might have unwanted effects on your campaign performance.

#### Budget&#x20;

As a general guide, try your best not to adjust your campaign budget mid-campaign. Increasing your budget is generally ok, because you’ll just serve more ads if possible, but decreasing it can cause some interruptions to your ads.&#x20;

If you do decrease your budget for a fixed durations campaign (has an end date), without also decreasing the overall hours in your campaign, be aware that CAASie is going to restrict ad plays - usually quite heavily - and possibly stop them entirely for some time. That’s because the algorithm has calculated that your ‘new’ budget won’t last until the end date at the current spend rate, and it needs to re-calibrate.&#x20;

This effect might be mitigated if you have set your own spend rate, rather than letting CAASie auto-calculate it for you.&#x20;

#### Spend Pacing

Tweaking pacing settings is one of our favourite controls on CAASie. But it is somewhat advanced, in that there are a few steps to take, and it can be “hands on'' for the duration of your campaign.&#x20;

When you tell your campaign to pace at e.g. $10 per hour, you have to know that $10 is sufficient to use all of the campaign budget, but not so high that you run out before the end date.&#x20;

It’s really straightforward to calculate - simply divide your total remaining budget by your total remaining hours. These two figures are pre-calculated for you in the dashboard.&#x20;

{% hint style="info" %}
**Ideal Spend Pace = Remaining Budget ÷ Remaining Hours**<br>

**Example:** if a campaign has spent **$100** of a **$1,000** budget, there is **$900** remaining. If **5** of **50** scheduled hours have elapsed, there are **45** hours remaining.

**$900 ÷ 45 = $20/hour**

This means the campaign should ideally spend around **$20 per hour** for the rest of its schedule to fully utilise the remaining budget.
{% endhint %}

Just like the campaign budget, try not to slow the pacing down (or do it gradually) so that your campaign is not interrupted.&#x20;

It’s also a useful tool for troubleshooting. If your campaign is struggling to play/spend, adjusting your pacing is a good way to see if it’s a budget limitation or not. If ads started to play after increasing your spend rate, you know that your campaign had been restricted by your available budget.&#x20;

If you're not sure - stick to automatic!

## Board Selection

There are two parts for selecting boards \
\
1\) which screens/venue types to use, and \
2\) how to use the app to select screens.&#x20;

Selecting your screens can depend on a multitude of things. How your target audience travels throughout the day (or where they live), whether you require video enabled screens,  proximity to stores or points of interest, the kind of impact you want to make, and so on. Each venue or screen type has its own benefits.&#x20;

‍

{% hint style="info" %}
**Example 1:** Billboards are high impact, and reach lots of people at once. However those people are driving past, so there’s not a lot you can convey in that time. Whereas in a waiting room, there may be fewer viewers but they have nothing better to do - so videos can be very engaging and the ads can tell a deeper narrative. \
\
**Example 2:** Doctors, gyms, petrol stations, local grocery stores, etc, are all great ways to reach out to communities of people within the suburbs, where billboards and bus shelters along highways and arterial roads are great for commuters.&#x20;
{% endhint %}

‍

Remember, it’s not always about how many people you can reach, sometimes it’s about the kind of people and/or the impact that you can make on them. But here are a few quick tips:

1. Avoid adding boards/screens from different time zones into the same campaign. Otherwise the campaign’s schedule will have to accommodate multiple time zones, which can sometimes be tricky.
2. Try to create a separate campaign for the different screen/board types. Particularly if they are very different in price point, or require a different schedule.&#x20;
3. Sometimes it is easier/faster to create a "planning" campaign with all desired screens, and clone it. Then edit each of the clones to separate specific venues/screens, etc.&#x20;
4. Sometimes it’s faster to select a big region, then remove unwanted screens from your selection cart (or even campaign manager), than to hand-pick them all.
5. Familiarise yourself with map filters and use all the ones that make sense for your style of campaign. Particularly if it's about proximity to multiple points of interest.  &#x20;

‍

### Attribution strategies

Attribution of outdoor campaigns is notoriously difficult, but not impossible!

Once again, it really comes down to your strategy and creative, and placement choices. But it also depends on what existing frameworks you have for tracking your marketing (or can otherwise easily set up).&#x20;

The best thing that we can advise here is: don’t use out-of-home in isolation. Remember what we said at the beginning? People can’t physically buy from a sign. Lead them down a path of crumbs.&#x20;

For most small and medium advertisers, the highest-value attribution methods are:

1. Dedicated landing pages
2. Promo codes (note that to promo has to be of significant value)
3. Branded/key word search lift
4. Website and/or social traffic lift

These are relatively easy to implement and usually provide some attribution without requiring enterprise-level tools and partnerships.

Oh, and of course, your creativity is your greatest asset!


# Budget Tips


# Budget & Pacing


# Hourly & Daily Pacing


# Scheduling Tips


# Best Time of Day


# Long vs Short Term


# Seasonal Promos


# Location Tips


# Venues & Board Types


# Find Your Audience


# Find Your Billboard (IRL)


# Artwork Tips


# Creative/ Artwork Design


# Advertise a Book


# Advertising an Album


# Resizing Artwork


# Image vs Video


# QR Codes in Artwork


# Separate Your Campaigns

While a single campaign is often the simplest option, creating separate campaigns can give you much greater control over how your budget is spent and when your ads are shown.

Below are a few situations where you might like to separate the overall promotion into different campaigns.&#x20;

### Separate Campaigns for Different Board/Venue Types

Not all screens cost the same amount to advertise on.

For example, large-format billboards are typically more expensive than screens in shopping centres, gyms, or office buildings. CAASie will usually aim for the most screen time, which means the less expensive inventory may consume a larger share of your budget.

Creating separate campaigns allows you to allocate specific budgets to each venue type and control how much spend goes into each environment.

**Example:**

* Campaign A: Billboards ($500 budget)
* Campaign B: Shopping Centres ($300 budget)
* Campaign C: Gyms ($200 budget)

This ensures each venue type receives the budget you've intended.

### Separate Campaigns for Different Priorities

You may have certain locations or venue types that are more important than others.

By separating them into different campaigns, you can allocate more budget to your highest-priority inventory without it competing with lower-priority screens.

**Example:**

* Campaign A: Premium CBD locations
* Campaign B: Suburban locations

This gives you direct control over how much budget is dedicated to each area.

### Separate Campaigns for Different Geographic Areas

If you're advertising across multiple cities, regions, or catchment areas, separate campaigns can help ensure each area receives its own budget allocation.

Without separate campaigns, one area may naturally receive more spend simply because it has more available inventory.

**Example:**

* Campaign A: Brisbane
* Campaign B: Sydney
* Campaign C: Melbourne

This makes it easier to monitor performance and control spend in each market.

### Separate Campaigns for Different Schedules

Different venue types often make sense at different times of day.

For example, shopping centres are generally most relevant during business hours, while roadside billboards can be effective throughout the day and evening.

Creating separate campaigns allows each venue type to use its own schedule.

**Example:**

* Campaign A: Shopping Centres (9am–5pm)
* Campaign B: Roadside Billboards (24/7)

This ensures your ads are only shown when they're most relevant.

### When Should I Keep Everything in One Campaign?

If all of your selected boards:

* Have similar pricing
* Use the same schedule
* Serve the same audience
* Share the same priority level

Then keeping everything in a single campaign is usually the simplest option.

### In Summary

Consider creating separate campaigns when you need different:

* Budgets
* Priorities
* Venue types
* Geographic areas
* Schedules
* Reporting groups

If your goal is simply to maximise reach from a single budget, one campaign is often sufficient. If you want more control over how your budget is distributed, separating your inventory into multiple campaigns can be a useful strategy.


# How to Take a Photo of Your Ad on a Billboard

Taking a photo of your ad live on a billboard can be a great way to showcase your campaign. Because CAASie purchases ad plays in real time, there are a few steps you can take to improve your chances of seeing and capturing your ad on screen.

{% embed url="<https://www.youtube.com/watch?v=JLGdiGgzC7Y>" %}

### Step 1: Confirm Your Campaign Is Live

Before heading to the billboard, make sure your campaign is active and currently delivering ads.

* Open your campaign in CAASie.
* Check that the campaign status is active.
* Ensure there is sufficient budget available for the campaign to continue delivering.

### Step 2: Check Board Availability

Not all screens have inventory available at all times, so it's important to check the board's availability.

* Locate the board you want to photograph.
* Check the **Availability** indicator.
* Review the **Last Heard From** time.

As a general rule, boards that have been heard from recently are more likely to have advertising opportunities available. If a board has not been heard from for several hours (or longer), there is a lower chance that you'll see your ad playing when you arrive.

### Step 3: Confirm the Campaign Schedule

Make sure your campaign is scheduled to run at the time you plan to visit the screen.

* Open the campaign schedule settings.
* Verify that the day and time you intend to visit are included in the schedule.
* If required, update the schedule and save your changes.

### Step 4: Check Recent Delivery

Before travelling to the location, confirm that ads are being delivered to the board.

* Open the **Performance** tab within your campaign.
* Filter the results to **Today**.
* Look for recent impressions or ad plays on the board you intend to photograph. If you have multiple boards in the campaign, make sure to look at the board breakdown and not at all plays and impressions - the plays may be happening at other locations.&#x20;

Recent delivery activity is a good indication that your campaign is currently serving on that screen.

### Step 5: Increase Hourly Pacing Before You Arrive

If you're specifically trying to capture a photo of your ad, temporarily increasing your hourly pacing can improve your chances.

* Open your campaign & navigate to spend controls.
* Increase the hourly pacing for the hour you will be at the location.

A higher hourly pacing allows the campaign to compete for more ad opportunities during that period, increasing the likelihood that your ad will appear while you're there.

{% hint style="info" %}
**Tip:** Only increase pacing for the period you're planning to be at the location. This helps maximise your chances without unnecessarily changing the campaign's overall delivery.
{% endhint %}

### Step 6: Capture Your Photo

Once you're at the location:

* Watch the screen for a few play cycles.
* Have your camera ready.
* Take multiple photos if possible to ensure you capture a clear image of the ad.

{% hint style="info" %}
**Camera Tip:** If your photo/video shows flickering, dark bands, or other visual artefacts, this is usually caused by your camera's frame rate not matching the billboard's refresh rate. The screen will appear perfectly normal in person, even if the photo does not. Taking multiple shots or adjusting your camera settings can often improve the result.
{% endhint %}

### Step 7: Return Pacing to Normal

After you've captured your photo:

* Return the campaign pacing to its previous setting (such as Auto).
* Save your changes.

This allows the campaign to continue pacing normally for the remainder of its run.

### Important Note

Because CAASie purchases advertising inventory in real time, seeing an ad on a specific screen at a specific moment can never be guaranteed. Following the steps above will significantly improve your chances, but screen availability, competing advertisers, publisher rules, and auction activity can all affect whether an ad is displayed at any given time.


# Why Choose OOH?


# Progammatic & Traditional


# Personal Messages (Non-Ads)


# Glossary of Terms

Having trouble understanding what a specific term means?

We got you. Alphabetically.

<p align="center"><a href="/best-practices/glossary-of-terms/a-c">A - C</a></p>

<p align="center"><a href="/best-practices/glossary-of-terms/d-g">D - G</a></p>

<p align="center"><a href="/best-practices/glossary-of-terms/h-m">H - M</a></p>

<p align="center"><a href="/best-practices/glossary-of-terms/n-r">N - R</a></p>

<p align="center"><a href="/best-practices/glossary-of-terms/s-v">S - V</a></p>

<p align="center"><a href="/best-practices/glossary-of-terms/w-z">W - Z</a></p>


# A - C

#### A

#### Active hours

Active hours refer to the hours in which your campaign is turned on/active. This is determined by a customisable schedule. If, for example, you have set your campaign to run between 9.00-10.00 am from Mon-Fri, then your campaign has one active hour per weekday, or 5 active hours per week. Total active hours is the number of active hours within your entire campaign.

#### Ad

Ad is an abbreviation of Advertisement and it is public communication on any media. In the case of CAASie, it usually refers to the content of the advertisement or to the file that’s uploaded to CAASie.

#### Ad Play/Play

An “ad play” or play happens when a single ad is loaded onto a billboard or ad screen for a certain predefined duration (or slot length within the screens schedule).

#### Approval

Approval, or artwork approval, is a clearance for an artwork to be displayed on a public screen. Approval is given when an artwork complies with all ad policies, relevant T\&C’s, restrictions and legislation.

#### Artwork

Artwork is a piece of design that displays your company’s message. It is in the form of JPG, PNG or MP4

#### Aspect Ratio

Aspect Ratio is the proportional relationship between the width and the height for a screen and/or corresponding artwork. A common aspect ratio for screens is 16:9, where if a landscape screen is 16 units wide, it must therefore also be 9 units high. If rotated to be portrait, it would then be 16 high and 9 wide, but is still described as having a ratio of 16:9.

#### Audience

Audience refers to the people, or groups of people, who are likely to be exposed to your advertisement when shown on screen.

#### Availability

Availability in CAASie refers to the frequency of available spaces/opportunities for your ad show within. If a screen’s schedule is able to show e.g. 6 different ads within a scheduled loop, but only 5 already occupy the loop, then there is available space for one more ad to play. If this occurs frequently, the screen is deemed to be highly available. There may be times when all spaces within a loop are occupied, and the screen will have no availability for that time.

#### B

#### Bid Strategy

Your bid strategy is the method or preferences for which you choose to compete for available space on screens. CAASie works on a real time bidding/auction process, meaning that your campaign will automatically compete for available space based on your custom budget. However you may choose to control/influence this process by capping your bid price/cost, per ad play.

#### Billboard

Billboard is a large (usually outdoor) board for hosting/displaying advertisements. Digital billboards, like the ones on CAASie, are electronic and can display digital ads, rather than printed ones.

#### Board

A board on CAASie is the collective term for digital screens. It can be in reference to a roadside large billboard, or a small format screen inside e.g. malls or gyms.

#### Budget

Budget is a maximum cap on how much credit you are willing to spend during a campaign.

## <sup><sub>C<sub></sup>

#### Campaign

A Campaign on CAASie is a distinct project, which holds a specific set of rules or parameters for which you want to run your ads.

#### Cost-per-play

Cost-per-play is the cost for a single showing of your ad on any screen/board.

#### Credit

Credits are purchased tokens which can be exchanged for delivery of ads to screens/boards. The theoretical value of CAASie credits is matched to the US dollar. &#x20;

If you have questions about a definition, please contact <support@caasie.co> for assistance.


# D - G

#### D

#### Dates

Dates are used to determine which days of a week/month/year your campaign will be active. “Start date” refers to the day in which the campaign will first become active, and the “End date” refers to the day in which the campaign will cease to be active. The dates are relative to the screen/s selected within a campaign, not necessarily the time zone from which you’re working. &#x20;

#### Demand Side Platform (DSP)

DSP is the software that helps advertisers to plan and run their campaigns. In the context of CAASie, It is the user interface that enables you to select boards, upload artworks and set other criterias for your message to be displayed on a digital screen.

#### Display currency

Display currency is the preferred currency in which you would like to view your transactions/activity in-platform. The theoretical value of credits are matched to the value of the USD, however this can be translated to your preferred currency for convenience.

If you have questions about a definition, please contact <support@caasie.co> for assistance.


# H - M

#### Hourly Budget Guide

The hourly budget guide on the CAASie map is a rough estimate of how much you should budget to run your campaign, based on your selected screens/boards. It is a guide only, and it is calculated based on the average cost of play across all the screens and with an aim to deliver roughly one ad every 2-5 mins.

#### Impression

An Impression is when an ad is viewed by a viewer. A single ad play may be viewed by multiple people at the same time, and multiple ad plays may be seen by the same individuals repeatedly. Each view, whether it is unique or not, is counted as an impression.

If you have questions about a definition, please contact <support@caasie.co> for assistance.


# N - R

#### P

#### Pacing

Pacing is the control of spend rate within a campaign, specifically regarding how steady it is. Custom pacing is a control in which you can choose a value to pace to; e.g. a $10 hourly pace will keep your campaign steadily spending up to $10 within each hour, rather than pacing directly to availability of space which is often less predictable.

#### Polygon tool

Polygon tool is a selection tool that you use to select screens on the map. You can use the polygon tool by clicking multiple points to create a shape. All screens within the shape that you created will be added to your selection.

#### R

#### Reach

Reach is the number of impressions that have been made/reached for a) each ad play, b) the number of ad plays or c) the cost/budget spent.

#### Recommended hourly spend

Recommended hourly spend is an estimated rate of spend/amount that you should spend during each hour that your campaign is active. This amount is calculated based on the average cost of play on CAASie (varies screen to screen) as well as an assumption that your ads may play on each screen once every 2-5 minutes within the hour.

#### Resolution

On CAASie, resolution refers to the number of pixels that can be displayed on a screen/board and the requirement for corresponding ads. If a screen has a resolution of 1080x1920, it means that the screen can display 1080 pixels across its width, and 1920 pixels across its height. Screens that are viewed from afar away usually require fewer pixels (have a lower resolution) than those up close.

If you have questions about a definition, please contact <support@caasie.co> for assistance.


# S - V

#### S

#### Schedule

The Schedule determines which hours of which days your campaign will be active during.

#### Screen Time

Screentime is the duration for which your ad will be or have been displayed on the screen, assuming it was continuous with no interruption.

#### Specifications

Specifications are the details about a specific screen, usually relating to their corresponding artwork requirements. E.g. Dimensions of the screen, artwork file formats accepted, audio allowances, etc.

#### Spend rate/pacing

Spend rate or pacing is the speed at which your budget is consumed or exchanged for delivery of ads. It’s expressed on CAASie as dollars per hour.

#### Supply Side Platform (SSP)

Media owners/sellers may choose to make their inventory available to CAASie via a software platform called Supply side platform (SSP). This platform aggregates and surfaces supply (i.e. the available ad space for the relevant screens) to CAASie.

#### T

#### Tab

In your campaign dashboard you can switch between your Overview, Performace, Spend Control, Scheduling, Artworks, Boards and Misc. to display organised information, which we refer to as 'tabs'. Eg. 'Your Artwork Tab'

#### V

#### Venue Types

In this case, the venue is the location or place where the screen is located. A “venue type” is the categorisation of those screen in relation to their venues, to e.g. Malls, gyms, roadside billboards, etc.

If you have questions about a definition, please contact <support@caasie.co> for assistance.


# W - Z

No Entries.

If you have questions about a definition, please contact <support@caasie.co> for assistance.


# Ad/Artwork design  - Beginner

Designing artwork for billboards is a little different from designing for social media, websites, or print.

&#x20;People typically view outdoor advertising from a distance, often while moving, and only have a few seconds to absorb your message.&#x20;

The most effective billboard designs are simple, bold, and easy to understand at a glance. Focus on a clear message, strong visuals, and minimal text, while ensuring important content remains clear and is legible across a range of screen sizes and viewing distances.

Learn more below

* [**Designing Great OOH Creative**](/best-practices/ad-artwork-design-beginner/designing-great-ooh-creative) - A video summary of best practices&#x20;
* [**Artwork Design Basics: Do's & Don’ts**](/best-practices/ad-artwork-design-beginner/artwork-design-basics-dos-and-donts) - A checklist of what to include and what not to include in your design
* [**Your Album Cover isn't a Billboard Ad**](/best-practices/ad-artwork-design-beginner/your-album-cover-isnt-a-billboard-ad) - A guide to making sure your album is advertising Billboard-ready


# Designing Great OOH Creative

{% embed url="<https://www.youtube.com/watch?v=P-vgDGgMnPo>" %}

### Transcript & **Notes**.

#### Summary

This tutorial introduces CAASie, an online platform for launching digital out-of-home (DOOH) ad campaigns, and offers tips for creating effective ad designs:<br>

**Keep it Simple**: People only have a few seconds to see your ad, so use clear, bold, and simple messaging that’s easy to absorb instantly.

**Use High Contrast**: Ensure high contrast between text and background for readability from a distance. Online contrast tools can help make text stand out.

**Focus on Strong Branding**: Use high-quality images and graphics that reinforce your brand in a single glance to maximise the ad’s impact.

**Key Tips**: For effective DOOH ads, keep the design simple, maintain high contrast, and emphasise bold branding.

‍

#### Transcript

**0:01** - This is CAASie. It's an online platform allowing you to launch digital out of home campaigns with just a few clicks.

**0:08** - It's so easy to use that the biggest issue many customers face is, in fact, what does good creative actually look like?

**0:31** - people only have a few seconds to absorb the message. So you really need to keep it simple. Now look over here.

**0:37** - This is perfect. This is simple, it's clear, and it's bold. This is what grabs attention, and the message is immediate and easy to read.

**0:44** - Now let's talk about contrast. You need high levels of contrast between your text and your background to ensure readability, even from a distance.

**0:51** - So there's plenty of contrast tools available online which you can use to make sure that your designs are easy to read, and capture your audience's attention.

**0:57** - And most importantly, don't forget about branding and imagery. Like I said earlier, you only have a few seconds with a billboard, so you really need to ensure that you're using strong high quality images or graphics that convey your message quickly and effectively.

**1:10** - This ad works really well because not only is it visually striking, but it reinforces the brand in a single glance.

**1:15** - So remember, key discipline, use high contrast and focus on strong branding. That's the key to effective creative in digital out of home campaigns.

**1:23** - As a designer, I love creating outdoor ads and CAASie makes it all the more easier. So, if you want to take your outdoor campaigns to the next level, visit CAASie and get started.


# Artwork Design Basics: Do's & Don’ts

Designing an effective billboard ad is all about clarity, impact, and readability. Whether you’re new to billboard advertising or looking to refine your approach, here are some essential do’s and don’ts to ensure your ad stands out for the right reasons.

### Do’s: Best Practices for Billboard Design

#### **1. Prioritise Readability & Visibility**

* Keep text large and legible – billboards are viewed from a distance, so use bold, simple fonts.
* Ensure strong contrast between text and background for maximum visibility.
* Maintain consistent text alignment to keep the design clean and professional.

#### **2. Use High-Quality Images & Graphics**

* Use sharp, high-resolution images and logos – blurry or pixelated visuals look unprofessional.
* Ensure proper formatting – logos & images should not be stretched or distorted.
* Use a solid background – transparent backgrounds are not permitted.

#### **3. Include a Clear Call-to-Action (CTA)**

* Tell people what to do next – add a website, phone number, or business location. Note that this isn’t just good practice, it’s also a requirement on CAASie.
* Ensure QR codes (when permitted) are functional and scannable – test them before submitting your ad.

#### **4. Keep the Layout Clean & Balanced**

* Maintain a clear message hierarchy – make key elements stand out at a glance.
* Ensure the main content takes up at least 70% of the ad space.&#x20;
* Use space wisely – Blank or black areas used to artificially extend ad size are not permitted.

#### **5. Maintain Strong Branding & Identity**

* Include your brand name and logo clearly – your audience should instantly recognise who you are.
* Ensure brand identity aligns with the ad content for consistency and brand recall.‍

### Don’ts: Common Mistakes to Avoid

#### **1. Hard-to-Read Text**

* Avoid small, thin, or decorative fonts – they won’t be readable from a distance.
* Don’t use low-contrast text and backgrounds – if it’s hard to read, it won’t be effective.

#### **2. Poor Image Quality**

* No blurry, pixelated, or stretched images – they reduce credibility.
* Don’t include white or other colour blocks behind a logo where it is not part of the overall ad design

#### **3. Weak or Missing CTA**

* No ‘dead-end’ CTAs – broken websites, inactive phone numbers, and unscannable QR codes they make your ad ineffective.

#### **4. Cluttered or Unbalanced Design**

* Don’t overload your ad with too much text or unnecessary graphics – simplicity is key.
* Void empty or black filler spaces – your design should fully utilise the available ad space.

#### **5. Branding Issues**‍

* Don’t omit your brand name or logo – people need to know who’s advertising.
* Don’t assume your brand will be instantly recognisable just because you use a small portion of your logo - brands like McDonalds can do this successfully because they've spent decades building strong brand recognition

‍

### Layout matters!&#x20;

A strong layout is the foundation of an effective ad, ensuring your message is clear and impactful at a glance.&#x20;

**Hierarchy is key**  - the most important information, such as your main message or brand name, should be the most prominent, followed by supporting details like a call-to-action.&#x20;

Readability is **crucial**, as ads are often viewed from a distance or in motion. Large, bold fonts with high contrast against the background improve visibility, while clutter-free designs prevent distraction.&#x20;

High-quality images, proper spacing, and a balanced composition help maintain focus, making your ad more effective in grabbing attention and driving action.\
‍

<figure><img src="https://cdn.prod.website-files.com/5fc58ad9a01a5e45081fe283/67cfde9be927e0f3b7037ad4_AD_4nXdM5irdVtnU7gC5J6GY3mNID059-GqSuz0J84mkx85XsolJ550jiURwyhHbb8rFXYSqIn-0sa6T9FgnItEVWsdA8u6eDbGPP5QZIacNA49Izfwcwa-ehXUwtdDmfF3x3CF38tjXNg.png" alt=""><figcaption></figcaption></figure>

Let’s take a look at the example artworks above\
\
A well-balanced ad guides the eye naturally from the most important information to the least. Balance doesn’t mean centering everything - it means creating a clear reading flow.

In English-speaking countries, we read left to right, top to bottom, so structuring content this way makes it easier to follow. However, font size also plays a role in creating visual hierarchy: headlines should be the largest, followed by subheadings, then details.&#x20;

Decorative fonts can work for less critical text, like the tagline in our example, as long as they remain readable. These are lower in the overall hierarchy.

\
‍**Top left:**&#x20;

This ad is nearly well-balanced, but the text is difficult to read because it blends into the background. The placement also obscures the background image, reducing its impact. At a quick glance, "Juice" is the only word that stands out**‍**

**Top right:**&#x200D;

Although the text isn’t centered, the ad still feels balanced. The eye is first drawn to the imagery - which should be relevant, as visuals often communicate more effectively than words - before naturally following the hierarchy from the most to least important information.

‍**Bottom left:**

This ad is too cluttered and distracting, with no clear flow from the most important information to the least. Simplicity is key - a single, strong message is more effective than a list of benefits.

Here, the eye jumps between different elements—banana, apple, orange, brand name, phone number, and tagline - making it difficult to absorb the key message. With so much back-and-forth, the additional text gets lost entirely.

‍**Bottom right:**

The ad follows a left-to-right, top-to-bottom structure and uses different font sizes to establish hierarchy. However, visually, it seems like the text is floating aimlessly across the canvas. The poor/lack of text alignment causes a disconnected and unstructured feel, with no focal point. In turn, it makes that ad harder to comprehend.

‍

### Resizing Creatives

With so many different billboard sizes and shapes, you’ll often need to adjust your ad to fit them. It might seem easy to just stretch or squeeze an existing design, but this can make text hard to read, images blurry, or key details get cut off.&#x20;

Sometimes a simple resize works, but other times you’ll need to rearrange things to keep your ad looking clear and professional. Making the right adjustments ensures your message stands out no matter where it’s displayed.

#### **Do’s**

1. Maintain Aspect Ratios – Avoid stretching or squishing; resize proportionally to keep the design intact.
2. Use Vector Files When Possible – Start with SVG, AI, or EPS files to retain crispness when resizing. Worst case you may be able to use PNG files, but do not up-scale JPG images.&#x20;
3. Adjust Layout for Different Dimensions – A horizontal/landscape creative won’t work in a vertical/portrait space without reformatting.
4. Optimise for Readability – Ensure text remains legible at all sizes; resize or rework typography if needed.<br>

#### **Don’ts**

1. Don’t Assume One Size Fits All – A one-size creative doesn’t work for all formats; adapt designs for each placement
2. Don’t stretch or distort the design - this looks unprofessional, can make text unreadable, and may render images or logos unrecognisable.
3. Don’t Overcrowd the Design – If reducing size, consider removing unnecessary elements instead of cramming everything in.
4. Don’t Forget About Font Weights – Thin fonts may disappear at smaller sizes; adjust thickness if necessary.

‍

Below are some visual examples for two of the common errors/issues that we see in ads that have been resized.&#x20;

### Stretching/squashing ads&#x20;

Always maintain the original aspect ratio when resizing to prevent distortion. Stretching or squishing an ad can make text difficult to read, blur images, and make logos unrecognisable, ultimately diminishing the ad's effectiveness. Keep in mind that one size does not fit all - what works for one format may not translate well to another. Instead of forcing a design to fit, adapt it thoughtfully for each placement to ensure clarity, professionalism, and brand consistency. Proper resizing preserves both visual appeal and message impact across different display sizes.

‍

<figure><img src="https://cdn.prod.website-files.com/5fc58ad9a01a5e45081fe283/67cfde9b9e7b28f694285fc0_AD_4nXeCFiUWc5pX152da0LY0ZPW-2KYljGtEImZnHcCY2_UYHiMYEqAsU2y3ZLv7PQxjE1SpF7lJPZxosnjryZlI_Q-G2YBkPVeUnPSdDueRTeskd2vqXrwFgP0atV0SjI6wNlR0P1s6g.png" alt=""><figcaption></figcaption></figure>

‍

### Banding/filling background inappropriately&#x20;

Make sure the key content - such as your message, logo, or visuals - fills at least 70% of the ad space to maintain impact and visibility. Empty areas, whether plain white, black, or any solid colour, should not be used just to extend the design to fit a larger format. Every part of the ad should contribute to its overall effectiveness.&#x20;

If extra space needs to be filled, consider extending background elements, adjusting layout proportions, or incorporating subtle branding elements that enhance rather than detract from the design.

In the example below, the design could be scaled up to cover at least 70% of the available space, and then filled. But it cannot be used in a portrait format with the same layout, and would need to be redesigned as a portrait variant.

‍

<figure><img src="https://cdn.prod.website-files.com/5fc58ad9a01a5e45081fe283/67cfde9b6fc4a2e76cdc4641_AD_4nXd0ldxWOB307X16FGomeeMfd5V_Ih2_iCEWUvynTHxM933gFEbr-NeKQnpKxcfla8lEPrujBZ9m-t31BlpKb1aID1Zv-DmgH9dxD9tGEW7ZFJvzZNsou2KI2zMbVr7MlNM-1Tl8hA.png" alt=""><figcaption></figcaption></figure>

‍

Using a photo or image as a background can make resizing ads more challenging. Ideally, the background should be separate from other elements so it can be scaled up or down - provided it’s of a high enough resolution.

If that’s not an option, you might be able to blend the transition by adding brand elements or colors in a way that looks intentional. However, it should still align with your brand’s style and color palette. Do not use plain white or black unless the background already includes those shades or it otherwise matches the aesthetic of the design.&#x20;

‍

<figure><img src="https://cdn.prod.website-files.com/5fc58ad9a01a5e45081fe283/67cfde9be6948a81ece4ff7c_AD_4nXcKMMjurnLiNDcqfxmTk6-xUrQ1hD64bFjOQOuqkfd-BOozxP15DwpNhVnVf8rGWJegnCwSH9SsNOIC4to8f9ZVJq8Y1s3Wxxdbe0i6zl58YSo7_WlWgWw0aFqM7uicZLwNUDLjow.png" alt=""><figcaption></figcaption></figure>

‍

### Final Thoughts

A great billboard design is simple, bold, and easy to understand at a glance. By following these do’s and don’ts, you’ll create ads that attract attention, communicate effectively, and drive results.


# Your Album Cover isn't a Billboard Ad

### But here's how to make one (without being a designer)

So, you’ve poured your soul into an album, and now you want to promote it in a big way - literally. A billboard is an incredible way to grab attention, but simply slapping your album cover onto a giant screen won’t cut it. A great billboard is designed for instant impact, and album art isn’t always built with that in mind.

But don’t worry - we’re here to help you turn your album cover into a high-impact ad without needing a design degree. Let’s break it down.

### 1. Understand the Difference Between Album Covers and Billboards

Your album cover is a detailed, artistic expression meant to be appreciated up close. A billboard, on the other hand, needs to deliver a message in seconds while someone drives by at 60 km/h (or about 35 miles/hr).

That means **less detail, bigger text, and a clear call to action**.

### 2. Simplify the Design

#### What Works on a Billboard:

* Large, bold text (Your name and album title should be readable from a distance)
* High-contrast colors (Bright against dark, or vice versa)
* A single, powerful image (Your face? A striking symbol from the album?)
* A clear call to action (Where should people go to listen?)

#### What to Avoid:

* Small, intricate details (They get lost at a distance)
* Too much text (Nobody’s reading a paragraph while driving)
* Low-contrast colours (If it’s hard to read, it won’t work)

‍

### 3. Choose a Billboard-Friendly Layout

Keep it simple and always include;

* Artist name & album title (BIG & BOLD)
* The main image (A powerful visual that represents your music)
* Call to action (Streaming link, website, or QR code)

#### **Example Layout:** **‍**

<figure><img src="https://cdn.prod.website-files.com/5fc58ad9a01a5e45081fe283/67cfd9317dbf2103ee067089_Album%20Street%20Billboard%20MockUp.png" alt=""><figcaption></figcaption></figure>

<figure><img src="https://cdn.prod.website-files.com/5fc58ad9a01a5e45081fe283/67cfd94bf499f7f4c61e5022_Untitled%20design%20(1).png" alt=""><figcaption><p>See how we've adhered to the above criteria? Well, we have.</p></figcaption></figure>

‍

### 4. Test Readability Before You Launch

Before submitting your design, test it:

* **Squint Test:** Squint at your screen - can you still read the main text?
* **Small Scale Test:** View it at 10% size - does it still work?
* **Fresh Eyes:** Ask someone who hasn't seen the ad to stand 2 steps back from the computer (at 100% zoom), and view the ad for only 4 seconds. Can they tell you what was on it?

‍

### 5. Use a CAASie/Billboard Supported File Format

Most billboards accept **JPEG**, **PNG**, or **MP4** (for digital screens). Always check their specs before submitting.

‍

### 6. Where to Place Your Billboard/Ads

* **Near music/entertainment venues** (Fans are already music lovers)
* **Busy intersections/footpaths or public transport** (More eyes/greater more exposure)
* **Close to universities/younger audiences** (Younger audiences stream more music & are more open to listening to new things)

‍

### Ready to Go Big?

Promoting your album on a billboard isn’t just about looking cool (though it definitely does). It’s about making your music impossible to ignore. Keep it bold, simple, and readable, and you’ll turn heads.

Want help designing your billboard ad? There are tons of free tools like **Canva** or **Adobe Express**, or you can hire a designer to bring your vision to life. Either way, make sure your album gets the spotlight it deserves!


# CAASie's Policies & Terms of Use

Here you can find CAASie’s policies, terms, and other important documents that govern the use of the platform.

We encourage all users to review these documents before launching a campaign, as they outline key information relating to account usage, billing, artwork requirements, approvals, refunds, privacy, support, and platform rules.

If you're unable to find the information you're looking for, please contact the CAASie support team and we'll be happy to help.

[User Terms and Conditions](/legals/caasie-legals/user-terms-and-conditions#caasie-user-terms-and-conditions)

[Agency representation agreement ](/legals/caasie-legals/agency-representation-agreement#caasie-agency-representation-agreement)

[Advertising Policy](https://support.caasie.co/legals/spaces/yJ1y11GU3NbldPsBXhpx/pages/7ZeZ4oTZryU5w9u6G89b#id-1.-artwork-review-and-approval-process)

[Customer Support and Disputes ](/legals/customer-support-and-disputes)

[Privacy Policy](/legals/privacy-policy)


# Previous Versions

Here you can find previous versions of CAASie's Policies & Terms of Use.

{% hint style="info" %}
For the current version of CAASie's Policies & Terms of Use, see [here](/legals/caasie-legals/user-terms-and-conditions).
{% endhint %}

* [September 3rd, 2026](https://support.caasie.co/legals/~/revisions/v3H1Hof479E9h2Tgu9XX/)
* [August 13th, 2026](https://support.caasie.co/legals/~/revisions/rqcQCoxRBRdPUo6idhwf/)
* [June 17th, 2026](https://support.caasie.co/legals/~/revisions/uA3P21tETcNGVjHRHyfS/) (last updated February 5th, 2026)


# User Terms & Conditions

Last Updated: 24th September 2026\
Effective: 1st October 2026 12:00am AEST (UTC+10)

IMPORTANT – Please read these Terms and Conditions carefully before using the CAASie Platform.&#x20;

These Terms and Conditions, together with our Policies (together, **Terms**) constitute a legal binding agreement between Caasie PTY LTD (ACN 631 336 662) and affiliated companies (together “**CAASie**”, “**us**”, “**we**”, or “**our**”) and you, the person that accesses or uses the Services (**you** or **your**).

These Terms govern your use of the CAASie Platform and any related services provided via the Website located <https://caasie.co/> (the "**Service**") operated by us.

By accessing and using the Services, you agree to abide by these Terms and to comply with all applicable Laws. If you do not agree with these Terms, you are prohibited from using or accessing the Services or using any other services provided by us. Similarly, if you are using our Services on behalf of a company or business (**Represented Entity**), you must procure agreement to these Terms from that Represented Entity before using or accessing the Services or using any other services provided by us.

We reserve the right to review and amend these Terms from time to time. Any changes to these Terms will take effect in accordance with clause 32.<br>

### 1 What is the CAASie Platform?

Put simply, our Services allows:

* (a) advertisers, media buyers or agencies on behalf of their clients, or individual Users (“**Buyers**”) to plan and search for media inventory, build campaigns, upload artwork, make payments, execute media purchases and monitor their campaign; and
* (b) media, billboard, board owners, other media owners or third parties (such as SSP Partners) that have rights (“**Sellers**”) to list, market and sell their media and inventory online.

The CAASie Platform acts as a third-party partner for Buyers and Sellers enabling the automated sales of advertising inventory and facilitates transactions between both parties (as well as provides other functionality, including but not limited to, a payment and collection mechanism).

In addition to the above, we may offer additional Services to Buyers and Sellers directly or via third parties that may be subject to additional costs and terms and those additional terms become part of your agreement with us if You use those Services.

The Services you receive from us will differ depending on the type of User you are.  Currently, the CAASie Platform has “advertiser” accounts and “agency” accounts. As part of signing up to the CAASie Platform you will be asked a number of questions by us so that we can classify your “User” type. Based on this information and other information, we will notify you of any additional agreements that you may need to enter into in order for you to have access to and use of the Services (Additional T\&Cs).  We ask that you read each of the Additional T\&Cs carefully as they create legally binding agreements between you and the relevant counterparty (and may or may not be binding on us).

### 2 What do I need to do to Sign Up to the CAASie Platform?

As stated above, in addition to agreeing to these Terms and our Policies, you will also need to provide us with certain requested information including your business address and corporate identifier (including your Australian Business Number) before we provide you with Services.

Your access to and use of the Services (including the CAASie Platform) is conditional on your acceptance of and compliance with the Terms and our Policies.&#x20;

If you disagree with any part of these Terms or our Policies then you may not access or use the Services (including the CAASie Platform).

### 3 When do the Services start?

These Terms start on the date that you agree to them as part of the signing up process. If you are an existing user of our Services, these Terms start from the date you next interact with the Services.

However, your access to and use of the Services will only commence once you have satisfied any pre-conditions in these Terms.  We will notify you of any pre-conditions when you have completed the signing up process.  For example, if you are required to enter into any other related contracts.&#x20;

### 4 When do the Services end?

If you decide that you no longer wish to receive the Services from us, you can elect, subject to clause 6(f), to terminate these Terms at any time and **at no cost to you** by providing us with 7 business days notice via email <support@caasie.co>.  If you use our Services to terminate your account, your acceptance of these Terms will not be considered terminated until you provide us with written notice in accordance with the above.

We may suspend or terminate your right to use the Services (including the CAASie Platform) and terminate these Terms immediately upon written notice to you for any breach of these Terms by you.

### 5 What will happen if these Terms are terminated?

On termination of these Terms for any reason:

* (a) all rights granted to you under these Terms shall cease;
* (b) you must cease all activities authorised by these Terms;
* (c) you will lose all rights to access the Services; and
* (d) you agree that we may cease providing you with access to the Services.

Upon termination of these Terms, you will be entitled (following a written request to us) to your Customer Data that has been input by you into the CAASie Platform. Within a reasonable time of any such written request we will export such Customer Data for you. You acknowledge and agree that we have no obligation to retain any information relating to you (including Customer Data) and that all such information may be irretrievably deleted by us after six months from the date of any suspension, termination or expiry of these Terms.

### 6 Your Account

* (a) You may need a CAASie Account (**Account**) in order to use our Services. You may create your own Account, or your Account may be assigned to you by an administrator, such as your employer. If you are using an Account assigned to you by an administrator, your administrator may be able to access or disable your account.
* (b) Agency Account holders have the ability to create Organisations within their Account. This is for the purpose of organising and sorting campaigns within the Account. As such, Organisations created on CAASie Platform are not themselves recognised as a User. The User is responsible for any actions performed by or through your Account.
* (c) We reserve the right to reject your User registration and we may suspend or terminate your Account or your right to use the Services in accordance with these Terms, including in the circumstances set out in clause 30.4.
* (d) If you have an Account, or use our Services, we may display your company profile name, and the actions you take on the CAASie Platform or on third-party applications connected to your Account or to our Services.
* (e) To protect your Account, keep your password confidential. If You learn of any unauthorised use of your password or Account, please contact us via email <support@caasie.co>
* (f) You may terminate these Terms and your Account with us only if You do not have active or pending transactions on CAASie.&#x20;
* (g) Your account will be deemed inactive and closed or archived if there is no activity on your account for 12 months. In the event your account is closed or terminated it will be marked inactive in our systems, but we cannot delete your transaction history.

### 7 I’ve signed up – now what?&#x20;

#### 7.1 General

As a customer of the CAASie Platform you will have access to the Services from us.&#x20;

As explained below, the Services you receive will depend on the type of User you are. &#x20;

You acknowledge that the type, extent and availability of information displayed on the CAASie Platform may be changed, modified or varied by us at any time.

#### 7.2 Account types

Upon signing up to our Services, two (2) entities in our system are created:

* (a) a User account; and
* (b) a corresponding Organisation

This Organisation may be either an ‘Advertiser’ or an ‘Agency’. Regardless of type, all Organisations store a cache of pre-paid Credits against which all Transactions are performed.&#x20;

Agency accounts have a "Client" feature, which enables the separation of campaigns and billing information for each client that is represented by them. In this case, the cache of credits is associated with each client organisation, and can only be utilised by campaigns which are assigned to that client. Agency account holders will be able to see a total balance of credits within the account, as well as the individual client balances.<br>

### 8 Buyer’s Understanding&#x20;

#### 8.1 Overview

The CAASie Platform uses a process known as ‘Real-time bidding’ whereby an Advertiser/Buyer/You may set their desired bid for an Play (which carries an associated number of Impressions)on a given asset, to execute a media purchase in real time.

#### 8.2 Buyer responsibility

Buyers will be responsible for providing certain information required to buy and display advertising using our Services including but not limited to name, address, cell phone, and bank or credit card information. Buyers represent and warrant that all information given to us is true, accurate, up-to-date and not misleading.

#### 8.3 Acknowledgement

We are not required to qualify Users, Sellers or Seller Enabling Platforms and make no representation, and give no assurance that a Seller (or a Seller Enabling Platform):

* (a) will be able to or will complete the sale of the service.
* (b) a Seller has truthfully and accurately described a Screen;
* (c) a Screen listed for sale on the CAASie Platform exists, or is of any particular quality;
* (d) non-infringing with regard to the intellectual property rights of any person or entity, or that the advertising space on the Screen may be legally sold by the Seller.
* (e) the sale of a Service or Screen complies with any or all applicable legal requirements for the sale of that Service or Screen, including but not limited to statutes, regulations or requirements of any country, state, locality, province, municipality or other government authority or regulatory entity regarding sales, or the sale of any Services or Screen(s).

### 9 Relationship with third party Seller platforms

#### 9.1 Overview

At this stage, we are focusing on the demand side and our customers are generally Buyers. The connection to Sellers and the availability of Screens generally arises from our contractual relationships with third party managers of Screens including our SSP Partners (**Seller Enabling Platform**).&#x20;

Theses Seller Enabling Platforms have their own contractual relationships with media owners that own or operate the relevant Screens (including but not limited to those the Seller Enabling Platform makes available to Buyers via our Services).

Seller Enabling Platforms have ultimate discretion:

* (a) as to whether they make some or all of their inventory available to Buyers via our Services (they do this by appointing a tailored “deal”); and
* (b) to accept or reject Plays (even if the proposed advertising is approved by the actual media owner). Accordingly, we do not guarantee the price, terms, product, availability or services offered or provided by any third party until it is agreed to electronically via our Services and the relevant Transaction is finalised.

#### 9.2 Conditions

You agree and acknowledge that we:

* (a) do not verify any data or the accuracy of any information (including location data( that the Screen owner or relevant Seller Enabling Platform provides to us.&#x20;
* (b) have no visibility of the condition of any Screen (as long as the player is turned on, we can deliver ads to it – even if the monitor is off, damaged or not functional)
* (c) may provide you with estimated viewership from time to time however we have no ability to verify this information and as far as we are aware there are currently no obligations on media owners or Seller Enabling Platforms to use a unified standard of audience counting and every Seller and/or Seller Enabling Platform does it differently.

### 10 What can’t I do?

By having access to and use of the Services, you warrant on behalf of yourself, your users, and other parties you represent that you will not:

* (a) modify, copy, prepare derivative works of, decompile, or reverse engineer any materials and software that are contained on our Website and/or form part of the Services;
* (b) remove any copyright or other proprietary notations from any materials and software that are contained on our Website and/or form part of the Services;
* (c) transfer the materials to another person or “mirror” the materials on any other server;
* (d) knowingly or negligently use our Website, the Services or any associated services in a way that abuses or disrupts our networks or any other service we provide;
* (e) use our Website, the Services or any associated services to submit any false, inaccurate, misleading, defamatory or offensive content (including personal information) or transmit or publish any harassing, indecent, obscene, fraudulent, or unlawful material;
* (f) use our Website, the Services or any associated services in violation of any applicable Laws or any of our policies;
* (g) use meta tags or other hidden text utilizing CAASie’s name or trademarks without the express prior written consent of CAASie;
* (h) Distribute viruses or any other technologies that may harm CAASie or the interests or property of CAASie users
* (i) transfer your CAASie account to another party without our consent;
* (j) upload or submit content that does not comply with our Advertising Policy;
* (k) circumvent or manipulate our fee structure, the billing process, or fees owed to us;
* (l) use our Website in conjunction with sending unauthorised advertising or spam;
* (m) harvest, collect or gather user data without the user’s consent; or
* (n) use our Website, the Services or any associated services in such a way that may infringe the privacy, intellectual property rights, or other rights of third parties.

### 11 Your content

#### 11.1 Communications and Submissions

Our Services allow you to upload, submit, store, send or receive content (such as, but not limited to, your ad content) to or through our Services.&#x20;

Upon signing up our Services any communication, negotiation, or agreement regarding the purchase of Plays through the Service must be conducted through the CAASie Platform or in communication with representatives of CAASie.

In the event that agreement through our Services to purchase a Play is reached (this includes where you set a self executing campaign budget), you agree to place the order through the CAASie Platform.

#### 11.2 Content ownership

When you upload, submit, store, send or receive content to or through our Services (**Content Submission**):

* (a) you retain ownership of any intellectual property rights that you hold in that content; and
* (b) you give us (and those we work with) a perpetual, transferable, worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, post, publish, publicly perform, publicly display and distribute such content (**Content Licence**); and
* (c) you represent and warrant that you have the necessary rights (and have obtained any required consents and/or authorisations) to grant us the Content Licence.

#### 11.3 Extent of license

The rights you grant pursuant to Content Licence are for the purpose of operating, promoting, and improving our Services, as well as to assist us to develop new services and functionality. This license continues even if you stop using our Services.&#x20;

#### 11.4 Content Submissions

Any Content Submission must adhere to our Advertising Policy (and may be used or modified by us in accordance with our Advertising Policy). Additionally:

* (a) you agree that any content is your sole responsibility;
* (b) we assume no responsibility for any advertising content that is delivered to a Screen;
* (c) you must not upload or submit any content that would cause us or you to violate any applicable law, statute, ordinance or regulation; and
* (d) your content or posting may not be defamatory, libellous, threatening or harassing and it may not contain obscenity or any pornography.

#### 11.5 Content approval

All content must comply with our Advertising Policy. Even if it does comply, we or any Seller or Seller Enabling Platform, may (at their absolute discretion) determine not to approve the relevant content.

#### 11.6 Review

We may but are not required to review any Content Submission to determine whether it is acceptable, readable, appropriate, or violates our policies, and we may remove or refuse to deliver content to a Screen that we reasonably believe is inappropriate or violates our policies or the law.

### 12 How much will I pay and how?

#### 12.1 Delivery of ads

Our Services include automation that utilises an auction mechanism in respect of the purchase of one or more Plays. The highest bidder for Screen (or Screens) at a particular time will have their ad served (as long as they are eligible, and their content has been approved).&#x20;

#### 12.2 Eligibility

To be eligible to participate in an automated auction you must have completed all mandatory campaign settings (such as placing Content Submissions and having those submissions approved) and have credit available in your account. Your eligibility will also be restricted if you do not have enough hourly budget remaining for the relevant time period

#### 12.3 Pricing and CAASie Margin

If you are successful in winning one or more Plays, you will pay the Cost Per Play calculated as:

Cost Per Play = (Base Rate + CAASie Margin) × (1.05 ^ Net Eligible Bidders) + Service fee + applicable taxes

**Service fee** = 3% of the total tax-inclusive Cost Per Play

For the purposes of this formula:

(a) Base Rate means the base media rate used by CAASie to calculate the Cost per Play. The Base Rate is calculated using the Seller's Floor Rate or, where a current Floor Rate is not available, pricing or bid information available to CAASie as described in clause 12.4.

(b) CAASie Margin means the margin applied by CAASie to the Base Rate and may comprise a percentage, a minimum monetary amount per Play, or a combination of both. The margin applicable to your Organisation may vary based on factors including purchasing volume, account type, commercial arrangements or other agreed terms.

You can view the CAASie Margin currently applicable to your Organisation through your Account at <http://ui.caasie.co/about/pricing>.

The CAASie Margin applicable at the time Credits are purchased will apply to those Credits when subsequently used to purchase Plays. Before purchasing Credits, you will be required to accept the then-current Terms & Conditions and, by checking the relevant acceptance box and completing the purchase, you agree to the CAASie Margin applicable to that purchase.

You may contact CAASie to discuss your applicable Margin, and CAASie may agree to or apply a different Margin from time to time. Any change to your applicable Margin will apply to Credits purchased after the change takes effect. Where a change will also apply to Credits purchased before that date, we will notify you before the change takes effect.

(c) Eligible Bidders means the number of Buyers eligible to participate in the auction for a Play.

(d) Net Eligible Bidders means the number of Eligible Bidders less one. The Cost per Play increases by 5% for each additional Net Eligible Bidder.

(e) Applicable taxes means GST or any other tax CAASie is required by law to charge in connection with the Transaction.

#### 12.4 Base Rate and Seller Floor Pricing

A Seller or Seller Enabling Platform may specify a minimum price at which it is willing to sell a Play (Seller Floor Rate).

CAASie uses Seller Floor Rates to determine the Base Rate used in calculating the Cost Per Play. Where a current Seller Floor Rate is not available, CAASie may determine the Base Rate using historical Floor Rates, bids, pricing data or other information available to CAASie.

Advertising inventory is dynamically priced. As a result, the Base Rate may be higher or lower than the amount ultimately charged to CAASie by the Seller or Seller Enabling Platform for a particular Play.

The Base Rate is therefore a pricing input and does not represent or guarantee the amount ultimately charged by the Seller or Seller Enabling Platform.

Any difference between the Base Rate and the amount ultimately charged to CAASie does not result in an adjustment to the Cost Per Play after the Transaction has occurred.

#### 12.5 Bidding&#x20;

Our Services include auto bidding functionality which paces your spend based on your budgetary constraints in respect of each hour. You may set the hourly budget or daily budget. You will only be considered an Eligible Bidder for the purposes of our Pricing Formula if you have unused hourly budget at the time of the relevant Play and that budget is greater than the required Cost Per Play, where there are zero Net Eligible Bidders (1.05^0).

In addition to setting your budget, you may also set a “Max cost per play” this is the maximum amount you are willing to pay for a Play.&#x20;

While we offer auto bidding functionality there is still an option for you to submit manual bids. A manual bid sets the maximum amount you agree to pay for a particular Play and acts as a cap. If you submit a manual bid, you will only be included as an Eligible Bidder for the purposes of our Pricing Formula if your manual bid is above the required Cost Per Play, where there are zero Net Eligible Bidders (1.05^0).

#### 12.6 Campaign Budgets and Pacing

As contemplated above, you may choose to set an hourly budget or daily budget. Your budget can be linked to a particular campaign. Where you do so, you will benefit from our pacing algorithm. This is a mechanism to prevent overspend or to spread your spend across time periods.&#x20;

Where you set a campaign budget you will set:

* (a) the duration of campaign (start & end dates);&#x20;
* (b) the active hours (being times when the campaign is “on”); and
* (c) specific Screens that you wish for your ads to be delivered to (we make no-guarantees as to availability of such Screens even if they show as available on our Services)

Where you do so, we will endeavour but are not obligated to ensure that your budget is allocated in the relevant time period and during your chosen active hours. However, from time to time spend may fall outside of these time frames where delivery is delayed or time zones and/or daylight savings are not accounted for).&#x20;

Where you set a daily budget, we will convert your daily budget into an hourly budget by dividing the relevant amount by the number of active hours you have selected. You may change your daily or hourly budget at any time (but such changes may only be effective 12 hours later and accordingly your spend in that 12 hour period may exceed your revised budget). There are also other reasons why your spend may exceed total campaign budget, your hourly budget or your daily budget such as third party delays in respect of confirmation an ad was played.&#x20;

From time to time, via our Service, you may “Pause” your campaigns. This creates a temporary hold against your participation in auctions. We make an effort to ensure that the Pause is honoured as soon as practicable. However, where you implement a “Pause” you are deemed to acknowledge that:

* (a) some advertisements may be committed to the Seller for up to 24 business hours after the Pause has occurred (due to delay resulting from and including but not limited to internet speed and server communications); and&#x20;
* (b) you remain obligated to pay all fees resulting from such advertisements, which will be deducted from your Credit balance upon confirmation of a “proof of play” which occurs when we receive an electronic notification from the relevant Seller or Seller Enabling Platform indicating that the Play event occurred (despite the receipt of a proof of play we are unable to verify if the Play actually occurred on the relevant Screen and/or the condition of the relevant Screen)..

You acknowledge that all pacing & budget algorithms within CAASie are proprietary to us.

It is your responsibility to ensure you understand and agree to be bound by our fees or costs before you set budgets, place manual bids or engage in any Transactions.

#### 12.7 Selected Buyers

As the price is calculated by a formula and not the highest price a Buyer is willing to pay for the relevant Play, more than one Buyer may have budget to pay the relevant price for the Play. In such circumstances, our algorithm preferences the Buyer with the higher hourly budget (less what has been spent in that hour). This budget will diminish as that Buyer wins auctions (and Transactions in respect of Plays occur).&#x20;

Detailed examples of the pricing and auction bidding process are set out in [Annexure A](/legals/caasie-legals/user-terms-and-conditions/annexure-a-bidding-process).&#x20;

#### 12.8 Clustering

As set out in this clause 12, you will pay per Play. Accordingly, if your content plays on more than one Screen you will pay a separate fee in respect of each Screen it plays on (provided they are set up in our System as individual Screens).&#x20;

Some Screens will not be set up as individual Screens but rather as part of a cluster of Screens (for example at a service stations) these clustered Screens will all show the same content at the same time. If this is the case, we will charge in the same manner as for a single Screen (except we expect the Floor Rate the Seller or Seller Enabling Platform charges us for the relevant Play will be higher) . Depending on how the Screens have been set up in our system, you may or may not be made aware that the Screen in which your Play is shown is a single Screen or cluster of Screens.&#x20;

### 13 Request and Acceptance

* (a) Screens are generally controlled by a Content Management System (**CMS**). This system controls the scheduling and display of content on the relevant Screen. When the CMS detects an availability, it will trigger a request for content from external parties. Seller Enabling Platform are an external party (but may not be the only external party offered the opportunity to submit content for the relevant window).
* (b) This request is initially received by our Seller Enabling Platform and then, at their discretion, sent to us. When sent to us, they will provide relevant information in respect of cost, price, ad specifications provided to them by the Screen owner (**Required Specifications**).
* (c) If there is a winner via our automated auction process (that also matches all the Required Specifications) we'll send a response with the corresponding content.&#x20;
* (d) When we submit content on behalf of a Buyer, we will receive a notification if the Buyer’s ad has been selected by the Seller or Seller Enabling Platform and is scheduled to play. If it is selected, once played we will also receive a "proof-of-play" notification. This exchange follows international open real-time-bidding (open RTB) standards.&#x20;
* (e) You will only be charged in respect of a Play when we have received a “proof of play”. However, while we await such receipt which can be delayed, we may hold funds in anticipation of the notification.
* (f) You acknowledge that:
  * we rely on “proof of play” notifications;
  * even where we do receive a “proof of play” notification we have no way of confirming whether the ad did in fact play on the relevant Screen’ and&#x20;
* (g) you accept that the “proof of play” notice of win for an auction (from CAASie’s supply partners including but not limited to the Seller’s systems, the system of the Seller Enabling Platform and/or the CAASie system) is confirmation of the relevant transaction/Play for the purposes of calculating charges under these Terms.&#x20;

### 14 Dashboard and Information

#### 14.1 Dashboard

You will have access to a dashboard which provides reports on Plays that you have won, the expected number of Impressions in respect of such Plays as well as your spend.&#x20;

We make no assurances in respect of the timeliness of information displayed on the dashboard given that we sometimes experience up to 24 hours of delay in respect of receiving confirmation that the relevant Screen played your content.&#x20;

#### 14.2 Other information we make available to you

We may also display:

* (a) averages and minimum costs in respect of Plays as well as graphical representations as to the fluctuation in such amounts based on constraints (such as time of day). Where we do so, such information is to be treated as indicative only and not to be relied upon.&#x20;
* (b) guides as to the availability of certain Screens (however, we do not make any representation as to the number of Impressions available in respect of that Screen (if any) or the effectiveness of that Screen.

### 15 Credits

#### 15.1 Purchase of Credits

Credits are purchased in advance pursuant to your chosen payment method. By purchasing Credits through our Services, you authorise us to deduct Credits from your account for any fees you accrue as a result of using our Services.&#x20;

Users within an Organisation may create “Client” Organisations for the purpose of distinguishing between Credits purchased by or on behalf of a third party (for example one of their clients). Where Credits are purchased by or on behalf of such third party, the Credits will be held separately in a cache which represents the Credits available to that relevant “Client” Organisation.&#x20;

#### 15.2 Ownership of credits

In all cases the Credits are deemed to be the property of the owner of the credit card, bank account, or other payment method used during the purchase of Credits.&#x20;

Credits cannot be transferred between separate caches unless you can provide ownership details to us and we agree in writing to accept such transfer and facilitate it via our Services. We reserve the right to refuse transfer of Credits. Where we do so we may at our discretion determine to provide you with a refund instead of a transfer (the availability and processes in respect of refunds are subject to these Terms).

#### 15.3 Displayed Value

By default, Credits will be displayed as Equivalent US Dollars (irrespective of the currency you have nominated). As these are pre-paid, you will receive a locked in Equivalent US Dollar amount on the date of purchase and this will not change based on swings in exchange rates.

However, if you choose, via our settings, to display the theoretical value of your Credits in another currency, you will see fluctuations based on the relevant exchange rates of your chosen currency as against the US Dollar. As the Credits are not generally refundable such value is purely theoretical and is provided to you to assist you to understand the cost of your advertising spend in your chosen currency.  &#x20;

#### 15.4 Deduction

All transactions on CAASie are deducted against their Organisation’s cache of pre-paid Credits (and you will not be able to participate in any auction process if you do not have sufficient Credits at the relevant time). Credits are only deducted for the content that is committed to be played on the appropriate Screen.

#### 15.5 Expiry

You agree that Credits will be archived and expire in accordance with our [Credit Expiry and Archive Policy](https://support.caasie.co/legals/caasie-legals/credit-expiry-and-archive-policy).&#x20;

### 16 Billing Process

#### 16.1 Billing generally&#x20;

* (a) Transactions (including those with respect to the purchase of Credits) are facilitated and Buyers are billed through our Services.&#x20;
* (b) All amounts paid to us are non-refundable. Once a Buyer’s advertisement has won the real-time auction and/or has been delivered to the Seller, no cancellations are permitted.
* (c) We use a third-party payment processor, Square AU Pty Ltd (ABN 38 167 106 176) (Square) or Airwallex Pty Ltd (ACN 609 653 312, AFSL No. 487221) (Airwallex), to facilitate all such payments and disclaim all liability in respect of their services.
* (d) We separately pay Sellers and Seller Enabling Platforms pursuant to our contractual relationships with those parties.&#x20;

Our billings may appear under the name “CAASie” or other CAASie account name e.g. Heurist Pty Ltd. You will receive an invoice upon purchase of credits, inclusive of GST and Fees.

#### 16.2 Enabling Automatic Credit Top-Ups

* (a) By clicking the “Auto top-up” toggle button in the “Organisation Settings” page of our Website to the “on” position, Buyers may opt in for a service that automatically tops up their Credits (**Top-Up Scheme**).&#x20;
* (b) Where a Buyer enables the Top-Up Scheme (**Enabled Top-Up Scheme**) the Buyer agrees to automatically purchase Credits in accordance with clauses 16.2 to 16.9 (with each purchase of Credits to be considered an “**Auto Top-Up**”).

#### 16.3 Size of each Auto Top-Up

* (a) At the time the Top-Up Scheme is enabled, the Buyer will be required to set the number of Credits that are to be purchased each time an Auto Top-Up is to occur (**Quantified Top-Up Credits**).&#x20;
* (b) The Buyer may, at any time, by visiting the “Auto top-up” section of the” Organisation Settings” page of our Website, adjust the quantity of the Quantified Top-Up Credits.
* (c) Pursuant to an Enabled Top-Up Scheme, the Buyer agrees that each time their Credit balance drops below the threshold contemplated in clause 16.4, the Buyer is to automatically purchase the Quantified Top-Up Credits and instructs CAASie to take any actions or steps required to complete the automatic purchase of such Credits (Instructions).

#### 16.4 When an Auto Top-Up takes place

* (a) An Auto Top-Up is to occur each time the Buyer’s credit balance drops below the number of Credits required to \[maintain a budget for an active campaign for at least 12 hours] (**Credit Balance Threshold**).
* (b) The Buyer acknowledges that, as the timing of Auto Top-Ups is contingent on Credit spend and predicted Credit spend as contemplated in clause 16.4(a), the Auto Top-Ups will occur at irregular intervals and there will be no set duration between Auto Top-Ups.   &#x20;

#### 16.5 Term of Top-Up Scheme

* (a) Authorisation for each Enabled Top-Up Scheme will last for 12 months (unless cancelled earlier) from the date of the relevant authorisation (**Top-Up Term**).
* (b) After each 12 month period, if a Buyer wishes for the Top-Up Scheme to continue, the Buyers must opt in to the Top-Up Scheme again through the same process in subclause 16.2(a). After each opt in, the Top-Up Term will be extended for a further 12 months (unless cancelled earlier). &#x20;
* (c) During the Top-Up Term, Buyers understand and agree that Credits will be purchased automatically on the Buyer’s behalf in accordance with the Instructions and clauses 16.2 to 16.9.&#x20;

#### 16.6 Third party payment processing of Auto Top-Ups

* (a) A Buyer that wishes to opt in to the Top-Up Scheme must provide its credit card details to Square or Airwallex, which will store and use those details in accordance with its policies and procedures.&#x20;
* (b) We will not store the Buyer’s credit card details, and will only have access to the last four digits of the Buyer’s credit card number.&#x20;
* (c) When a Buyer’s Credit level drops below the Credit Balance Threshold, we will automatically submit a request to Square or Airwallex to charge the Buyer’s credit card for the purchase of the Quantified Top-Up Credits.&#x20;
* (d) Square and Airwallex complies with the Payment Industry Data Security Standards (“PCI DSS”) in respect of the retention and storage of credit card information. We have a separate contractual relationship with Square and Airwallex for the safety and security of Buyer’s credit card information and warrant that Square and Airwallex will take all reasonable steps in accordance with our contract with it and the PCI DSS to protect Buyers’ credit card information. However, the digital storage of financial information carries inherent risk, and we disclaim any liability for the unauthorised use or access of Buyers’ credit card details that is beyond the reasonable control of Square or Airwallex.&#x20;

#### 16.7 Auto Top-Up Notifications

* (a) We will notify Buyers when their Credit balance is close to the Credit Balance Threshold and inform such Buyers that an Auto Top-Up is to automatically occur when the Credit Balance Threshold is met.
* (b) We will notify Buyers each time an Auto Top-Up occurs. &#x20;

#### 16.8 Other Auto Top-Up Terms

* (a) It is a Buyer’s responsibility to ensure positive net activity in respect of its credit card when Auto Top-Ups under the Top-Up Scheme are due.
* (b) If A Buyer believes that an error has been made in respect of its Credit top-up, it must notify us immediately. We will investigate any potential errors or disputes in a fair and timely manner. If we determine that an error has occurred, we will immediately inform Square or Airwallex and ensure that the charge is reversed, refunded or adjusted as necessary, according to Square’s or Airwallex’s procedures. If, after conducting a thorough investigation, we believe that no error has occurred, we will promptly inform the Buyer of our reasons in writing.&#x20;

#### 16.9 Cancellation of Top-Up Scheme

* (a) Buyers can cancel the Top-Up Scheme at any time by clicking the “Auto top-up” toggle button in the “Organisation Settings” page on our Website to the “off” position. The cancellation will take effect immediately.&#x20;
* (b) There will be no fee or penalty for cancelling the Top-Up Scheme.&#x20;

### 17  Refunds and Cancellations

Our [Refund Policy](https://support.caasie.co/legals/caasie-legals/refund-policy) sets out your rights in respect of refunds and cancellations and no other refunds or cancellations will be effective or permissible.&#x20;

### 18 Your Data and Privacy&#x20;

As part of the signing up process we will require you to create an account and a ‘Profile’, which will include your Personal Information, such as your name, address, phone number, email address and ABN (**Profile Information**). In addition, we and our third party service providers, may also require you to provide additional Personal Information, such as information to confirm your identity.

Your privacy is important to us and we undertake to comply with the Privacy Laws in the course of providing the Services to you.

Our [Privacy Policy](https://support.caasie.co/legals/privacy-policy) explains how we store and use, and how you may access and correct your Personal Information, how you can lodge a complaint regarding the handling of your Personal Information and how we will handle any complaint.&#x20;

By providing your Personal Information to us, you consent to the collection, use, storage and disclosure of that information as described in the Privacy Policy

You also expressly acknowledge and consent to:&#x20;

* (a) us sharing, transferring and disclosing Personal Information provided by you with our Related Bodies Corporates and third party service providers to the extent required in providing access to, maintaining and servicing our Website or the Services or providing the Services; and &#x20;
* (b) such Related Bodies Corporates or third party service providers storing and processing such Personal Information provided by you on servers that may be located outside of Australia.<br>

### 19. Confidentiality

You or us must not disclose, or use for a purpose other than as contemplated by these Terms, any Confidential Information unless you or us are expressly permitted under these Terms to do so.

You or us may disclose any Confidential Information:

* (a) to each other;
* (b) under corresponding obligations of confidence, to Related Bodies Corporate and employees, legal advisors or consultants of such persons;
* (c) which is at the time lawfully in the possession of the proposed recipient of the Confidential Information through sources other than you or us, or a Related Body Corporate;
* (d) in enforcing these Terms or in a proceeding arising out of or in connection with these Terms;
* (e) if required under a binding order of a Court or Tribunal or under a procedure for discovery in any proceedings;
* (f) if required under any Law or any administrative guideline, directive, request or policy whether or not having the force of law, including the rules of any securities exchange;
* (g) as required or permitted by these Terms;
* (h) to its legal advisers, its insurers and its consultants; or
* (i) with the prior written consent of you or us (as the case may be).

### 20 Publicity

You agree that, notwithstanding the Confidentiality provision above, we may in any marketing or other material used by us:

* (a) disclose to third parties the fact that you have entered into these Terms with us; and
* (b) use de-identified information about you.

For the avoidance of doubt, marketing material may include (but is not limited to) case studies regarding you or your involvement with us, however we will only identify you in marketing material (including in case studies) with your prior written consent.

### 21 Ownership of Intellectual Property in our Website and Services

* (a) All software used by us is our property or property of our licensors and suppliers and protected by Australian and international copyright laws as well as the intellectual property rights described in these Terms.
* (b) We retain all ownership and use rights in our Website and the Services (including the CAASie Platform). Our Website and the Services (including the CAASie Platform) are subject to protection under the copyright and or trade secret laws, where applicable, and other intellectual property laws of Australia and other jurisdictions. The rights granted to you under these Terms are limited to use of, and access to, our Website and the Services (including the CAASie Platform).
* (c) Notwithstanding anything to the contrary express or implied, these Terms do not operate to grant to you a licence (implied or otherwise) in respect to any part of our Website or the Services (including the CAASie Platform) or to any other of our proprietary information, documentation, record (or to any part, portion or aspect thereof). We or our suppliers own all rights in and to our Website and the Services (including the CAASie Platform) and have full power and authority to grant the rights set out in these Terms, and we retain all rights not specifically granted to you in these Terms.
* (d) We acknowledge that you own or license all rights, title and interest in the Customer Data (including any Intellectual Property Rights), and that these Terms do not transfer ownership of any such right, title or interest of you or any third party.&#x20;
* (e) You also expressly acknowledge and consent to:&#x20;
  * us sharing, transferring and disclosing Customer Data provided by you with our Related Bodies Corporates and third party service providers to the extent required in providing access to, maintaining and servicing our Website or providing the Services; and &#x20;
  * such Related Bodies Corporates or third party service providers storing and processing Customer Data provided by you on servers that may be located outside of Australia.
* (f) CAASie name and logo and all related product and service names, design marks and slogans used on CAASie are the trademarks or service marks of CAASie. All other marks are the property of their respective companies. No trademark or service mark license is granted in connection with the materials contained on our Services and access to our Services does not authorise anyone to use any name, logo or mark in any manner (without our prior written consent).

**This clause survives termination of these Terms for whatever reason.**

### 22 Customer Data and Derivative Materials

You acknowledge and agree that:&#x20;

* (a) we may access, use, adapt, modify, reproduce, reformat, transform, and process the Customer Data, to the extent necessary to provide the Services and to otherwise carry out our obligations under these Terms;&#x20;
* (b) we may create Derivative Materials from the Customer Data, including by combining Customer Data with other information collected or otherwise obtained by us, but only provided that the Derivative Materials do not incorporate Customer Data or your Confidential Information in a form that could reasonably identify any individual, including you;&#x20;
* (c) we may use information about you, or information about your use of the Services, for the purposes of improving the Services, detecting and addressing threats to the functionality, security, integrity and availability of the Services, detecting and addressing breaches of these Terms or any of our other policies and to help us to resolve your service requests; and
* (d) any existing or future Intellectual Property Rights in any Derivative Materials vest in us absolutely. You agree to assign, and procure the assignment of, such Intellectual Property Rights in any Derivative Materials to us immediately on their creation.

If we become aware of any unauthorised access to, use or disclosure of, or breaches of security in relation to, any your Customer Data or Personal Information in connection with our provision of the Services, we will:

* (a) immediately notify you in writing and provide you with all details of the act or breach;
* (b) co-operate and comply with your reasonable directions in relation to such event; and
* (c) promptly take all reasonable steps to rectify or remedy such breach where possible.

**This clause and all provisions in this Agreement regarding representations and warranties, indemnification, disclaimers and limitations on liability shall survive termination of these Terms for whatever reason.**&#x20;

### 23 Our liability to you and your liability to us

* (a) We shall defend, hold harmless and indemnify you from and against any Loss suffered or incurred by you arising out of or in connection with any Claim that the Services infringe any Intellectual Property Right or other right of any third party, except to the extent that such Loss is caused or contributed to by an act or omission of you or your personnel.&#x20;
* (b) You must defend, hold harmless and indemnify us, our Related Bodies Corporates and our employees, contractors, servants and agents (the **Indemnified Parties**) from and against any Loss suffered or incurred by the Indemnified Parties arising out of or in connection with:
  * a. any breach of these Terms by you;
  * b. any Claim by any person in connection with any data used or disclosed by us in connection with these Terms;
  * c. any Claim by any person that is connected with your use of the Services;&#x20;
  * d. any dispute with another User;
  * e. inadequate reporting, purchase, collection or remittance by you of any taxes relating to transactions conducted by us or via our Services;
  * f. any violation of any Law or regulation governing your activities on or off of our Services;
  * g. the infringement of any intellectual property or other right of any person or entity; or
  * h. any loss or damage to property arising out of or otherwise in connection with any wrongful act or omission of you.
* (c) We reserve the right to assume the exclusive defence and control of any matter otherwise subject to indemnification by you, and you shall not in any event settle or otherwise dispose of any matter without our prior written consent.
* (d) For all claims of damages during any twelve (12) month period relating to our performance under these Terms, including penalties and interest, and regardless of the form of claim or action, whether in contract, tort, strict liability or otherwise, including without limitation, claims regarding the Services or work product, any other undertakings promised herein or for any error or other breach of our obligations under these Terms, our total liability shall not exceed an amount equal to the fees paid by you to us under these Terms for the Services which forms the basis of such claim(s), during such twelve (12) month period.  In the event that these Terms have been in effect for less than twelve months, then such liability shall be reduced proportionately to correspond to the expired period of these Terms.
* (e) You may not bring any action arising out of these Terms or your use of the Services, regardless of form or the basis of the claim, more than one (1) year after the cause of action has arisen (or if multiple causes, from the date the first such cause arose). In the event that you bring an action outside of the time limit, we, shall be entitled to recover from you our reasonable attorney’s fees in responding to such action.
* (f) To the maximum extent permitted by Law, in no event shall we be liable for: (a) indirect, exemplary, incidental, special or consequential damages or costs, including lost or damaged data; loss of profit or goodwill, whether foreseeable or not, even if we have been advised of the possibility of such damages; (b) penalties, interest or taxes assessed by a taxing authority; (c) third party claims against us or you; (d) damages to the extent they arise because you have failed to perform your responsibilities under these Terms; and (e) any Loss suffered or incurred by you arising out of or in connection with your access to or use of the Services.
* (g) The Competition and Consumer Act 2010 (Cth) (including the Australian Consumer Law) (“the CCA”) provide certain guarantees to particular types of consumers and in particular circumstances. These guarantees and rights may provide you with rights that cannot be excluded. For the avoidance of doubt, nothing in these Terms excludes, restricts or modifies such non-excludable rights and all preceding provisions are to be read subject to the provisions of the CCA.

**This clause and all provisions in this Agreement regarding representations and warranties, indemnification, disclaimers and limitations on liability shall survives termination of these Terms for whatever reason.**&#x20;

### 24 Copyright Protection

We comply with the provisions of the Copyright Act 1968 (Cth). If you reasonably and in good faith believe that your work has been copied, imitated or improperly used in violation of the commonwealth copyright laws and has been posted on our Services, please provide us with all of the following information in writing:

* (a) Electronic or physical signature of the person authorised to act on behalf of the owner of the copyrighted interest;
* (b) Description of the copyrighted work that you claim has been infringed upon;
* (c) Description of where the material that you claim is infringing your copyrighted material is located;
* (d) Your address, telephone, mobile phone and email address so that we can contact You if necessary;
* (e) A statement by you that you have a reasonable, good faith belief that the disputed use is not authorised by the copyright owner, its agent or the law; and
* (f) A statement by you made under penalty of perjury, that the above information in your notice to us is accurate and that you are the copyright owner or are authorised to act on the copyright owner’s behalf.

Before sending a notice to us, you should confirm that you are the rightful copyright owner or have the lawful rights to the copyright which the Copyright Act requires. Failure to include all of the information requested herein may result in a delay or failure to review your claim.

### 25 Comments

From time to time, we may request that you provide us with feedback or reviews on the Services. You are not obliged to provide such feedback.

All reviews, comments, feedback, suggestions, feature requests, ideas and other submissions disclosed, submitted or offered (collectively, the “Comments”) to us or otherwise disclosed, submitted or offered in connection with your use of the Services shall be and remain our property. Such disclosure, submission or offer of any Comments shall constitute an assignment to us of all worldwide right, title and interest in and to all copyrights and other intellectual property in the Comments. As a result, we will own exclusively all such right, title and interest and will not be limited in any way in our use, commercial or otherwise, of any Comments.

### 26 GST and Taxes Generally

#### 26.1 GST

* (a) In this clause, capitalised words have the meaning given to them by A New Tax System (Goods and Services Tax) Act 1999 (Cth), and all related legislation.&#x20;
* (b) We will supply the Goods and/or Services to you for the price contemplated in these Terms or as otherwise subsequently confirmed to you.&#x20;
* (c) Unless otherwise specified, all prices quoted are inclusive of GST and GST (or an equivalent applicable tax) will be payable by you to us in respect of any Transaction. The applicable tax treatment will be determined having regard to the billing, location and tax information provided by you. Where sufficient information has not been provided to establish that a different tax treatment applies, Australian GST may be applied by default.

#### 26.2 Disclaimer and indemnity

The Buyer agrees that:

* (a) it is responsible for paying all applicable taxes and for any and all hardware, software, service and other costs they may incur when they use our Services;
* (b) we bear no responsibility for the reporting, payment, collection and remittance of any sales/use tax, transaction tax, transfer tax or any other fee or tax that may be assessed on any sale or transaction conducted through our Services by any jurisdiction having taxing authority over the sale or transaction; and
* (c) they are responsible for, and will indemnify us against, any liability for any sales/use or similar transaction tax that is or may be assessed by any jurisdiction.

### 27 Other important information

#### 27.1 Overarching promises

Other than the warranties specifically set out in these Terms and other than as required by Law (including the Australian Consumer Law if applicable), you understand and agree that:

* (a) you have full power, authority and legal capacity to enter into and perform your obligations under these Terms; and&#x20;
* (b) execution and performance by you of these Terms will not result in a breach of any terms or conditions of any instrument or agreement to which you are a party.
* (c) you have obtained all permits, authorisations, licences, registrations or other approvals that are required or necessary for us to provide any of the Services to you, and if you are not the owner of the business, you have obtained any consent, authorization, licences or other approvals from the owner of the business that are required or necessary for us to provide any of the Services to you; &#x20;
* (d) you must provide us any information we reasonably require for the purposes of these Terms;
* (e) you represent and warrant that all information that you provide to us is true and correct and you must not mislead or deceive us in relation to any information that you provide to us;&#x20;
* (f) you must promptly tell us if information you have provided to us changes, including your billing address;
* (g) we do not represent, warrant or accept any liability in relation to the timeliness, accuracy, currency, reliability or quality of the Services, or any advice, suggestions, recommendations or other information contained within the Services;
* (h) we do not represent or warrant that the Services or any advice, suggestions, recommendations or other information contained within the Services, are free from errors or omissions, or that they are exhaustive and their use will be uninterrupted;
* (i) we make no endorsement or warranty regarding any out-of-home screens or any transactions entered into through our services;
* (j)we disclaim any warranties, representations or endorsements, express or implied, with regard to the Services or any advice, suggestions, recommendations or other information contained within the Services including all implied warranties of suitability, merchantability, fitness for a particular purpose, or non-infringement;
* (k) you have accepted the Service provided ‘AS IS” and “WHERE IS’ and you waive all other related warranties, express or implied, including without limitation, any implied warranty of merchantability, fitness for an intended or particular purpose, time of performance or otherwise;
* (l) you are not misrepresenting your identity, location or authority to enter into contracts and you are of legal age and capacity to enter into contracts;
* (m) you assume sole responsibility and entire risk as to the suitability and results obtained from use of the the Services and any decisions made or actions taken based on the information contained in or generated by the Services;
* (n) we have no responsibility to any person other than you and nothing in these Terms & Conditions confers, or purports to confer, a benefit on any person other than you;
* (o)we are not responsible for or obliged to examine the veracity, accuracy or completeness of any information published on our Website (or any third party website) by a User or third party in relation to the Services;
* (p) you agree to the admissibility of computer records and electronic evidence in any dispute under these Terms;
* (q) we are not responsible for user-generated content such as postings, listings, feedback, pictures and assume no liability for typographical errors in listing information on the CAAsie Platform or;
* (r) we may send you service announcements, administrative messages, and other information to improve user experience (and you may opt out of some of those communications);
* (s) that results obtained from use of the Services: (i) will not, under any circumstances, be considered professional advice (including tax, legal or accounting advice) and it would be advisable for you to obtain such advice from your professional advisor, (ii) are not meant to replace sound professional judgment or individualised attention of such professional advisors or your circumstances; and
* (t) some software used in our Services may be offered under a third party or open source license and there may be provisions in the third party or open source license that expressly override some of these terms.

#### 27.2 Representative promises

In addition to the above, if you are using our Services on behalf of a Represented Entity, you warrant and agree that:

* (a) you have the authority to bind the Represented Entity to comply with these Terms and to enter into payment agreements on behalf of the Represented Entity;
* (b) the relevant Represented Entity will hold us harmless and indemnify us from any claim, suit or action arising from or related to the use of the Services or violation of these terms, including any liability or expense arising from claims, losses, damages, suits, judgments, litigation costs and attorneys’ fees.\
  \
  Where you are using the Services on behalf of a Represented Entity in accordance with this clause, the Represented Entity is responsible for your use of the Services and any acts or omissions by you in connection with the Services in that capacity. The Represented Entity assumes any liability and indemnity imposed on you under clauses 23 and 30.4 in connection with such use, acts or omissions, and that liability and indemnity will not apply to you personally.\
  \
  This limitation of personal liability does not apply where you use the Services on your own behalf or represent that you have authority to act on behalf of a Represented Entity when you know that you do not have, or no longer have, that authority.

### 28 No reliance on Collaborator input

We may, from time to time, collaborate with third parties to develop new features or services for the Services, which may include advice, suggestions, recommendations or integration with third party services (Collaborators).&#x20;

You acknowledge and agree that:&#x20;

* (a) you will review and make your own assessment and verification of any advice, suggestions, recommendations or other information made available through the the Services and you must not rely (in whole or in part) on such advice, suggestions, recommendation or other information;&#x20;
* (b) we are not responsible for any advice, suggestions, recommendation or other information provided through the Services, including any advice, suggestions, recommendations or other information provided by Collaborators or other third parties; and
* (c) CAASie does not originate information in respect of Impressions and relies on Sellers and Seller Enabling Platforms for these metrics and CAAsie has no way of verifying the veracity of any claims as to audience size.&#x20;

### 29 Scheduled Maintenance/System Downtime

We reserve the hours between 10:00 pm and 5:00 am (Australian Eastern Standard Time) for system maintenance and will provide maintenance at other hours as we deem necessary. This may or may not cause system downtime. In the event certain Services are disrupted ending times may be extended without notice as a result of scheduled or unscheduled downtime, but any such extensions are made at our discretion.

Except when required by law, we are not responsible for transactions not being processed or not being accepted due to technical difficulties.

### 30 Intended Use and Site or Platform Abuse.

#### 30.1 Intended Use

The content and software on CAASie may be used only as a resource for the marketing, sale and purchase of media and billboard advertising space and other related display boards and services. Any other use, including the reproduction, modification, distribution, transmission, republication, display, or performance, of the content on the CAASie is strictly prohibited.

#### 30.2 Misuse

You may not use content from our Services unless You obtain permission from its owner or are otherwise permitted by law. These terms do not grant You the right to use, remove or alter any branding or logos used in our Services.

#### 30.3 Platform Abuse

You are prohibited from violating or attempting to violate the security of our Services, including, without limitation:

* (a) accessing data not intended for you or logging onto a server or an account which you are not authorised to access;
* (b) attempting to probe, scan or test the vulnerability of a system or network or to breach security or authentication measures without proper authorization;
* (c) attempting to interfere with service to any user, host or network, including, without limitation, via means of submitting a virus to us or our Services, overloading, “flooding,” “spamming,” “mail bombing” or “crashing”;
* (d) sending unsolicited email, including promotions and/or advertising of products or services via our Services, or obtain other user information from the site in order to do so;
* (e) forging any TCP/IP packet header or any part of the header information in any email or newsgroup posting;
* (f) using any device, software or routine to interfere or attempt to interfere with the proper working of our Services or any activity being conducted on the CAASie Platform or bypass any measures used to restrict access to the site;
* (g) using or attempting to use any engine, software, tool, agent or other device or mechanism (including without limitation browsers, spiders, robots, avatars or intelligent agents) to navigate or search the site other than the search engine and search agents available pursuant to our Services and other than generally available to third party web browsers; or
* (h) collecting information about other users without their consent.&#x20;

#### 30.4 Other

We reserve the right to refuse service to anyone, subject to applicable Law.&#x20;

We will exercise this right with Buyers who fail to complete any Transaction. Additionally, if we suspect you of misusing our Services, breaching our terms or policies, taking any actions that we perceive could adversely affect our business or violating any laws or regulations, we may suspend or stop providing our Services to you and your Represented Entity. Where, you are found to have engaged in any abusive or fraudulent activity in connection with CAASie or our Services, we may terminate your Account.&#x20;

Subject to clause 27.2, You (and your Represented Entity) are liable for and must indemnify us against all claims, losses, damages, liabilities, judgments and fees, and pay any costs incurred by us in respect of your misuse of the CAASie Platform or for your violation of any these Terms (including but not limited to the amounts of third party claims against us, our actual legal fees and collection/enforcement fees, fees in respect to any Transactions you fail to pay for, fees in respect of any Screens on which You place false bids and our time in resolving any issues with respect to your misuse/violation).

### 31 Force Majeure

We will not be liable for any damages or injury caused by any delay in or failure or defect of performance of any part of the Services under these Terms or be liable for any other consequences, damage, injury or loss, caused by or resulting from any act, event, occurrence, or cause beyond its reasonable control, including without limitation, failure of telecommunications or Internet services, war, vandalism, sabotage, terrorism, accidents, pandemics, epidemics, quarantines, fires, explosions, earthquakes, floods, strikes, labour disputes, shortages or delays in obtaining suitable material, labour or transportation, interruption of utility services, acts of any government unit or agency thereof, or acts of the other party, or any similar cause.

### 32 Variation

We may make changes to the terms and conditions of these Terms (including the functionality of our Services and/or our fees) from time to time to accommodate changes in Law or our business practices.

Changes which are administrative, corrective or otherwise do not materially affect your rights or obligations under these Terms may take effect immediately upon publication.

Where a change materially affects your rights or obligations under these Terms, we will notify you in accordance with clause 36(b) before such change takes effect. Changes made for legal or regulatory reasons may take effect immediately where required.

If you do not want to accept a material change, you are entitled to terminate, subject to clause 6(f), these Terms by notice (via email) to us within 7 days after receiving notice of the relevant change. Where you have active or pending transactions at the time you give notice, termination will take effect once those transactions have been completed or otherwise resolved in accordance with these Terms.

You may be asked to accept updated Terms through the Services. If you accept the updated Terms through the Services, you will be taken to have accepted the relevant changes.

If you do not expressly accept the updated Terms but, after the relevant change takes effect and the 7-day period referred to above has expired, you make a purchase or otherwise acquire further goods or services from us, you will be deemed to have accepted the relevant changes.

### 33 Updates&#x20;

We may make Updates to our Website, the CAASie Platform and the Services from time to time. Such Updates will be deemed to form part of these Terms.&#x20;

### 34 Complaints and Dispute Resolution

If you have a complaint regarding the provision of any Service by us to you, or these Terms generally, you may lodge a complaint with us in accordance with our standard complaints and dispute resolution procedures.

Additionally, all complaints about a Buyer or a Seller in connection with a sale must be addressed through CAASie support (<support@caasie.co>). CAASie will review such disputes but will not arbitrate disputes or arguments between Sellers and Users (or any Other).

Our standard complaints and dispute resolution procedures are published on our Website.

### 35 Social Media&#x20;

You agree that, where our Services integrates in any way with social media, with respect to such integrations, you will adhere to any social media policy enacted by us from time to time.

### 36 General

* (a) You may not assign or transfer any rights under these Terms to any other person without our prior written consent.
* (b) Any notice given under these Terms must be in writing and:
  * if given by you to us, sent by email to <support@caasie.co>;&#x20;
  * or if given by us to you, either: sent by email to the email address associated with your Account; or displayed within your Account or through the Services in a manner reasonably capable of bringing the notice to your attention.
    * A notice sent by email will be deemed to have been received when it becomes capable of being retrieved at the recipient's designated email address.
    * A notice displayed within your Account or through the Services will be deemed to have been received when it is made available to you in a manner reasonably capable of bringing the notice to your attention
    * You are responsible for ensuring that the contact information associated with your Account, including your email address, is accurate and kept up to date.
* (c) These Terms contain the entire understanding between us and you with respect to the access to and use of the Services and supersedes all other agreements between us and you with respect to the subject matter herein.&#x20;
* (d) You acknowledge and agree that no representations have been made by us to you other than as expressly set forth in these Terms, and that you have not relied on any representations not expressly set forth herein.&#x20;
* (e) No failure to exercise or delay in exercising any right, power or remedy under these Terms operates as a waiver. A single or partial exercise or waiver of the exercise of any right, power or remedy does not preclude any other or further exercise of that or any other right, power or remedy. A waiver is not valid or binding on the party granting that waiver unless made in writing.
* (f) Should any part of these Terms be held by a court of competent jurisdiction to be invalid, illegal or unenforceable, that portion shall be deemed null and void and severed from these Terms for all purposes and the remainder of these Terms shall remain in full force and effect.
* (g) These Terms shall be governed by and construed in accordance with the law of Queensland (without regard to principles of conflicts of law). You and us expressly and irrevocably consent to the exclusive jurisdiction of the courts of Queensland for the purpose of any action relating to these Terms and expressly and irrevocably waives, any objection which it may have to the laying of venue of any action brought in any court and any claim that any action has been brought in an inconvenient forum. Notwithstanding the foregoing, we reserve the right to institute proceedings in any jurisdiction in order to (i) obtain interim or provisional relief pending resolution of a dispute; or (ii) collect from you any monies due under these Terms or under an award of the court described above. In the event that you bring an action in an improper forum, we shall be entitled to recover from you our reasonable attorney’s fees in responding to such action.

### 37 Definitions and Interpretation

#### 37.1 Definitions

The following definitions apply unless the context requires otherwise.

**Advertising Policy** means the Advertising Policy available at <https://support.caasie.co/legals/advertising-policy>, as amended from time to time

**Australian Consumer Law** means schedule 2 of the Competition and Consumer Act 2010 (Cth).

**Business Day** means a weekday on which banks are open in Brisbane, Queensland.

**Bidding Process**  means the Bidding Process available in [Annexure A](/legals/caasie-legals/user-terms-and-conditions/annexure-a-bidding-process)

**CAASie Platform** means the “CAASie App” (and any related software operated by us) which provides and/or facilitates the CAASie Functionality.

**CAASie Functionality** means the purchase of Plays on digital Out-of-home Screens.&#x20;

**Claim** means, in relation to a party, a demand, claim, action or proceeding made or brought by or against the party, however arising and whether present, unascertained, immediate, future or contingent.

**Complimentary Credits** means Credits that are provided to the User by CAASie at no cost. This may include, but is not limited to, Credits provided as part of a promotional package or a rewards program.

**Confidential Information** means all information of a confidential nature, in any form whether tangible or not and whether visible or not, disclosed or communicated by a party to the other, or learnt or accessed by, or to which the other party is exposed as a result of entering into these Terms and includes, without limitation, any information and material concerning the contractual or commercial dealings, financial details, products or services (current or proposed), customers, employees, internal policy, the Intellectual Property Rights of a party or dealings under these Terms.

**Credits** means credits purchased on CAASie which hold the value of the equivalent US dollar amount on the date of purchase. Exchange rates are subject to change and we update our exchange rates daily, using data from Open Exchange Rates, Ltd.

**Credit Expiry and Archive Policy** means the Credit Expiry and Archive Policy available at <https://support.caasie.co/legals/caasie-legals/credit-expiry-and-archive-policy>, as amended from time to time.

**Customer Data** means any data that is inputted into the CAASie Platform, or provided to us, by or on behalf of you, or at your request.&#x20;

**Derivative Materials** means materials, data and insights derived or created by or on behalf of us in accordance with these Terms, which are based on, or created or derived from, the Customer Data.

**Play** means a single showing of an ad on an Out-of-home Screen. The duration of a single showing is defined by the supplier and clearly indicated within the CAASie Platform when you select the board. Play durations vary between 6 to 60 seconds, and may be higher or lower depending on the specific board.&#x20;

**Impression** means each viewer that is expected to be reached by the relevant Play.&#x20;

**Intellectual Property Rights** means all industrial and intellectual property rights of any kind including but not limited to copyright (including rights in computer software), trade mark, service mark, design, patent, trade secret, semi-conductor or circuit layout rights, trade, business, domain or company names, Moral Rights, rights in Confidential Information, know how or other proprietary rights (whether or not any of these are registered and including any application, or right to apply, for registration) and all rights or forms of protection of a similar nature or having equivalent or similar effect to any of these which may subsist anywhere in the world.

**Law** means all laws including rules of common law, principles of equity, statutes, regulations, proclamations, ordinances, by-laws, rules, regulatory principles, requirements and determinations, mandatory codes of conduct, writs, orders, injunctions and judgments.

**Loss** means all losses, liabilities, fines, penalties, damages and claims, and all related expenses (including any and all legal fees on a solicitor and client basis, and costs of investigation, litigation, settlement, judgment, appeal, interest and penalties).

**Moral Rights** has the meaning given under the Copyright Act 1968 (Cth) and includes any similar rights existing in other countries.

**Out-of-home Screens** refers to outdoor screens such as billboards, street signs, shopping centre displays, and other digital screens that can be used for the purpose of advertising.&#x20;

**Organisation** means an entity within the CAASie Platform under which all Users perform their transactions. Organisations are created upon sign-up for every User and are associated to every Ad play delivered by our Services.

**Personal Information** means "personal information" as defined in the Privacy Act.&#x20;

**Personnel** means in respect of a party any employee, contractor, servant, agent, or other person under that party’s direct or indirect control and includes any sub-contractors.

**Policies** means the Refund Policy, Credit Expiry and Archive Policy, Advertising Policy, Bidding Process, and any other policy, code of conduct or guideline published by us on our Website and expressly stated to form part of these Terms, in each case as amended from time to time.

**Privacy Act** means the Privacy Act 1988 (Cth).

**Privacy Laws** means:

* (a) the Privacy Act;
* (b) the Spam Act 2003 (Cth);
* (c) any legislation (to the extent that such legislation applies to either party) from time to time in force in any Australian jurisdiction (which includes the Commonwealth of Australia and any State or Territory of Australia) affecting privacy or the collection, handling, storage, processing, use or disclosure of data; and&#x20;
* d) any ancillary rules, guidelines, orders, directions, directives, codes of conduct or other instruments made or issued pursuant to that legislation, as amended from time to time.

**Privacy Policy** means the Privacy Policy of us available at <https://support.caasie.co/legals/privacy-policy>, as amended from time to time.

**Refund Policy** means the Refund Policy of us available at <https://support.caasie.co/legals/caasie-legals/refund-policy>, as amended from time to time.

**Related Body Corporate** has the meaning given in the Corporations Act 2001 (Cth).

**Screens** means an Out-of-home Screen operated or managed by a Seller or by a third party Seller Enabling Platform.&#x20;

**SSP Partners** means third parties that we have a contractual relationship with that aggregate and make Screens available to us (and other similar parties).

**Terms** means this document together with our Policies as amended from time to time by us.

**Transaction** means the purchase and sale of a Play.&#x20;

**Update** means any update or upgrade to the Services and the Website from time to time.

**User** means you in the context of you having access to and use of the Services.

**Website** means the Internet site at the domain <https://caasie.co/> or any other site operated by us.<br>

#### 37.1 Interpretation

The following rules apply unless the context requires otherwise:

* (a) headings are for convenience only and do not affect interpretation;
* (b) the singular includes the plural, and the converse also applies;
* (c) nothing in these Terms are to be interpreted against a party solely on the ground that the party put forward these Terms or a relevant part of it;
* (d) if a word or phrase is defined, its other grammatical forms have a corresponding meaning;
* (e) a reference to a person includes a corporation, trust, partnership, unincorporated body or other entity, whether or not it comprises a separate legal entity;
* (f) a reference to a clause or Schedule is a reference to a clause of, or Schedule to, these Terms;
* (g) a reference to an agreement or document (including a reference to these Terms) is to the agreement or document as amended, supplemented, novated or replaced, except to the extent prohibited by these Terms or that other agreement or document;
* (h) a reference to a party to these Terms or another agreement or document includes the party's successors, permitted substitutes and permitted assigns (and, where applicable, the party's legal personal representatives);
* (i) a reference to legislation or to a provision of legislation includes a modification or re-enactment of it, a legislative provision substituted for it and a regulation or statutory instrument issued under it;
* (j) a reference to writing includes any method of representing or reproducing words, figures, drawings or symbols in visible or tangible form;
* (k) a reference to conduct includes an omission, statement or undertaking, whether or not in writing;
* (l) a reference to an agreement includes any undertaking, deed, agreement and legally enforceable arrangement, whether or not in writing, and a reference to a document includes an agreement (as so defined) in writing and any certificate, notice, instrument and document of any kind;
* (m) mentioning anything after includes, including, for example, or similar expressions, does not limit what else might be included;
* (n)a reference to dollars and $ is to the currency of the United States of America (unless the Services expressly display another currency); and
* (o) a month means a calendar month.

### Annexures

[**Annexure A - Bidding Process**](/legals/caasie-legals/user-terms-and-conditions/annexure-a-bidding-process)

‍


# Refund Policy

The Refund Policy has moved to [here](/legals/caasie-legals/refund-policy)


# Annexure A - Bidding Process

Last updated: September 24th 2026\
Effective October 1st 2026 12:00am AEST (UTC+10)

These examples illustrate how bidding affects the Cost per Play. Actual Base Rates, CAASie Margins and applicable taxes may vary. For simplicity, the examples assume all bidders have the same CAASie Margin.

### Pricing Formula

Cost per Play = (Base Rate + CAASie Margin) × (1.05 ^ Net Eligible Bidders) + Service Fee + applicable taxes

### Scenario 1 – Auto-bidding

The Base Rate is $1.00 and, for this example, the CAASie Margin is 20% ($0.20).

ABC Pty Ltd: auto-bid, $10 hourly budget\
ZXY Pty Ltd: auto-bid, $5 hourly budget

With two Eligible Bidders:\
**($1.00 + $0.20) × 1.05¹ + Service Fee + applicable taxes**

ABC is preferred because it has the higher available hourly budget. As ABC spends, ZXY may become the bidder with the higher available budget and be preferred.

If only one Eligible Bidder remains:\
**($1.00 + $0.20) × 1.05⁰ + Service Fee + applicable taxes**

### Scenario 1.1 – Bid too low

DEF Pty Ltd joins Scenario 1 with a manual bid below the minimum Cost per Play.

Because DEF's bid is below the minimum Cost per Play, including the Service Fee and applicable taxes, DEF is not an Eligible Bidder and does not affect the auction price.

### Scenario 2 – Budgets and bid caps

The Base Rate is $2.00 and, for this example, the CAASie Margin is 20% ($0.40).

* Company 1: auto-bid, $10 hourly budget
* Company 2: auto-bid, $10 hourly budget
* Company 3: $10 hourly budget, manual bid capped at $2.90

Company 3's $2.90 cap is above the minimum Cost per Play, including the Service Fee and applicable taxes, so it is an Eligible Bidder.

With three Eligible Bidders:\
**($2.00 + $0.40) × 1.05² + Service Fee + applicable taxes**

Company 3's $2.90 cap is below the resulting Cost per Play, so it cannot win. Companies 1 and 2 compete based on their available hourly budgets.

If Company 1 exhausts its available budget, two Eligible Bidders remain:\
**($2.00 + $0.40) × 1.05¹ + Service Fee + applicable taxes**

Company 3's $2.90 cap can now meet the Cost per Play and it can win. Company 2 may still be preferred while it has the higher available hourly budget.

As available budgets, manual bid caps and the number of Eligible Bidders change, eligibility and the Cost per Play are recalculated accordingly.


# Credit Expiry and Archive Policy

The Credit Expiry and Archive Policy has moved [here](/legals/caasie-legals/credit-expiry-and-archive-policy)

<br>


# Refund Policy

Last updated: September 24th 2026\
Effective: October 1st 2026 12:00am AEST (UTC+10)

This Refund Policy forms part of the CAASie User Terms & Conditions (**Terms**) and should be read together with those Terms.\
\
For the purposes of this policy, a Refund means the return of funds to a payment method or financial account.

#### 1. General Rules

CAASie generally does not provide Refunds for Credit spend already incurred, including but not limited to:

* Credits applied to delivered impressions;
* variances in delivery volume, timing or locations; and
* campaigns that ran partially or did not fully deliver due to inventory or artwork approval constraints.

This reflects the nature of programmatic buying, where spend is incremental and tied to impressions actually won and served.

**1.1 Refunds for unused Credits**

(a) Unused Credit balances are not eligible for a Refund except upon account closure, where required by law, or where approved by CAASie in exceptional circumstances.

(b) Except where otherwise required by law, only unused purchased Credits purchased within the 12 months immediately preceding a refund request are eligible for a Refund. Credits purchased more than 12 months before the refund request are not eligible for a Refund.

(c) Credits that are not eligible for a Refund under paragraph (b) do not expire solely because they are no longer eligible for a Refund and remain available for use toward CAASie advertising services, subject to any separate Credit expiry provisions that may apply under the CAASie User Terms and Conditions.

(d) Refund requests for unused Credits must be made in writing by contacting <support@caasie.co>.

**1.2 Fees & Deductions**

(a) A standard administration fee applies to Refunds and is deducted from the eligible unused Credit balance. This fee will be 25 units of the currency used for the original invoice or payment (for example, AUD 25, USD 25, GBP 25 or EUR 25).

(b) Where the unused Credit balance eligible for a Refund is less than the applicable administration fee, no Refund will be processed as the balance is insufficient to cover the fee.

(c) Refunds will be made to the original payment method, where reasonably practicable.

(d) Bank, merchant, foreign transaction or other payment processing fees payable by CAASie in connection with a Refund may be deducted from the Refund, to the extent permitted by law.

(e) Complimentary Credits are not eligible for a Refund.

**1.3 Refund Processing Timeframes**

Where a Refund is approved, CAASie will process the Refund within a reasonable period. Refunds are typically processed within 7–14 business days; however, actual timeframes may vary depending on the payment method, currency, banking institution and your location.

#### 2. Errors, Disputes & Chargebacks

If you believe a charge or Credit application error has occurred:

* contact <support@caasie.co> promptly so we can investigate and, where appropriate, correct the error; and
* chargebacks initiated without prior discussion may result in account suspension or closure.

#### 3. Mandatory Statutory Rights

(a) Statutory Rights: Certain legislation, including the Australian Consumer Law, may provide guarantees, remedies or other rights that cannot lawfully be excluded, restricted or modified. This policy must be read subject to those rights.

(b) International Users: If you access or purchase our Services from a jurisdiction with mandatory consumer protection laws, including the United Kingdom or European Union, this policy does not exclude or limit any refund, withdrawal, cooling-off or other consumer rights that cannot lawfully be excluded or limited.

(c) Limitation of Liability: To the extent permitted by law, where our liability for breach of a non-excludable guarantee, condition, warranty or other statutory obligation can lawfully be limited, our liability is limited to the remedies permitted under applicable law.

#### 4. Changes to Policy

We may update this policy from time to time.

#### 5. Contact

If you have questions about this policy or wish to request a Refund:

Email: <support@caasie.co>

<br>


# Credit Expiry and Archive Policy

Last updated: September 24th 2026\
Effective: October 1st 2026 12:00am AEST (UTC+10)

This Credit Expiry and Archive Policy (**Policy**) forms part of the CAASie User Terms & Conditions (**Terms**) and should be read together with the Terms.

#### 1. Inactive and Abandoned Accounts

(a) Where there has been no activity on an Account for a continuous period of at least 11 months, CAASie will send notice to the email address associated with the Account advising that the Account may be considered abandoned if there is no further activity within the following 30 days.

(b) If there is no activity on the Account during that 30-day period, the Account will be considered abandoned (Abandoned Account) and may be archived by CAASie.

(c) Archiving an Account does not immediately cause purchased Credits associated with the Account to expire.

#### 2. Reactivation of Abandoned Accounts

(a) An Abandoned Account may be reactivated by request within 6 months from the date it became an Abandoned Account.

(b) A User may request reactivation by contacting <support@caasie.co>. CAASie may require reasonable verification of the User's identity and authority in relation to the Account before reactivation.

(c) Where an Abandoned Account is reactivated within this period, any remaining purchased Credits associated with the Account will be restored and made available for use.

#### 3. Expiry of Credits

(a) Purchased Credits do not expire solely because of their age.

(b) If an Abandoned Account is not reactivated within the 6-month period specified in section 2, the Account may be permanently closed and any remaining purchased Credits associated with the Account will expire.

(c) Once expired, Credits are no longer available for use, reactivation or Refund.

(d) Credit expiry under this policy is separate from eligibility for a Refund. Refunds of unused Credits are governed by the Refund Policy.

#### 4. Complimentary Credits

Complimentary Credits expire when an Account becomes an Abandoned Account, or is otherwise cancelled or terminated, unless CAASie expressly agrees otherwise in writing.

#### 5. Existing Inactive Accounts

(a) Where, on the effective date of this policy, an Account has already had no activity for 12 months or more, CAASie may classify the Account as an Abandoned Account and archive it under this policy.

(b) CAASie will notify the User at the email address associated with the Account that the Account has been classified as abandoned and advise the User of the opportunity to reactivate the Account.

(c) The User may request reactivation within 6 months from the date of that notice.

(d) Where the Account is reactivated within that period, any remaining purchased Credits associated with the Account will be restored and made available for use.

(e) If the Account is not reactivated within that period, the Account may be permanently closed and any remaining purchased Credits associated with the Account will expire.

#### 6. Changes to this Policy

Any changes to this Policy will be made in accordance with the variation and notice provisions of the Terms.

#### 7. Statutory Rights

Nothing in this policy limits any rights or remedies that cannot be excluded under applicable law.

<br>


# Agency Representation Agreement

## CAASie Agency Representation Agreement

Last Updated: September 18, 2025

This Declaration is made by the undersigned agency account holder (“Agency”) to CAASie Pty Ltd (“CAASie”) for the purpose of protecting the interests, intellectual property, and client relationships of media owners whose inventory is made available via the CAASie platform.

By using the platform Declaration, the Agency agrees as follows:

### 1. Non-Solicitation of Media Owner Clients

The Agency shall not knowingly, directly or indirectly:

* Solicit, approach, or attempt to conduct business with any existing or past client of a media owner available on CAASie, where such client information has been obtained through the CAASie platform or related communications.<br>
* Use the CAASie platform, or any information obtained through it, to circumvent a media owner’s decision to refuse to work with the Agency in the past, whether due to commercial or compliance reasons.

### 2. Representation & Branding

The Agency shall not:

* State, imply, or otherwise represent that it is an employee, agent, partner, or authorised representative of CAASie or any media owner available on the CAASie platform.<br>
* Use the names, logos, trade marks, or branding of CAASie or any media owner in any materials or communications, except where expressly permitted in writing by CAASie or the relevant media owner.

### 3. Use of Images and Media

The Agency shall not:

* Use any images, photographs, mock-ups, or other creative assets obtained via the CAASie platform in any communications, advertising, or promotional materials outside of reports and proposals that are generated directly from the CAASie interface.<br>
* Modify, reproduce, or redistribute such images for purposes other than preparing campaign proposals or performance reports for the Agency’s own clients in connection with the CAASie platform.

### 4. Campaign Packaging and Promotion

The Agency shall not:

* Promote, market, or sell individual locations, billboards, or other media assets as standalone offerings outside the normal expectations of a programmatic campaign.<br>
* Create or offer custom “packages” of specific sites or boards that could be perceived as a direct buy or fixed-location sale, unless expressly approved in writing by CAASie and the relevant media owner.<br>
* Present programmatic inventory in a way that undermines the flexibility, dynamic allocation, or variable delivery inherent to programmatic advertising.<br>

### 5. Compliance with Standards & Laws

The Agency agrees to:

* Adhere to all advertising standards, content guidelines, and legal requirements applicable to the media inventory accessed via CAASie.
* Respect any media owner’s specific restrictions, brand safety requirements, or approval processes communicated via CAASie.

### 6. Remedies for Breach

The Agency acknowledges that any breach of this Declaration may result in:

* Suspension or termination of the Agency’s CAASie account;
* Revocation of access to specific media owner inventory;


# Advertising Policy

### 1. Artwork Review & Approval Process

#### 1.1 CAASie & Media Owner Review

**CAASie’s Pre-approval**&#x20;

CAASie reviews submitted ads to ensure compliance with platform policies, professional standards, and legal requirements.

Reviews are typically completed within 24-48 business hours (Brisbane, Australia time).

If concerns arise, CAASie may reject the ad or request modifications before forwarding it to Media Owners. If CAASie determines that a Media Owner is unlikely to approve the ad, we may not pre-approve the ads.&#x20;

Some Media Owners enforce minimum spend requirements—ads may not be approved if the campaign budget is too low.

**Media Owner’s approval**

Media owners have final approval and may impose additional restrictions based on their policies, location, or venue type. Some councils and landlords may further influence ad content approval.

Media Owners may take up to 7 business days to review ads, depending on their region.

Some restricted content/categories (such as political or gambling ads) may require additional processes/set-up prior to approval.

‍

#### 1.2 Approval Criteria

Your ad may not be approved if:<br>

1. It is prohibited content according to this ad policy
2. If it is restricted content that does not comply with this ad policy
3. The ad doesn’t match the organisation details provided on sign up
4. It is unclear or unreadable, or does not meet professional billboard/display standards or the design requirements in the ad policy&#x20;
5. It lacks a clear advertising message or does not match the brand/product being promoted.
6. It contains ambiguous content that a viewer unfamiliar with the brand wouldn’t immediately understand.
7. It presents a safety or community risk
8. It is not in the local language (without a translation)&#x20;
9. It conflicts with a competing venue’s interests
10. It violates location or venue specific restrictions
11. It is restricted by country-specific regulations
12. It contains personal or non-business content, which may be approved only at CAASie and the Media Owner’s discretion.
13. It does not fully comply with all of CAASie’s Advertising Policies.

#### 1.3 Post-Review Process & Next Steps

If Your Ad Is pre-approved, CAASie forwards the ad to the relevant Media Owners for their final approval.

If Your Ad Is Not pre-approved, you will receive an email notification (if your account notification settings are turned on). If no email is received, contact <support@caasie.co> or use live chat for assistance.

There will be no email notice for media owner approvals, you can check the status in the artworks section of your campaign.&#x20;

Media Owners are not required to provide reasons for disapproval. If they share concerns, CAASie will pass the information on. Direct communication with Media Owners regarding artwork approvals is not permitted.

**Appeals & Modifications**

\- If CAASie disapproves an ad, reach out to our team for guidance on modifications.\
\- If a Media Owner disapproves an ad, their decision is final and cannot be appealed.

**Checking Your Approval Status**

In your campaign dashboard (Artworks tab), approval statuses are indicated by colored dots:

1. Hover over the dot to see which Media Owners have approved or rejected the ad.
2. Click to refresh the status if needed
3. If one Media Owner rejects the ad while another approves it, the ad will only run on the approved screens.

‍

### 2. CAASie Ad Design Policy

To ensure ads are clear, professional, and effective, the following artwork design requirements must be met

#### 2.1. Layout & Design Integrity

* Artwork must fit the required dimension exactly, without excessive borders or cropping.
* Artwork must have at least a 5% safe margin from all edges and artwork's content must utilise at least 70% of the ad space without being cluttered.&#x20;
* Text and images must follow consistent alignment, placement, and hierarchy appropriately throughout the ad.

#### 2.2. Content Quality & Standards

* Images and text cannot be blurry, pixelated, and must be large and readable.
* Videos cannot contain rapid movement, excessively loud audio, or 'glitch', 'static', or 'strobing' effects, that cause the advertising panel to appear damaged
* Videos are not permitted on roadside billboards.
* Ads cannot disparage or lead to negative commentary on the board owner, property owner, or venue.
* Backgrounds cannot be transparent and must have sufficient contrast to their text and content.
* Strictly no excessive use of yellow, orange, or red that could be confused with safety or warning signs.
* Some regions / media owners may require ads to be of professional quality and nature (e.g. no memes, emojis, etc.).

#### 2.3. Branding Identity and Call-to-action (CTA) Functionality

* Ads must include the brand name or logo of the advertised business and have a clear message / call to action (CTA).
* Advertiser identity in CAASie, including any advertised business contact details, must match the advertised content.
* Websites and QR codes must be active, functional, and accessible.
  * QR codes are not permitted where unsafe - such as roadsides and stairways.
  * Some regions / media owners may require a website on ads.

#### 2.4. Transparency, Disclosures, and Intellectual Property & Third-Party Rights

* Ads must be written in a common language / dialect for the region, or otherwise contain a full translation in that language.
* Offers and promotions must include T\&Cs and outline the promotional period, and all claims must be substantiated within the ad. &#x20;
  * Some regions may require additional regulatory body approvals for offers, promotions, and claims (e.g., CAP/ASA in the UK).
* Disclaimers (including T\&Cs and political ad authorisations) must be large enough to read on all formats.
  * Standard disclaimers (including sensitive content): Text must be at least 6% of the shortest ad dimension
* No copyright, trademark, privacy, or proprietary rights violations.
* No unauthorized use of images, music, or video content.

‍

### 3. CAASie Prohibited Content Policy

To maintain a professional, ethical, and legally compliant advertising environment, the following content is strictly prohibited:

#### 3.1. Illegal, Unsafe, or Misleading Content

* No ads promoting or facilitating illegal products, services, or activities.
* No ads targeting or appealing to minors with content that is illegal, exploitative, or intended for mature audiences, including weight loss, contraceptives, alcohol, or gambling / wagering.
* No ads containing deceptive, misleading, false or unproven claims, or promotion of counterfeit documents.
* No ads promoting pyramid schemes, payday loans, pay slip advances, bail bonds, or short-term loans under 90 days.
* No ads containing links or QR codes that point to payment or 'direct to check out' pages.

#### 3.2. Prohibited Products & Services

* No ads referencing tobacco, vaping, e-cigarettes, nicotine or other addictive substances.
* No ads referencing cannabis or cannabis related products (except in some areas of USA, see [Cannabis Advertising Policy (USA)](https://support.caasie.co/legals/advertising-policy/cannabis-advertising-policy-usa))
* No ads referencing weapons, ammunition, or explosives.
* No ads referencing the sale of body parts or fluid.
* No ads containing adult products, escort services, sexual entertainment, or pornography.
* No ads containing sexually suggestive imagery, or gratuitous nudity (including swimwear or underwear).
* No ads containing depictions of minors (or individuals appearing as minors) in inappropriate contexts.

#### 3.3. Health, Safety, and Personal Well-Being

* No ads referencing prescription or recreational drugs, injections, or needles (including in any imagery).
* No ads contradicting health and safety standards, or promoting unsafe supplements or medical misinformation.
* No ads that could generate negative self-perception (e.g. in relation to diet, weight loss, or personal health).

#### 3.4. Ethical, Cultural, and Social Responsibility

* No ads containing violence, gore, or offensive language or images including the presence of offensive cultural symbols (e.g. swastikas).
* No ads containing discriminatory content based on but not limited to: race, gender, religion, disability.
* No ads designed to be sensational or controversial, including name & shame campaigns or politically charged content.&#x20;
* No ads containing religiously charged content, or religious imagery or references that aren't directly relevant to the advertised product / service.
* No ads that could resemble, impersonate, or create confusion with: official police, emergency services, or government communications. &#x20;
* No ads that breach community standards and or could be considered culturally inappropriate for their location.

‍

### 4. CAASie Restricted Content Policy

Certain content is restricted on CAASie and may require additional approvals or vary by region due to legal, cultural, or industry regulations. Advertisers must ensure compliance with all relevant laws and advertising policies.

#### 4.1. Food & Beverage Restrictions

* Ads referencing food that could be considered 'unhealthy' is restricted in some regions:
  * AU: foods with a Health Star Rating below 3.5 may be restricted.
  * UK: high fat, salt, and sugar (HFSS) foods (including incidental depictions, such as a bowl of chips on a desk in an office setting) require Committees of Advertising Practice (CAP) approval.
* Brand-only advertising (that does not reference the individual food item) may be allowed in cases where the food product itself is not.
* Some regions / media owners may apply additional restrictions for advertisements near schools, medical centers, or health-related venues, etc..

#### 4.2 Alcohol, Gambling, and Wagering Advertising

* Ads referencing alcohol (including incidental depictions, such as a glass of wine in a restaurant setting) require regulatory body approval:
  * AU: Alcohol Beverages Advertising Code Scheme (ABAC)
  * UK: Advertising Standards Authority (ASA) & Committees of Advertising Practice (CAP)
  * There may be an equivalent in other regions
* Ads must not encourage excessive, irresponsible, or peer pressure participation in drinking or gambling / wagering.
* Ads must not associate alcohol with gambling / wagering, sex appeal, performance enhancement, or imply alcohol is essential for success, relaxation, or celebration.
* Ads must not associate gambling / wagering with alcohol, financial relief, or personal success.
* Ads must not depict people under 25 or appearing under 25 consuming alcohol or engaging in gambling / wagering.

#### 4.3. Cryptocurrency & NFT Advertising Restrictions

* Cryptocurrency and NFT projects / exchanges, and related financial products / services must be registered with local regulatory bodies:
  * AU: Australian Securities and Investments Commission (ASIC)
  * USA: Securities and Exchange Commission (SEC) & Commodity Futures Trading Commission (CFTC)
  * UK: Financial Conduct Authority (FCA)
  * EU: Markets in Crypto-Assets Regulation (MiCA)
  * There may be an equivalent in other regions
* Ads referencing cryptocurrency or NFTs must clearly disclose risks associated with such investments.

#### 4.4. Political & Election Campaigns

* Political ads must comply with additional local regulations, including but not limited to:
  * AU: Australian Electoral Commission (AEC)
  * USA: Federal Election Commission (FEC)
  * UK: Advertising Standards Authority (ASA) & Committees of Advertising Practice (CAP) \*approval must forwarded to the CAASie team
* Political ads must include a disclaimer identifying the advertising party:
  * AU: "authorised by"
  * USA: "paid for by"
  * UK: “promoted by” and “on behalf of”
  * There may be an equivalent in other regions

#### 4.5. Location, Venue, and Regional Restrictions

* Ads may be restricted if they are considered to be a conflict of interest (e.g. fitness equipment ads in gyms, retail ads in malls without a store presence, etc.).
* Ads may be restricted in some venues based on audience suitability (e.g. gambling / wagering or alcohol ads in a family friendly venue, fast food promotions in a healthcare/fitness venue).

‍

### 5. General Compliance & CAASie’s Discretion

* Advertisers must be over 18 to use the platform.
* CAASie may disclose ad content to government authorities if legally required.
* CAASie may reject, remove, or limit the number of artworks / ads based on budget, campaign size, platform requirements, or at their sole discretion.
* CAASie, Media Owners, and Venue Owners reserve the right to reject any ads at their sole discretion or if they:
  * Violate policies, local standards, or local laws
  * Harm relationships with users, media owners, or suppliers
  * Conflict with individual competitive position or advertising philosophy


# Cannabis Advertising Policy (USA)

Cannabis advertising is strictly prohibited outside of the United States of America.<br>

## All cannabis advertising must adhere to:

* CAASie’s advertising policy
* Media Owner’s advertising policy
* Local Law and Legislation (may differ from State to State)<br>

### When advertising your business through CAASie, you may not:

* Advertise cannabis products, consumable hemp products, equipment or paraphernalia associated with consumption.
* Include images depicting cannabis or hemp leaves, bud or other plant parts.
* Include images depicting smoking, vaping, drinking, eating or other methods for consuming cannabis.
* Include slang terms describing cannabis or consumption of cannabis products.
* Claim health or therapeutic benefits.
* Encourage product movement between states, e.g. interstate delivery.

### Your advertisement may:

* Require a PMP deal and/or minimum spend with the Media Owner (contact <support@caasie.co> for more information)
* Be subject to approval by local authorities
* Be re-evaluated according to CAASie’s policy at any time
* Be restricted or prevented from playing on specific screens due to site-level rules that are not visible in the approval status<br>

### Your responsibilities:

* Inclusion of licences, permits, etc required by the State
* Age-gating your business website


# Customer Support & Disputes

Last Updated 10 June 2026

CAASie.co is designed to be an accessible and self-service platform. However, we recognise that advertisers, suppliers, and partners may occasionally require assistance or wish to raise concerns regarding the platform or services.

This policy outlines our commitment to customer support and our approach to handling disputes promptly, transparently, and fairly.

### CAASie.co Customer Support Policy

CAASie.co provides primarily Australian-based support to advertisers, suppliers, and platform users through a range of communication channels.

In addition to our AI assistant, support can be requested through support tickets or email during our standard business hours.\
\
We endeavour to respond within the timeframes below<br>

| Channel        | Response Time\* | Operating Hours             |
| -------------- | --------------- | --------------------------- |
| Email          | 3 days          | 9 AM - 5 PM Weekdays (AEST) |
| Support Ticket | 3 days          | 9 AM - 5 PM Weekdays (AEST) |

\*Response times refer to acknowledgement of a support request and do not guarantee resolution within that timeframe.

### Dispute Resolution Policy

Disputes against CAASie.co and our Services can be lodged in writing via email to <support@caasie.co>.&#x20;

We endeavour to acknowledge dispute submissions within 3 business days during our operating hours of 9:00am – 5:00pm weekdays (Brisbane, Australia).

When lodging a dispute, users should provide all relevant information available to them, including account details, campaign references, dates, supporting documentation, and a clear description of the issue. Providing complete information will assist CAASie.co in investigating and responding efficiently.

Each dispute will be reviewed individually and assessed according to the circumstances of the matter.

#### Supplier and Partner Disputes

Where a dispute involves a supplier, SSP, publisher, media owner, or seller-enabled partner, CAASie.co may facilitate communication between the relevant parties and assist in obtaining relevant information where reasonably practicable.

CAASie.co will not arbitrate any dispute between supplier, SSP or seller-enabled partners and advertiser.

CAASie.co's involvement in supplier or partner disputes is limited to facilitating communication and sharing information that is reasonably available to us and relevant to the matter.

#### Relationship to User Terms

This policy should be read in conjunction with the CAASie.co User Terms and Conditions, available at:

<https://caasie.co/legal/caasie-user-terms-conditions>

Where there is any inconsistency between this policy and the User Terms and Conditions, the User Terms and Conditions will prevail.

<br>




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